If you happen to be a fan of the new adidas Alpha Bounce, then you’ll be happy to know that a brand new colorway has just dropped to coincide with the upcoming Fall season.

The Alpha Bounce, which made its debut earlier this year, is a running shoe that offers an adaptive fit and feel for runners and versatile athletes. The combination of BOUNCE cushioning in the midsole with a seamless upper enables athletes to stay focused on their run with fewer distractions and restrictions. This latest pair comes in all-black and is available now at adidas.com and other select retailers for $100.

via: adidas

Author’s Take

I’ve heard good things about the Alpha Bounce, but I’ve never tried on a pair. I may pick up a pair down the line but it’ll be something with some more color.

The post Pick Up The adidas Alpha Bounce In Triple Black Now appeared first on KicksOnFire.com.

The adidas Yeezy Boost 350 V2 goes live on the adidas Confirmed App today at 4PM EDT, with reservation opportunities available to those who live in specific zones that adidas has placed around the nation. We expect things to…not go very smoothly, because the last few releases on the Confirmed App opened and closed rather quickly, and the last Yeezy release on the Confirmed App had people desperately waiting by their phones, delaying the inevitable. Still, it’s wiser to take advantage of every possible outlet, so fire up your Confirmed App before the official start time and draw quickly. Are you confident in your chances of grabbing the latest Yeezy Boost offering? If not, be sure to enter other raffles available at your local shop.

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Since the Futurecraft line from adidas was unveiled, we’ve been waiting at the edge of our seats for an official release of the 3-D Printed sole that features a meticulous lattice structure that acts as the cushioning of the shoe. Today, adidas officially unveils the Futurecraft “M.F.G.” aka Made For Germany, which features a Boost outsole and a unique Primeknit upper that utilizes Aramis foot-mapping technology and a new heel counter built by a series of patches to provide support in place of the classic “cage”. In addition to to the Boost technology, adidas adds a Torsion bar for additional stability. What’s more is that the Futurecraft MFG was built inside the adidas SPEEDFACTORY in Ansbach, a footwear manufacturing facility run by robots. A future creation is slated to come out of the Cherokee County SPEEDFACTORY in ATLANTA. A release for the adidas Futurecraft MFG has not been confirmed; the 500 pairs in existence are likely to be given out to friends and family.

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Yes, they are worth the hype. Believe…

My gut reaction to the new adidas Yeezy Boost 350 V2 Beluga (because of the whale, get it?) was not positive when leaks started to come from all directions a few months ago. I understood the need for growing the 350 franchise because it’s clearly the more popular model compared to the 750, but the newly designed upper threw me off. “Why does it look so dirty and what the hell was that stripe with the “SPLY-350″ all across the upper?” was what I thought to myself as we covered the shoe for the next few weeks. Even when we got the official images from adidas, they still didn’t sit well with me. Basically, right up until yesterday, I was ready to write them off as just another “PASS” on our weekly Buy, Pass, Wait segments.

But that’s why we open the boxes.

It’s not a total reboot of the 350; it still has a Priemknit upper, full-length Boost and the chunky midsole that’s influenced a lot of new adidas product lately. But it does enough that’s different and good that anybody who was still on the fence on these should make every effort to cop them (to wear) this weekend.

The upper features a more nuanced design that features some carryover from the first 350s but is definitely a more “mature” look. The shades of grey are more pronounced in person, but for me the real star of the shoe is the Solar Red “speckles” mixed in with the the greys and how they breathe life into the a silhouette that has become notorious for being monotone and drab by design. It worked for the last year’s 350s, but I think the introduction of the bright colors gives Kanye West and adidas more room to play around with for future releases.

Really, my only complaint is the “SPLY-350″ that’s prominently displayed on the Solar Red stripe that wraps around the upper. It’s not a deal breaker in person, but it’s the same problem I have with giant Jumpman on the Air Jordan XXX1; it’s one step too many.

So are they worth $220? Of course not, no sneaker is really worth that much money. But when you buy a Yeezy, you’re never just buying the shoe, you’re buying into the whole Kanye experience. You’re buying into his aesthetic, his choices and the notoriety – both real and imagined in your head – that comes with wearing them out. In this case, the new Beluga V2 is a good new entry into the Yeezy footwear story.

The post KoF Live: Unboxing The adidas Yeezy Boost 350 V2 Beluga Made Me A Believer (Video) appeared first on KicksOnFire.com.

The inaugural colorway of the adidas Yeezy Boost 350 v2 in ?SOLAR RED/STEEPLE GRAY/BELUGA? — is finally releasing at retailers this weekend.

Showcasing the silhouette in additional up-close, detailed shots — the revamped silhouette is defined by the utilization of three primeknit yarns, along with an internal Three Stripes detail, a reinforced toe box, and a semi-transparent TPU outsole with the signature BOOST tech. Finally, the most distinguishable element consists of a new orange stripe which bears the signature ?SPLY ? 350? branding to round out its vivid design.

Priced at $220, you can purchase this highly-anticipated pair at select adidas retailers globally starting Saturday, September 24th.

Click and bookmark our official adidas Yeezy Boost 350 v2 Beluga launch page now for more images, the latest info and release details.

Images: Rock City Kicks

Author’s Take

Since Kanye?s abrupt departure from Nike, a part of me feels this is a subtle jab towards the brand with a ?flat? Swoosh. Other than that, I like the overall colorway and it?ll obviously get the attention it deserves.

The post The adidas Yeezy Boost 350 v2 Beluga Is Arriving Soon appeared first on KicksOnFire.com.

With its inaugural Beluga colorway debuting this weekend, the new adidas Yeezy Boost 350 v2 is now introduced in a Turtle Dove theme, which essentially takes cues from the original iteration of the 350 Boost.

Flaunting a slightly darker finish, the theme is predominant across revamped knitted construction that features a new pattern throughout in shades of light and dark grey with black. The defining side stripe bears the distinguishable “SPLY-350″ branding, as it all rests atop a translucent outsole unit that also incorporates glow-in-the-dark capabilities.

An official release date has not been announced yet, but, stay tuned to KicksOnFire for further updates and the latest info.

Don’t forget to click and bookmark our official adidas Yeezy Boost 350 v2 Beluga launch page now.

Images: ajsole_com
h/t: SBD

Author’s Take

I would’ve preferred the original pattern, but, this rendition isn’t that bad looking. Although it’s an appealing and versatile colorway, I’m not too keen on it that much. Only for resale purposes though — haha.

The post Detailed Images Of The adidas Yeezy Boost 350 v2 Turtle Dove appeared first on KicksOnFire.com.

The adidas Ultra Boost continues to receive more variations this season, as it’s now introduced in a finish of solid grey/shock mint.

Composed of breathable primeknit across its upper, the component is essentially draped in a blend of light and dark tones of grey, while the contrasting element is focalized on the signature TPU heel counter which is outlined with shock mint accents. Finally, a crisp white midsole unit and continental outsole finishes off the appealing profile.

Retailing for $180, you can purchase this pair at select adidas retailers nationwide now.

Images: Sneaker Politics

Author’s Take

You can never go wrong with this sneaker. This colorway is another appealing option and it’s suitable for all genders. I like how the mint accents are kept subtle.

The post Pops Of Shock Mint On The adidas Ultra Boost appeared first on KicksOnFire.com.

We’re only a few days away from the highly anticipated release of the first ever colorway of the adidas Yeezy Boost 350 V2. Hitting retailers this Saturday, September 24th, the all-new version of the 350 Boost features three different colors on the Primeknit upper along with a Solar Red stripe on the side panel that reads “SPLY-350.” Other details include a semi-translucent rubber outsole and TPU sidewalls.

While we already know that the traditional sneaker boutiques and adidas.com will be releasing the shoe, we also just found out that an unexpected retailer will also have these Yeezys available. Retailer Urban Outfitters, who has never carried Yeezys before, has let all of their followers know that they’ll be releasing the Yeezy Boost 350 V2 online in limited quantities on Saturday morning.

Coming Saturday morning: the Yeezy Boost 350 V2 Sneaker, online only in limited quantities. #YeezyBoost pic.twitter.com/3aAVc238G0

— Urban Outfitters (@UrbanOutfitters) September 20, 2016

Be sure to visit our adidas Yeezy Boost 350 V2 Beluga hub page for the latest images, release information, and other updates.

h/t: Sole Collector

The post The adidas Yeezy Boost 350 V2 Will Be Available At…Urban Outfitters? appeared first on KicksOnFire.com.

The Berlin Marathon is just days away and adidas is gearing up for this German sporting event for a limited edition release in the form of the EQT Support ’93. adidas Originals already dropped “Marathon” editions for Tokyo, London, and Boston, so after this weekend’s “Berlin” drop, we should fully expect a “Chicago” style in October followed by the NYC version to cap off the entire calendar year of key marathon events. Like the previous releases, the Berlin EQTs make use of premium suede with region-specific detailing on the heels (peep the German colors on the heel-tab). You’ll be able to get your pair this Saturday, September 24th, at select retailers worldwide.

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This weekend is the official debut release of the Yeezy Boost 350 v2, but we’re already looking ahead to what may come from this stylish new model from the adidas Yeezy line. Three colorways of black/pink, black/white, and grey/white are rumored to be what’s next for the 350 v2. Bear in mind that what is pictured here is a set of samples, so the final release versions could possibly look different from what you see here. Stay tuned for release updates regarding the future drops of the Yeezy Boost 350 v2.

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With only a few days left before the release date, adidas has finally decided to share the official images of the adidas Yeezy Boost 350 V2 Beluga. If you were skeptical as to what the shoe would actually look like, this official imagery should should erase any doubt of that.

Releasing for the first time this year, the 350 Boost gets a new look as this version (V2) comes in what is now known as the Beluga colorway. The bold iteration of the 350 Boost comes dressed in a Primeknit upper done in a combination of three different hues. Giving the shoe a nice pop is the Solar Red streak noted on the lateral side, which houses the “SPLY-350″ branding. Below you will find a semi-translucent rubber outsole along with TPU sidewalls to complete the look of the shoe. Yeezy fans, is this a must cop?

Releasing on September 24th for $220, be sure to visit our adidas Yeezy Boost 350 V2 Beluga hub page to find out how you can try to get your hands on a pair.

Reservations for the YEEZY BOOST 350 V2 will be offered at select adidas retail locations prior to release day through the adidas Confirmed APP. The app has been completely redesigned with the consumer in mind and continues to simplify the reservation process with a first come, first served methodology. The app is available in the United Kingdom, Germany, Italy and the U.S., and will manage reservations in select adidas stores. The app can be downloaded from the apple App Store or Google Play. For further information go to adidas.com/confirmed.

via: adidas

Author’s Take

I?m one of the few people who probably isn?t excited about this release. I don?t hate the model, but it doesn?t really stand out to me. The new colored stripe is not nearly enough to make me want a pair.

The post Official Images Of The adidas Yeezy Boost 350 V2 Beluga appeared first on KicksOnFire.com.

Labor Day has come and gone, but any time is a perfect time to rock all-white sneakers. Just ask this new adidas EQT Running Support that comes dressed with a Primeknit upper.

The revamped classic defies traditional fashion trends and utilizes the popular Triple White color scheme as the entire shoe comes dressed in white from head to toe. In addition to the white Primeknit upper, we also see white three stripes branding, white laces, and a white inner liner.

Summer may be over, but this is still a fresh pair of kicks that you can rock on the daily. You just gotta be careful with that Primeknit upper.

via: Mate

Author’s Take

This is one of this shoes that I like to just admire from afar because that white Primeknit upper would be impossible to keep clean.

The post This Triple White adidas EQT Running Support Primeknit Is Too Clean! appeared first on KicksOnFire.com.

TV and restaurant personality Eddie Huang appears to be back this fall with another sneaker collaboration, this time teaming up with adidas Originals. We’ve seen Eddie Huang collaborate with Nike SB before for the “Baohaus” Dunk High, and now another foo-themed sneaker is on the way. While information is limited to a teaser tweet from adidas, it appears that Huang’s new sneaker will be in conjunction with his ViceLand TV show Huang’s World. Stay tuned to Sneaker News for further details.

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Courtesy of Fitness on Toast, we get a good look at the adidas Futurecraft 3D sneaker in the Triple Black colorway. What makes this adidas model so special? This unreleased sneaker comes with a Primeknit upper and a Boost equipped sole unit. Although that should be good enough for people  to want a pair, that’s not the reason why so much attention should be given to this shoe.

The adidas Futurecraft 3D happens to be environmentally conscious. In simpler terms, the shoe is actually 3D printed and composed of recycled ocean plastic, this is definitely a game-changer since it will offer you even more of a customized foot while also looking out for the environment. Check out the Triple Black version above and stay tuned as more information of this potential release will soon follow.

via: Fitness on Toast

Author’s Take

I like the concept of the shoe. Not only is it 3D printed, but it also uses materials that were left for dead. It’s a win-win. The future is near!

The post Here Are More Images Of The adidas Futurecraft 3D Triple Black appeared first on KicksOnFire.com.

Adidas will continue to release new colorways of the Tubular Nova Primeknit as we approach the Fall season.

One of the latest offerings is the pair you see above which is known as the Craft Chili colorway for obvious reasons. This colorway features a breathable and comfortable Primeknit upper which combines black and red throughout for a flawless look. Other details include a side panel cage for support, an elastic ankle, and a white tubular sole.

You’ll be able to find this colorway of the adidas Tubular Nova Primeknit at select adidas Originals retailers this Fall.

via: Sneak Avenue

Author’s Take

The Tubular Nova is a decent looking shoe to me, especially when it’s made out of Primeknit. I’m just not a fan of this colorway, the red on the upper is too bright.

The post Look For The adidas Tubular Nova Primeknit Craft Chili This Fall appeared first on KicksOnFire.com.