Asics News and Updates
Asics is a Japanese multinational corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. In recent years their running shoes have often been ranked among the top performance footwear in the market.
Lastest Asics News
Steve Aoki Helps Launch The Asics HyperGEL-Kenzen
Steve Aoki and Asics just unveiled the brand new Asics HyperGEL-Kenzen. This new model is the first release from the brands new HYPERGEL footwear line. The new footwear line looks to combine street style with high performance GEL technology for all day and all night comfort.
The campaign celebrates those who are constantly moving, always in search of inspiration. The campaign will come to life across multiple channels including a ?Steve in 24? digital content series showcasing Aoki?s nonstop movement throughout a full, 24-hour period.
Features on the shoe include the premium, circular knit upper with pull tab for a comfortable fit and easy on and off. Reflective kanji graphics representing ?sound mind? (left) and ?sound body? (right) are featured on the heels. A one-piece HyperGEL midsole blends together dual-density cushioning for the perfect combination of comfort and support, and the one-piece rubber outsole provides durable traction on any surface.
Priced at $130 and available in 4 different colorways, pick up the Asics HyperGEL-Kenzen today directly from Foot Locker.
Available Now: Asics Gel PTG Meerkat
Above you will get a good look at the Asics Gel PTG in the Meerkat colorway. This Asics model is said to be inspired by classic basketball shoes from the ’80s era. Opting for a tonal finish, the shoe come dressed in a Brown (Meerkat) upper constructed out of a suede. Even the Tiger Stripes on the side panels comes dressed in the same fashion. Tonal laces, Asics branding on the tongue, perforation on the toe and side panels and a White sole unit are other details on the shoe that stand out. Priced at $110, look for these at select retailers today. How many of you are feeling the Asics Gel PTG Meerkat?
asphaltgold x Asics Gel-DS Trainer Jugendstil Releasing This Week
The asphaltgold x Asics Gel-DS Trainer Jugendstil is a special edition of the sneaker made with Germany-based sneaker retailer asphaltgold, and pays homage to its home city, Darmstadt. Sporting a butter soft suede upper with perorations in evening sand, the ASICS Tiger logo and the heel tab come in contrasting hot pink. The asphaltgold branding can also be found on the taping of the tongue, on the flag label in the back, as well as on the insole, while the neoprene tongue features an Art Nouveau-inspired pattern. The shoe will be presented in an exclusively designed metal box, with branded flatlaces to complete the theme altogether.
Look for this asphaltgold x ASICS Gel-DS Trainer Jugendstil exclusively at asphaltgold on March 17th. Always keep it locked to KicksOnFire for the latest in sneaker news, release dates and where to purchase your favorite kicks.
The post asphaltgold x Asics Gel-DS Trainer Jugendstil Releasing This Week appeared first on KicksOnFire.com.
Release Reminder: BEAMS x Asics Gel-Mai
The BEAMS x Asics Gel-Mai is an exclusive silhouette that is made by Japanese label BEAMS and ASICS Tiger to kick off spring. Basically covered in an earthy theme with birch and dark forest used for its style, the sneaker features premium nubuck uppers, heel pull tabs, and rest on top of a contrasting white Gel cushioned sole and brown rubber outsole. The collaboration will feature a special edition forest packaging.
Look for the BEAMS x Asics Gel-Mai at select Asics stores and online on March 10th. Always keep it locked to KicksOnFire for the latest in sneaker news, release dates and where to purchase your favorite kicks.
Celebrate The Spring Season With The Asics Gel Lyte Ikebana Pack
Every now and then when Asics releases a pack they’re known for putting the Gel Lyte 3 and the Gel Lyte 5 together because of how popular and classic both silhouettes are. Today we bring you exactly that with the all-new Gel Lyte Ikebana Pack.
For those of you wondering what “Ikebana” is, it’s the Japanese art of arranging flowers for the spring season. Each classic runner comes covered in Spring/pastel colors as the Gel Lyte 5 is done in Birch and the Gel Lyte 3 in pink and brown. Floral detailing has been added to each pair to complete the theme.
Look for the Asics Gel Lyte Ikebana Pack to arrive at select Asics retailers in the near future as we get ready to kick off the Spring season.
The post Celebrate The Spring Season With The Asics Gel Lyte Ikebana Pack appeared first on KicksOnFire.com.