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Yo Gotti Spearheads The Return Of The PUMA GV Special

Memphis based PUMA ambassador, Yo Gotti leads the charge for the return of the PUMA GV Special.

Making its first debut in the 80?s, the GV Special is the sport-turned-street icon. Celebrated for its smooth leather and court-inspired style. This iteration appears in a crisp, classic all white that the GV known for but is elevated in a new way with a red or blue form stripe ? perfect to match the new T7 track jacket.

With his cult-like following in the south, Yo Gotti has established himself as an icon. Today, he infuses the GV Special with style as classic as his southern stomping grounds.

?Knowing what this sort of shoe means to the culture ? you have to have been out there and put blood, sweat, and tears to the pavement to really understand it.? @yogottikom

The PUMA GV Special is available now in white/red and white/blue at PUMA LAB powered by Foot Locker, DTLR and PUMA for $70.

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KoF Field Trip: An Exclusive Puma Invite To Attend The Yo Gotti & Friends Birthday Bash In Memphis

Life is all about experiences. Yes, getting seeded stuff from brands is dope and something I will never take for granted, but when brands give you the opportunity to go out and do something, visit somewhere, live life and explore the world, that’s what really gets me excited. That being said, a few weeks back we got an email from Puma extending an exclusive invite to KicksonFire to attend and cover Puma ambassador’s Yo Gotti’s Birthday Bash concert in Memphis, Tennessee. Without hesitation we replied with an astounding yes.

While in Memphis, we got to explore the city, eat their food, attend the star-studded concert and we even got to have a one-on-one interview with Yo Gotti where we got to ask him questions about what his experience has been like as a Puma ambassador, being a part of the the latest Puma GV and T7 campaign and what his thoughts were on the resurgence of Puma Basketball. Today we provide you with that recap of the entire trip.

The hotel we stayed at was located right in the heart of Downtown Memphis and just a few blocks away from Beale Street, aka “America’s Most Iconic Street”, aka Home of the Blues. It goes without saying that there was plenty to do during our stay in the city of Memphis. Known for their delicious BBQ, you know I had to visit at least one spot per day during my stay in Memphis. BBQ ribs, pulled pork, fried chicken, mac and cheese, it was all fire. How good was it? As you can see in the image above, I forgot to take pictures of the food before I ate it, smh.

Beale Street was also amazing. I walked the block on a Tuesday night at around 10 pm and there were hundred of people dancing, singing and drinking all over the street. There was live music on every corner which really set the mood. Simply put, the overall good vibes of the night was exactly what I pictured Memphis to be like in my mind. I can only imagine what Beale Street is like on a Friday or Saturday night.

The night before the concert we drove down to the FedEx Forum (the location of the concert) for our interview session with Yo Gotti. Although Yo Gotti has a very chill and mellow composure, you could tell still tell that his responses are real and organic.

Yo Gotti Wearing The Puma GV Special

Kicks On Fire: You’ve been a Puma Brand ambassador since late last year. What made you decide to sign with Puma?

Yo Gotti: I’m a fan of Puma, some of my favorite types of clothes to wear are sweatsuits and tracksuits you know what I mean and I think Puma has some super dope sweatsuits and tracksuits.


Kicks On Fire: Puma really likes your creative energy, in what ways have you contributed to the product design of the brand?

Yo Gotti: I’m just a hustler you know what I’m saying, and I think Puma represents hustling. For as long as they’ve been in the game, they keep evolving and keep growing. To me that’s a mirror of what I represent and stand for. 


Kicks On Fire: What are you currently working with Puma on right now?

Yo Gotti: We just did a shoot for the GV Special which was super dope. I woke up in my hotel today and I looked out the window and saw a huge billboard of me wearing the new GV Special and T7 tracksuit I was like “oh sh*t”. 


Kicks On Fire: What was it like being featured on the GV Special and T7 tracksuit campaign?

Yo Gotti: I mean Puma is like a family. I love collaborating on organic things you know what I mean. For myself, I’m not one to do anything that’s not true to me or natural to me or organic to me. I think that’s one of the best things of my relationship with Puma how they work, how I work, it’s like an organic fit. That’s the most valuable thing to me.

Kicks On Fire: Puma has began reintegrating a lot of their classic models from their archives back into their lineup. If you had to choose one classic Puma model as your favorite, which one would it be?

Yo Gotti: Oh it’s the GV right now. GV is like the OGs you know what I’m saying they’re like the OGs. That’s what I rocking with right now. I like the comfortable ones too, *looks at the Thunder Spectras on me feet and points at them* those are fly! I like the new Puma models too, like the ones with the soft knit uppers (evoKNIT), those are super comfortable and fly. 


Kicks On Fire: After a 20 year hiatus, Puma Basketball is back and they’ve wasted no time in making some noise. They’ve signed Deandre Ayton, Marvin Bagley, Michael Porter Jr, honored Walt Frazier by giving him a lifetime contract, they also recently unveiled their new basketball shoe, the Puma Clyde Court Disrupt. With all that’s going on with Puma Basketball, what excites you the most?

Yo Gotti: I mean like i said when you love the brand and you see it grow to different areas, I mean as a hustler you just look at those moves and say “oh that’s what’s up!”, you know what I mean, and they’re bringing more to the game! Even them joints you got on *points at my Thunder Spectras* five years ago you didn’t really see that style. Puma is ahead of the game when it comes to fashion. They’re on point with what’s happening and what’s coming, maybe even ahead! I just think Puma is on fire right now.

Speaking of the GV Special and T7 tracksuit, this was waiting for me at my hotel room. Puma hooked it up with a T7 tracksuit customized with my name on it and two pairs of the GV Special in both Black and White (also with my name on it). Although it was far too hot to wear the T7 in Memphis, I’ll definitely be rocking this back home. Thank you Puma!

We concluded our trip by attending the Yo Gotti and Friends Birthday Bash concert on Thursday night. Gotti sold out the arena for the second year in a row. The concert saw an impressive list of guest artists ? from Meek Mill to T.I., Tank to Juvenile ? even Penny Hardaway (Memphis born and raised) made a cameo on stage. The concert was fun but what really impressed me was the amount of love the city of Memphis has for Yo Gotti and vice versa. That was really dope to see.

This Memphis trip was definitely an experience I was not expecting, which made it that much more special. Big shout out to Puma and Yo Gotti for the invite, we’re definitely looking forward to the next one.



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Flashy Necklaces Inspire The PUMA Suede Street Culture Chains Pack

And so the 50th anniversary celebration of the PUMA Suede continues as today we bring you its next release, the Street Culture Chains Pack.

For this release, PUMA adorns the classic silhouette with chains, metallics and bold colors inspired by our favorite artists? and athletes? flashiest necklaces.

The Street Culture Chains Pack pops with premium suede upper and chained eyelets, atop the timeless rubber sole. The logo shines bright and metallic tips ice the laces. Colors come in metallic hues – gold, silver, rose gold and black ion for kids. For women, burgundy is added to the line-up with hooded dresses, oversized tees and dad hats to match the kicks.

Men?s styles keep it classic with gold, black and black-white that extends to track pants, tees, hoodie, crews and jackets. For maximum stuntin?, match the black-gold T7 sweat pants with the hoodie, crew or t-shirt. Suede caps and backpacks make it a head-to-toe look.

Look for the PUMA Suede Street Culture Chains Pack to release on and leading sneaker retailers June 28th.

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The Puma RS-0 Game Error And Game Restart Are Inspired By Video Games Of The 90s

Following up the PUMA x SEGA RS-0 Sonic & Dr. Eggman releases are these two new colorways of the Puma RS-0 also said to be inspired by 90s video games.

Dubbed the Puma RS-0 Game Error and Game Restart, both versions comes dressed in a style said to remind you of the retro gaming world of the 90s. The bold colors and the of prints and texture are meant to give you nostalgia of video games and arcade aesthetics.

The Puma RS-0 Game Error comes dressed in a predominantly Black upper offset by the hits of Hot Pink, Teal Green and Deep Purple placed throughout the upper such as on the toe and heel. Adding to the video game theme of the shoe is the Black and White digitized coding pattern said to represent an ?error? screen when playing video games. Also take a look at the Black formstrip which is outlined in a Teal pixelated finish. Video game “code” also appears to be on the sock-like tongue.

The RS-0 Game Restart comes dressed in a predominantly Grey upper complimented by the Lime Green, Teal Green and White accents placed throughout the upper. Highlight features on this design include the Black and White static pattern throughout the upper said to be inspired by the restart glitch screen in 90?s games. If you know, you know.

Priced at $120, look for both the Puma RS-0 Game Error to drop on June 28th and Game Restart to drop on July 13th. Find them at, PUMA Lab Powered by Foot Locker and Shoe Palace.

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Release Date: XLARGE x Puma Suede 50

Above you will get a first look at the XLARGE x Puma Suede 50, the latest release to celebrate the model’s 50th Anniversary.

This Puma collab with the streetwear label has the Suede come dressed in a Black and Green color scheme highlighted by the a water-resistant upper. The majority of the shoe comes in Black, while the Green accents can be found on the formstripe and embroidered tongue tag. Other details include XLARGE?s gorilla logo and Gold accents on the co-branded laces and PUMA logo and the White sole down low.

The XLARGE x Puma Suede 50 drops on June 28th and can be found at select PUMA retailers and

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PUMA Basketball Adds Michael Porter Jr. To The Family

PUMA Basketball hit us with two big pieces of news today. In addition to unveiling the all-new PUMA Clyde Court Disrupt, they have also just signed another top NBA prospect, Michael Porter Jr.

Porter Jr. played one season at Missouri that was short-lived due to an injury. Despite not playing many games at the college level, MPJ decided to enter the NBA Draft where he’s expected to be a lottery pick.

As mentioned above by Darren Rovell, MPJ joins fellow top draft prospects Deandre Ayton, Marvin Bagley Jr. and Zhaire Smith as a part of the PUMA family. It looks like PUMA is going all in and banking on young talent to help lead their revived basketball category.

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PUMA Basketball Introduces The PUMA Clyde Court Disrupt

By now you know that PUMA Basketball is officially back as the brand has revived their basketball category after a 20 year hiatus. After announcing their return earlier this week, today PUMA took the time to unveil their new basketball silhouette, the PUMA Clyde Court Disrupt.

Inspired by the PUMA Clyde, the revamped Court Disrupt version features a brand new construction as it come with an engineered mesh upper with an external heel counter, the classic PUMA formstripe on the side panels, and a sock-like ankle collar. Additional details include PUMA branding on the tongue pull tab, “1973” written on the heel pull tab, and a semi-translucent midsole.

The PUMA Clyde Court Disrupt is scheduled to make its debut at retailers on October 1st 2018 for a price tag of $120.

images: Hypebeast

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Today Only: PUMA x Chinatown Market Pop-Up In Brooklyn

Quick! If you’re in the Brooklyn area today (and only today), you might want to check out the one day PUMA x Chinatown Market Pop-Up where you’ll be able to shop PUMA x Chinatown Market’s limited edition collaboration at the PUMA HQ.

The PUMA x Chinatown Market Pop-Up is at the PUMA HQ located at 162 Flatbush Ave. from 11am – 7pm. A total of 73 pieces of each style will be available for purchase with prices ranging from $40 – $80. Above you will get a quick look at what is up for grabs. Everything is dope, but I’m really feeling the tote bag and the tee displaying the Puma spinning the ball on his finger. See anything you like?


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Breaking: Jay-Z Is Named Pumas President Of Basketball Operations

We’re pretty sure Puma’s been all over your timeline as of late, right? Today, even more big news has hit the scene as it was just announced that Jay-Z is now Puma’s President Of Basketball Operations.

What this means is that Jay-Z will contribute towards brand direction and concept for the return of Puma hoops. So just to sum things up, over the last week we’ve learned that Puma Basketball is returning, Puma has signed Deandre Ayton, Marvin Bagley III + other top NBA prospects to multi-year contracts, they signed Walt Clyde Frazier to a life-time contract at a special event at the Puma Hoops HQ in Brooklyn, NY, and now we get word Hov has joined the squad.

Puma’s decision to appoint Jay-Z as President Of Basketball Operations goes to show that Puma is committed to make the return of Puma Basketball centered around performance AND lifestyle.

Stay tuned as more Puma news begins to surface.


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PUMA Basketball Announces Return With Signing Of Deandre Ayton And Special Clyde Release

PUMA Basketball is BACK!

After a 20 year hiatus from basketball, PUMA has announced that they are re-entering the basketball category.

To kick-off their re-entry into the basketball category, PUMA honored basketball legend Walt ?Clyde? Frazier with a lifetime contract today in Brooklyn, presented by PUMA Global Director of Brand and Marketing, Adam Petrick. PUMA has a long history in the basketball space with Walt ?Clyde? Frazier and the first ever endorsed sneaker ? the PUMA Clyde – that was launched in 1973.

The event also highlighted top NBA draft prospect and newly signed PUMA athlete, Deandre Ayton, who participated in a Q+A with Clyde.

Today only, fans can buy one of 73 pairs of limited edition PUMA Clyde?s at PUMA Hoops HQ in Brooklyn (162 Flatbush Ave) from 11a-7p. The space will be open again to the public tomorrow from 11a-7p for another special limited-edition PUMA pop-up with Chinatown Market.

images: Getty Images for PUMA/ Jamie McCarthy

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Puma Basketball Is Back; Sign Marvin Bagley To Five-Year Deal

Marvin Bagley, who is projected to be a top pick in this year’s NBA Draft, just signed a five year deal with Puma according to The Athletic?s Jon Krawczynski.

We know, what you’re thinking. Puma? Basketball? Yup! Puma basketball is returning, very, very soon!

Marvin Bagley will be the first NBA player Puma has endorsed in close to 20 years. Bagley is said to have signed a five-year deal with Puma that’s “expected to be the largest rookie shoe deal since Kevin Durant signed with Nike (7 year/60 million).”

The last NBA player to have signed with Puma was Vince Carter way back in 1998. Although that deal was for 10 years, the deal fell through after just two years. Soon after that, Puma decided to no longer make basketball shoes and has not done so ever since. That looks like it’s about to change in the coming months.

Per The Athletic, Bagley may not be the only player Puma pursues in the coming months.

Want to get even more excited about Puma hoops? The PUMAHOOPS IG has been extremely active today posting over 30 images that give you a glimpse of what’s to come. Stay tuned as more info on Puma basketball begins to surface!

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Is A Puma Big Sean Signature Sneaker In The Works

Above you will find a couple of images that Big Sean shared on his IG. If you pay close attention to both images you will see that Big Sean is wearing a never before released, unnamed Puma sneaker. Although no info on this unnamed sneaker has been made public, don’t be surprised if this is some kind of prototype/sample to a future Puma Big Sean signature sneaker. Whatever the case may be, consider this a sign of good things to come as his AW18 PUMA collection hits stores later this summer. Stay tuned as more info on this developing story begins to surface.

images: Big Sean

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First Look: Puma Jamming Fusefit

Puma’s been killing it lately, right? Their entire Puma Thunder line is making waves but the brand new sneaker you see above proves to you that they’re also focused on silhouettes with a bit more of a modern appeal. That said, here’s a first look at the  Puma Jamming Fusefit.

The Puma Jamming Fusefit is Puma’s second model to utilize their new Jamming cushioned technology, with the Puma Jamming being the first. For those that are unfamiliar with Puma Jamming tech, it’s a new creation that’s highlighted by the new NRGY beads technology that can be seen on the midsole. These raw NRGY beads move freely inside the clear midsole with every step you take, and jam together as your foot plants. What you end up getting is ultimate comfort and cushioning customized for your step.

The Puma Jamming Fusefit utilizes a Jamming sole placed below a newly designed upper with features that include a evoKNIT construction, a sock-like collar, pull tabs on the tongue and heel, and last but not least, a woven patterned upper that definitely adds some pop to the overall aesthetic of the shoe. The Puma Jamming Fusefit is currently available at select international retailers in both Grey/Multicolor and Black/White. No when on when these will arrive stateside, but as soon as info is released regarding that, we will be sure to let you know. Stay tuned.

via: SneakAvenue

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Introducing The PUMA X COOGI Summer Collection

With Summer being right around the corner, PUMA and COOGI bring you your official Summer uniform (according to Puma and COOGI).

The PUMA X COOGI Summer Collection is fillled with throw-back vibes that reimagines classic PUMA and COOGI silhouettes. COOGI’s Australia roots made a name for themselves in the ?90s with their vibrant colors and intricate knits made famous by rap artists. Not those very same aesthetics that made them the brand they are today are utilized on this PUMA X COOGI Summer Collection

 Items in the collection include the:

The Leadcat COOGI which features the infamous COOGI knit across its padded strap for that retro design known to the COOGI brand.

The PUMA x COOGI Romper for her is inspired by the PUMA tracksuit. The romper is color blocked with COOGI fabric insets and classic T7 stripes along the leg.

The PUMA x COOGI Tee match perfectly with the PUMA x COOGI Short with its blue color and iconic COOGI Australia logo screen printed across the front. The shorts are available in black with the COOGI fabric paneling down the side.

 The PUMA x COOGI Archive Tank pairs up nicely with the PUMA X COOGI Bermuda Sweat Short both available in a white and elevated with fabric paneling along the sides and outlined with that summer perfect blue.

Look for the entire PUMA X COOGI Summer Collection to make its debut on June 28th.

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The PUMA Thunder Electric For Women Releases In Two Weeks

PUMA is showing love to the ladies later this month as they will be releasing exclusive colorways of the PUMA Thunder Electric.

The PUMA Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud color blocking reserve a spot for the Thunder on the international runways and streets.

The women’s Thunder Electric retains the signature exaggerated design decked in nubuck leather and mesh overlays with a softer colour palette with lavender hints and touches of chrome. Its design reflects the electrifying power of lightning.

Both of these coloways of the women’s PUMA Thunder Electric will be releasing on June 28th at select PUMA retailers worldwide.

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