Puma News and Updates
Puma SE, branded as PUMA, is a major German multinational company that designs and manufactures athletic and casual footwear and clothing, headquartered in Herzogenaurach, Bavaria. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Lastest Puma News
A Sonic the Hedgehog x Puma RS-0 Collab Drops In June
Yup! You read that right. A SEGA x Puma collab is on the way. This new partnership will include a collaboration that is sure to bring out the best of both worlds as SEGA’s iconic Sonic the Hedgehog joins forces with Puma’s all-new RS-0 sneaker.
This partnership comes at a time when both brands are experiencing a resurgence. This Spring, PUMA is launching the new RS-0 shoe, which is a reboot of their classic 80?s Running System (RS) line.
For SEGA it underlines their continued efforts to align key franchises within the SEGA portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.
No images of the shoe have leaked just yet, but above you will get a pixelated (it’s only right, right?) teaser of the shoe that looks like it’s utilizing a Sonic-inspired color scheme. There’s also a video that’s sure to get you even more excited for this release.
Look for the Sonic the Hedgehog x Puma RS-0 to release this June. More info is sure to follow, so stay tuned.
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Puma Announces Partnership With World-Renowned Pop Music Icons BTS
Puma just announced that they are partnering up with BTS. For those of you who don’t know, BTS is a world-renowned Seoul-based K-pop group comprised of V, SUGA, JungKook, RM, Jin, j-hope and Jimin. They’ve been making huge waves in the music scene and are loved by millions of fans from their home base to the far corners of the globe.
BTS has partnered with PUMA in South Korea since 2015 on brand campaigns and product collaborations. This year, BTS and Puma will release their collaborative product worldwide, which includes a remix of the classic Puma Turin and stylish sportswear basics. The PUMAxBTS collection will be first available in Korea this Spring, with other regions following up later this summer. Additionally, BTS will be seen in PUMA campaigns this year for the brand?s Sportstyle range, which includes classic PUMA icons such as the PUMA Suede and T-7 Track Suits.
BTS won the ?Top Social Artist? last year at the Billboard Music Awards, one of the top three music awards in the United States. They were also officially invited to the American Music Awards (AMA) to perform on stage, being the first K-pop group to do so, increasing the reputation of K-pop music and culture. In addition, they released the remix album ‘MIC Drop’ last November, making it to 28th place on the ‘Hot 100’, the Billboard singles chart, in the United States, which is the top record for a K-pop group.
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These Two Colorways Of The Puma Prevail OG Are Now Up For Grabs
Are you familiar with the Puma Prevail? No? I don’t blame since the shoe originally released back in 1994 and has been out of commission for quite some time. That said, Puma has been releasing colorways of the model here and there for about a year now, but these two new releases come rocking OG colorways of the model.
The Puma Prevail OG comes dressed in OG colorways done in your choice of White/Grape or White/Ocean Blue. The Puma Prevail pairs together a mesh, leather, and neoprene upper while placing it on top of a Trinomic cushioned sole. The “dad shoe” wave is at an all time high, and these manage to fit right in. Out now, find both pairs at select retailers such as Street Connexion.
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Big Seans Debut Collection With Puma Revamps Classic Puma Models
Luxury Meets Classic, Detroit Style. That’s one way to describe the upcoming collection between Puma and Big Sean. Big Sean takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He?s embodied this throughout his evolution from local Detroit rapper to international star? he?s worked hard to get here, and he never forgets his beginnings.
Sean?s talents go beyond music and performance; his personal sense of style for one has undergone transformations over the years and has now reached icon status. As a PUMA creative collaborator and ambassador, he gives his stamp to his debut collection that reflects his classic meets street luxe style.
Releasing prior to the full range is a capsule pack that Sean designed to commemorate the Suede?s 50th anniversary. That OG PUMA ?D? branding reminiscent of its founder Rudolf Dassler?s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ?D? branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstripe, a knitted sock construction and a customized lacing system originally inspired by hiking laces. Sean?s characteristic Green, White and Blue colorway finishes off the clean iteration and appear on the heel loops, sole and foot bed.
Sean breathes new life to the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants is street meets luxe with a mix of soft satin, velour, double-knit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.
The collection expands to a carefully curated range that celebrates Sean?s style journey featuring classic and streetwear staples in sport-inspired luxury. Drop one features another colorway of the Suede in Ash and a crisp rendition of the Clyde, sans the Formstripe, in Natural Vachetta. Both renewed classics bear Sean?s signature on the outer lateral side. The PUMA x Big Sean Leadcat stands out with premium detailing and his signature logo at the heel. It?s the coziest that you can get with a molded foot bed for soft comfort and padded, premium suede strap.
Onto the apparel, Sean took careful considerations on classic pieces and reinterpreting them in an elevated level with luxury fabrics, focusing intricate constructions. His take on the classic coach jacket comes in tonal fabric clashing- soft satin and nylon in Whisper White. The dedicated tape that runs through the whole collection and Detroit inspired embroidery give the PUMA x Big Sean Jacket a bespoke finish. The PUMA x Big Sean Hoodie in Whisper White comes in tonal fabric clashing, half in soft velours and half in premium double-knit. The striped taped that runs as the read thread throughout the collection is applied in a sophisticated placement inside the hood. The hoodie gets it ìs elevated finish with a tonal embroidery sign off on the chest. The Classic Tee in the same milky colorway comes with sophisticated details that make it the luxury core piece of the collection. The collection?s trademark tape applied as a loop on the back neck and the tonal oversized graphic on the back. Rounding up the clean and fresh range is the PUMA x Big Sean T7 Track Top and Pants in slightly darker interpretation in Ash.
The PUMA x Big Sean Suede 50 Anniversary Pack drops in select sneaker retailers like DTLR, Footaction and PUMA.com on March 22. Drop one of the collection will make its way into the same select retailers on March 31.
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Puma Links Up With Contemporary Artist CJ Hendry To Commemorate Launch Of Puma Golden Suede
As most of you know by now, the PUMA Golden Suede makes its debut on March 3rd. This latest release celebrating the 50th anniversary celebration of the PUMA Suede is given extra attention as Puma has partnered with contemporary Australian artist CJ Hendry, to draw a larger than life Puma Golden Suede to commemorate this week?s launch
Known for her hyper-realistic, large-scale drawings of modern luxury items, CJ Hendry absolutely kills it, see for yourself above.
To honor the Suede?s golden year, PUMA is partnering with brands and icons in music, fashion, street and pop culture to introduce 50 unique drops of the classic silhouette. This March, to highlight the special 50th Anniversary of its existence, the PUMA Suede will be turned gold.
Look for the PUMA Golden Suede to make its way to retailers like PUMA.com, PUMA Lab Powered by Foot Locker and Villa on March 3rd for a price of $100 in adult and children?s sizes.
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