Leave it to fans of a brand to create the most compelling marketing content.

Eugen Merher of Germany created this short minute-and-a-half film which depicts a retired runner, stuck in the confines of a retirement home, who finds motivation to “break free” after discovering his old adidas running shoes. The staff goes as far as confiscating his shoes, but it’s the fellow inhabitants of the facility, who also find hope in his efforts, that aid him in the jailbreak. Merher states that he tried sending it to adidas, but there was no response.

The video was posted on YouTube some weeks ago and is inching towards 1 million views already, but it deserves a lot more attention for its creativity and inspiring message. Check it out below.

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The first-ever adidas NMD R1 Primeknit is set for a return on January 14th, 2017, but it appears that one store in the UK might’ve dropped them earlier – and on sale. Office and its sportswear-focused Offspring boutique has the first adidas NMD colorway on their website on sale for 100 GBP, although this could be an error on the shop’s side. Even if this is just a snafu, the black adidas NMD with red and blue “bumpers” is set to drop next Saturday, January 14th. Check out Office and Offspring to see if you’ll get lucky.

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At first this looks like a simple light grey colorway for the adidas Ultra Boost Uncaged. But look a little closer and you’ll see that the grey is accented with subtle hints of colored detailing woven into the Primeknit upper. The colors are so light, in fact, that in these images we can’t even quite tell exactly what hues are present, but it appears to be orange, blue, and maybe green intertwined into the light grey. You’ll also notice that these feature a grey outsole, in place of the usual black or white for the Ultra Boost’s Continental rubber sole. Inspect the subtly colorful new Ultra Boost Uncaged today, and stay tuned for release updates here at Sneaker News.

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The new adidas Ultra Boost 3.0 definitely has many of us thinking the shoe is looking better than ever in 2017, and it appears that the Ultra Boost Uncaged isn’t about to stop impressing everyone in the new year either. Today we set our sights on what is easily one of the best colorways yet for the cageless Ultra Boost, featuring an impeccable combination of black, white, and dark grey for the detailed Primeknit upper with a black Boost midsole and white outsole below. With matte black heel counters to match the black Boost, the end result is a simple yet striking colorway for the ultra comfortable and stylish sneaker.

Preview the black and white Ultra Boost Uncaged today, and stay tuned to Sneaker News for release updates on this sure-to-be coveted colorway.

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It looks like adidas is really excited about the Chinese New Year this year. We’ve already seen the Ultra Boost drop in a special makeup, and the EQT Support 93/16 is coming soon in a special colorway and packaging for the Year of the Rooster. Now we learn that the Three Stripes are dropping at least three more special Chinese New Year sneakers for 2017, the Stan Smith, Superstar, and Tubular Radial. All three in matching colorways, the trio feature all black uppers?in leather for the Stan Smith and Superstar and a mix of leather and neoprene for the Tubular Radial?with contrasting white soles and special “feathered” cut leather detailing at the heels to mimic the look of a roosters feathers. Each also receives a rooster graphic embroidery for an extra festive touch. No official release date has been revealed yet, but expect the Year of the Rooster pack to arrive at adidas Originals retailers in the USA soon.

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Following a worldwide release on Black Friday, November 26th, the highly-coveted BAPE x adidas capsule collection of 2016 will finally be offered to Western Europe this month, after its proposed arrival on December 22.

According to reputable source @theyeezymafia, the overseas release date is scheduled for Thursday, January 12th, and the select adidas flagship locations will organize their own release, as availability on the Confirmed app won’t be offered. Quantities are expected to be extremely limited.

The standout range is highlighted by Bape?s signature ?1st camo? motif, which is implemented on two variations of the NMD silhouette. In addition, two Firebird track jackets and the ID96 down jacket complete this entire range.

https://twitter.com/theyeezymafia/status/816652044538966017/photo/1

Click and bookmark our official BAPE x adidas NMD launch page now for more detailed images.

h/t: theyeezymafia

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Last year’s release of the BAPE x adidas NMD was highly received, earning the number 7 spot on our 50 best sneakers of 2016. For some, a second chance at these may come soon enough; according to Yeezy/adidas fansite The Yeezy Mafia, the BAPE x adidas collection, including both colorways of the BAPE NMDs, will release on January 12th at adidas Originals flagship locations in-store, with each location arranging their own release protocols. If you fall within the boundaries of this release update, check with your local adidas store soon. If you’re still looking for a pair, see what’s available now on eBay.

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The adidas Ultra Boost 3.0 is off to a red-hot start in 2017, with all of the launch colorways pretty much selling out of stores immediately. This February, adidas is going hard with two womens-exclusive colorways of the new Ultra Boosts – a soft “Still Breeze” and “Tactile Blue” that goes hand-in-hand with Spring’s pastel tones. Both feature classic Core Black heels and soles and the signature Boost midsole. Both pairs will hit adidas retailers on February 1st, 2017 for $180.

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The all-new adidas Dame 3 made its debut last month when it released in the all-red Roots colorway. One of the next colorways to release will be this Chinese New Year pair that is seen above.

This pair of Dame 3s is highlighted by the Year of The Rooster graphic that appears on the midsole and heel which definitely catches your eye. As for the upper, we have a combination of black and white with stripe colored rope laces. Red accents on the midsole then finish off this colorway of the adidas Dame 3 that should be releasing stateside in the near future for a retail price of $115. Keep it locked to Kicks On Fire for updates.

images: adidas

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Ladies, this new colorway of the adidas NMD XR1 is made just fro you, but we’re pretty sure there’s going to be lots of guys who are going to try and fit into a pair. Today we take an official look at the upcoming adidas NMD XR1 Utility Ivy.

This version of the adidas NMD XR1 comes with a designed upper we’re used to seeing on the NMD XR2 version. That means that the design of the upper consists of a Utility Ivy base paired up with the Black dotted-line motif. In addition, the shoe also comes with hits of Core Red on the heel as well as on the stitching surrounding the heel tab. A White Boost midsole paired up with tonal EVA plugs complete the look of the shoe. No release date yet, but expect these to retail for $140. Let us know what you think about the adidas NMD XR1 Utility Ivy in the comments below.

images: adidas

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White Mountaineering and adidas Originals collide once more for a Spring 2017 footwear and apparel capsule inspired by the Japanese label’s technical and modern design interpretations. Nine different footwear options will be available beginning this month and again in March, with the highlights including the adidas NMD R2, adidas EQT Support Future, and the Campus 80s.

For January, adidas will release the Campus 80s and the NMD R1 Trail, while March will see the release of the White Mountaineering NMD R2, the EQT Support Future, and the EQT 93-17 Boost. See below for a detailed look at the footwear and expect the first wave of the White Mountaineering x adidas Originals Spring 2017 Collection to release beginning on January 17th.

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The adidas Originals Xplr has surfaced in a brand new colorway. This time around the Three Stripes opts to give the model a simple Black and White motif. Let’s get a closer look at the shoe.

The adidas Originals Xplr has it’s knit-constructed upper done in a Black and White motif, resulting in a simple yet impressive pattern. Accompanying the knit construction are the hits of Black placed on the leather overlays, heel, tongue tag and laces. Below you will find a White midsole and rubber outsole to complete the look. Available internationally, we will let you know when these drop stateside? Are you a fan of this colorway? Let us know in the comments below.

images: Titolo

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White Mountaineering and adidas are linking up once more to give us another NMD collaboraion. This time they opt to give the brand new adidas NMD Trail a makeover done in two different colorways. Here’s out first look at the White Mountaineering x adidas NMD Trail.

One thing worth mentioning is that this version of the adidas NMD Trail is not constructed exactly the same as the currently existing adidas NMD Trail. Yea, they appear to have the same  toothing on the outsole, but when it comes to the design on the upper, it does comes with new features. The White Mountaineering x adidas NMD Trail utilizes a fused protective piece around the toe and the White Mountaineering branding. This subtle addition to the shoe ends up changes the aesthetics quite a bit if you ask me. The first pair comes in Black and White, while the second pair comes in Navy, Red and White. Get a good look at both and just know that both will be releasing on January 19th. Thoughts on the White Mountaineering x adidas NMD Trail collab? Hot or not?

h/t: SC

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More adidas NMD XR1 colorways with the NMD R2 style upper is releasing early in 2017. We already showed you the black NMD colorway last week, but this fresh preview of the Utility Ivy colorway features the dotted-line upper with hits of Core Red on the heel-tab and contrast stitching. A firm release date is unknown, but these will release for $140 exclusively for women.

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Following its official reveal, new images of the forthcoming adidas Ultra Boost 3.0 in mystery grey are featured, as it’s expected arrival is set sometime for Spring 2017.

As suggested, the defining versatile hue covers its intricate primeknit upper and reinforcing three stripe caging system that’s also refined in a translucent finish. The signature TPU heel counter is rendered in black for a complementing touch, while a crisp white boost midsole unit and black continental outsole finishes off the classic colorway altogether.

Stay tuned to KicksOnFire for its official release date and additional imagery in the coming weeks ahead.

Images: sneakerprophet_

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