Puma News and Updates
Puma SE, branded as PUMA, is a major German multinational company that designs and manufactures athletic and casual footwear and clothing, headquartered in Herzogenaurach, Bavaria. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Lastest Puma News
Release Date: PUMA RS-0 Play Collection
Puma will soon be dropping new colorways of the Puma RS-0 said to be inspired by the by ?80s video games and arcades. Dubbed the PUMA RS-0 Play Collection, each pair from the pack utilizes pops of color and translucent details.
Each pair from the PUMA RS-0 Play Collection comes dressed in leather uppers with details such as the perforated hits the embossed Formstrip and tonal laces. The ?80s video games and arcades inspiration can be seen by way of the Red and Yellow padded inserts on the midsole inspired by game console buttons. Additionally, the outsole has a modern color-blocking design to further add to the gaming aesthetics of the shoe. R-System logos are also placed on the tongues and outsoles.
The PUMA RS-0 Play Collection drops on June 21st at select retailers and Puma.com for the retail price of $100.
A Look At The Upcoming PUMA Jamming In Red Dahlia
Having made its debut in late 2017, today we bring you a look at a new colorway of the PUMA Jamming.
Highlighted by the new NRGY beads technology that can be seen on the midsole, the raw NRGY beads in the sole of the shoe move freely inside the clear midsole with every step you take, and jam together as your foot plants. This provides you with ultimate comfort and cushioning customized for your step. This pair comes with a Red Dahlia/Black evoKNIT upper paired up with a PU sock liner for step-in comfort.
Look for this PUMA Jamming to land at select PUMA retailers in the near future for a price tag of $160. Are you a fan of this new silhouette?
Release Date: PUMA x SEGA RS-0 Sonic & Dr. Eggman
The PUMA x SEGA RS-0 collab collection finally has a release date! Set to drop next month, here’s a good look at the PUMA x SEGA RS-0 Sonic & Dr. Eggman.
We’ve known about this upcoming collection for quite some time, but info and images were minimal until today. The PUMA x SEGA RS-0 collab will include one pair of the model done in a Sonic theme and the other done in a Dr. Eggman theme.
The PUMA x SEGA RS-0 Sonic takes cues from Sonic the Hedgehog and the areas he protects, including the iconic Green Hill Zone. The upper is made from a textured suede reminiscent of Sonic?s trademark blue fur while the striking red outsole stands for his shoes. Other color details on the shoe pay represent items such as the classic gold rings, and the lush green grass that he speeds on. The upper also features micro ventilation perforations, embroidered PUMA Formstrip, deboss of Sonic?s head and gold rings. Metallic gold rings once again appear on lace ends relating to the classic gold rings collected in the video game. The story continues on the mid and insole with checkered print nostalgic to the retro video game. 16-bit grass print on heel is a nod to the Green Hill Zone. Outsole features translucent red rubber and a Sonic logo under print. Finally, the tongue label features the collaboration logo and RS-0 binary number branding.
The PUMA x SEGA RS-0 Dr. Eggman take cues from Sonic the Hedgehog?s archnemesis, from his flashy outfit to the black and yellow caution stripes from his Eggmobile represented by the sneaker?s all-over red upper and footbed. The upper is decked in a pebbled patent leather with micro ventilation perforations, a debossed PUMA Formstrip, and a debossed Dr. Eggman head that shoots fireballs from his Eggmobile. His conniving face and fireballs are debossed on the medial heel, while gold rings, have been inserted on the lace. The footbed features black and yellow caution stripes – nod to the graphics on Eggman?s Eggmobile. Metallic outsole and caution stripes take design cues from his scientific machinery. Outsole features translucent blue rubber and Sonic logo under print, the exact colour referenced from Dr. Eggman?s glasses. Tongue label features the collaboration logo and RS-0 binary number branding. Both sneakers are packaged a special box that inspired by the iconic Green Hill Zone.
The PUMA x SEGA RS-0 Sonic & Dr. Eggman will be available at puma.com, PUMA Stores and select sneaker retailers globally on June 5th for the retail price of $130. Who’s excited for this drop?
Release Info: Diamond Supply Co. x Puma Drop 2
Above you will get a good look at some of the products from the upcoming Diamond Supply Co. x Puma Drop 2. The collection of items will include sneakers, apparel and accessories.
Diamond Supply Co. x Puma Drop 2 takes the collaboration back to the future with progressive materials, silhouettes and styling. Designs get rid of traditional nylon construction and instead uses progressive knits, woven Jacquard and mesh materials matched with a more progressive, street look. The second drop envisions the future of skate and streetwear.
Shoes included in the drop include the Puma Basket Sock Lo, Puma Clyde Sock Lo, Puma Abyss and the Puma Abyss Knit. Design features on the shoes include knit sock constructions, mesh and knit uppers, co-branding, elasticated laces, embossed form stripes and even zippers and neoprene (Abyss). Track jackets and knitted caps are only some of the apparel and accessories said to be apart of the drop.
Look for Diamond Supply Co. x Puma Drop 2 to debut on June 9th at PUMA and PACSUN.
Selena Gomez Opens Up Puma DEFY City Event In Los Angeles
A couple days ago, Selena Gomez and PUMA hosted a super cool event in Paramount Studios to celebrate the upcoming release of the new Puma DEFY Trainer.
The Puma DEFY City event was a VIP only launch that defied all aspects of a modern city with a laundry mat that doesn?t eat socks, a balloon filled gym with dancers choreographing Selena?s newest hit ?Back To You?, a bodega with all you can eat candy, a 3D chalk mural and so much more! Selena, who officially opened the city, showed off her DEFYs while meeting fans and strutting down the streets of the unconventional city.
The DEFY was exclusively available for guests to shop in advance of its May 31st drop at DEFY CITY. Inspired by the resurgence of the chunky-shoe-trend, The shoe defies standards of training. Beyond style, the platform also fully supports side-to-side movement and PROFOAM provides lightweight cushioning, adding functionality to its design and bringing fashion to the gym and the streets.
The Puma DEFY is available on May 31st at PUMA.COM and selected retailers worldwide.
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