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The PUMA RS-0 Sound Is Inspired By 80s Music Vibes
By SoleInsider
PUMA has explored cultural genres such as gaming, music, photography and more to tell these stories of reinvention with a handful of silhouettes. And it continues this summer with sneaker drops inspired by music and sound. To celebrate this pillar within the pop culture spectrum, PUMA introduces the new RS-0 Sound.
The RS-0 Sound tells stories of remixed culture and musical reinvention. Inspired by ?80s drum machines, music videos and bright colored fashion, the sneaker comes in diverse color ways and fun color block design. The silhouette also throws you back to the era where running shoes ruled the streets and dance floors. With added loops, sleek lacing system, subtle perforations on the vamp, a tonal embossed Formstrip and bright colored padded inserts. Definitely retro looking but with a futuristic vibe. The R-System logo puts the finishing touch on the tongue and outsole.
Get your hands on the PUMA RS-0 Sound at PUMA.com, PUMA stores and leading sneaker retailers with a limited release on July 28th and available worldwide on August 16th. Which colorway will you be going after?
The PUMA Thunder Desert Will Begin Releasing Next Week
By SoleInsider
The PUMA Thunder Desert Tonal Pack is set to make its debut next month. Above you will get another look at both the Triple Black and White iterations of the model that make up the PUMA Thunder Desert Tonal Pack.
The PUMA Thunder Desert Tonal Pack simulate light and shadows in the desert with Triple Black and White colorways. It retains the bold signature exaggerated tooling, blown-up proportions and material mix of premium suede, textured leather and mesh.
The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.
Priced at $120, look for both of these colorways of the PUMA Thunder Desert to release at select sneaker boutiques, PUMA.com and PUMA stores on August 9th. Ahead of the wider release, select retailers such as SNS will have them up for grabs beginning August 1st. Will you be picking up a pair?
The PUMA Thunder Desert In Triple Black And White Are On The Way
By SoleInsider
PUMA is getting ready to drop new colorways of the PUMA Thunder Desert as we bring you an official look at the Triple Black and White color options.
While the debut Thunder Spectra took on a bold statement with its retro color blocking and neon pops, the latest Thunder Desert drops simulate light and shadows in the desert with Triple Black and White colorways. It retains the bold signature exaggerated tooling, blown-up proportions and material mix of premium suede, textured leather and mesh.
The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.
Look for both of these colorways of the PUMA Thunder Desert to release at select sneaker boutiques, PUMA.com and PUMA stores on August 9th. Will you be picking up a pair?
Global sports brand PUMA and renowned Japanese manufacturer of electronic musical instruments, Roland, unboxed today a second silhouette that completes the RS sneaker pack ? the RS-100 Roland.
The RS-100 Roland follows the story of reinvention ? inspired by the past, shaped by the colorful histories of both brands and reimagined for the future. While the RS-0 Roland is a complete reboot of the R-System, the RS-100 Roland retains a more retro look but decked in modern materials.
The RS-100 Roland?s upper features a vibrant orange suede Formstrip with white reflective edges amidst a combination of white-red pebble leather, black ripstop nylon panels and yellow suede. PUMA and Roland branding can be found on the tongue label, footbed and the anodized metal hangtag. ?Rhythm Composer TR-808, Computer Composer? is printed on the heel. A PUMA and Roland logo is printed on the footbed while the outsole features lines that mimic the lights on a sound synthesizer. All colors and detailing represent 80?s retro hues found on a Roland TR-808 drum machine.
Unveiled last Spring, the RS-0 Roland, also inspired by the game-changing TR-808 drum machine, features premium leather black upper, micro perf vents, 6mm flat, reflective laces, reflective midsole details and signature TR-808 colors ? red, orange and yellow, on the Formstrip. Familiar notes like ?Rhythm Composer? and ?Bass Drum? accent the midsole while the orange hue continues to the translucent rubber outsole. PUMA and Roland branding can be found on the tongue label, footbed and the anodized metal hangtag.
Both the PUMA RS-0 and PUMA RS-100 Roland sneakers drop globally on August 8th, internationally known as #808DAY. The iconic TR-808 drum machine is celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop music worldwide.
Puma Thunder Desert To Release In Two Womens Colorways Next Month
By SoleInsider
Puma will be dropping not one, but two different colorways of the Puma Thunder Desert early on next month. Shown above, the Puma Thunder Desert follows the same style and motif as the previously released Puma Thunder Spectra and Puma Thunder Electric.
The women’s colorways have the shoe comes equipped with chunky soles and a bulky upper that uses mixed materials for its construction. Unlike the first two Thunder models, the Desert opts for neutral finishes on the suede-based upper, this even includes the Puma formstrip which is done in a tumbled leather finish in an effort to subtly stand out from the rest of the shoe. Get a good look at both offerings above and look for both pairs to drop on August 2nd.
Panini is known as the world famous sports paraphernalia brand that specializes in all things collectibles, stickers, and trading cards. They now look to expand their horizons as they’ve entered to sneaker game with this latest collaboration with Puma.
The Panini x Puma Suede comes dressed in a Grey suede upper highlighted by the all-over embossed motif throughout the upper and the and the Silver branding found on area such as the heel and side panels. The most unique feature on the collab is the dual branding and Puma 50 branding on the detachable tongue and the large Black text on the outsole that reads “NEED, GOT,”.
The Panini x Puma Suede was never given an official release date but can now be found at select retailers such as Street Connexion.
The shoe you see above is the latest collab between STAMPD and Puma. Dubbed the STAMPD x Puma Suede 88-18, the images was recently shared by Chris Stamp (owner of Los Angeles-based brand STAMPD) and is said to be the latest collab that celebrates the 50th anniversary of the Puma Suede.
The STAMPD x Puma Suede 88-18 consists of a Suede model done in a two-toned Black and Grey finish. Constructed out of Italian suede, the shoe also comes with a White midsole, Black laces and matching Black leather lining. The lone image shows no STAMPD branding, but Puma Suede branding does appear on the side paneling. Also worth mentioning is the minimal branding noted on the lateral side of the heel.
No release date for the STAMPD x Puma Suede 88-18 has been announced but we can expect more info to surface shortly. Stay tuned.
Skate Brand Santa Cruz Helps Celebrate The 50th Anniversary Of The PUMA Suede
By SoleInsider
PUMA continues to celebrate the 50th anniversary of the iconic PUMA Suede as today we bring you a look at the latest release which is a collaboration with Northern Cali natives and skate culture icons Santa Cruz Skateboards.
Known as the oldest skate brand and has never stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut and Jay Shuirman in Santa Cruz, CA. The brand gained worldwide buzz thanks to its rad designs and loud graphics.
The Santa Cruz x PUMA Suede features a black suede upper with Santa Cruz’s signature “Screaming Hand” logo placed on the side of each heel. The blue hand is literally screaming, a mouth gapes open wide at the center of the palm, tongue out, teeth on display. The inspiration behind the logo was about the power of the hand, the way we use our hands to express ourselves through words, art and music. The Screaming Hand logo has become a skateboarding icon and is recognized widely throughout the skate community. The Formstrip becomes the scream, a wave of red sound and adrenaline. The shoe then sits atop a gum rubber sole. The PUMA and Santa Cruz logo is featured on the sneaker tongue. Complementing the sneaker is the PUMA x Santa Cruz Tee which makes it a highly collectible pack.
The Santa Cruz x PUMA Suede and tee will be available on PUMA.com and leading sneaker retailers on July 26th.
Puma is proud to introduce to you their newest trainer, the Puma Amp XT Trainer. This new trainer is the latest addition to the DO YOU family. The Amp XT is made for women who slay doubts and defy the status quo. And of course, there?s no one better to represent the shoe than PUMA?s kick-ass ambassador, Selena Gomez. She is the epitome of a strong woman, defying the standard and proving people wrong by proving herself right.
The Amp XT is a high-performing trainer that doesn?t miss out on style. It has an aggressive heel wrap up for lock down, a knitted support collar, and a rubber wrap up for dynamic movements. Plus, it features IGNITE foam for energy return. The Amp XT also has the right touch of attitude, to look good on the way in and out of the gym.
Benefits of the Puma Amp XT include:
ENERGY: IGNITE foam in heel for energy return.
COMFORT: Knitted collar and flex zone provide comfort and flexibility.
SUPPORT: Exaggerated heel and mid-foot wrap for additional support.
Out now, pick up the Puma Amp XT at PUMA.com and selected retailers worldwide.
The PUMA Hybrid Rocket Is The Brands Latest And Greatest Runner
By SoleInsider
What you’re looking at above is PUMA‘s latest creation as they attempt to disrupt the current status quo with a brand new running silhouette, the PUMA HYBRID Rocket.
Developed over the last few years, the PUMA HYBRID Rocket fuses PUMA?s pinnacle cushion technology with the hottest style and mixes PUMA?s two most innovative technologies, IGNITE FOAM and NRGY beads, to create a ?hybrid? foam which provides ultimate cushioning and energy return for longer, faster runs. IGNITE Foam provides high energy return so you can power through your run while NRGY BEADS offer superior cushioning from heel to toe.
So how does HYBRID work exactly?
According to PUMA, when running, their IGNITE FOAM reacts first on impact, providing instant ENERGY RETURN. Then NRGY beads act to provide the ULTIMATE CUSHIONING, giving back to the IGNITE FOAM, absorbing the energy, creating a rebound effect during the toe-off phase. The result is cushioning and energy return for your LONGER RUNS. Together, these technologies create HYBRID, a never before seen and revolutionary sole?nothing better than the power of ?&? to bring to life the best foam. In addition, the HYBRID Rocket erupts with style. Its evoKNIT upper not only provides instant comfort and a sock-like feel, but it sports a sleek, fashion-forward design with fire colors to boast. The result: a running shoe that doesn?t compromise comfort, reactivity, and most of all, style.
The PUMA Hybrid Rocket will be available on July 12th (tomorrow) at PUMA.com and selected retailers worldwide.
Puma has plenty of new heat coming our way. That said, the classics will also never go out of style. Speaking of timeless models, take a look at the new Puma Basket done in a Pomegranate colorway.
The Puma Basket Pomegranate comes dressed in a leather and suede upper done in a White and Off-White color combination. The semi-tonal look of the shoe is then offset by the Pomegranate accents noted on the sidestrip branding. Other details include the Golden hits on the Puma branding, the White laces and the Off-White sole. A clean look or the Summer season, pick up the Puma Basket Pomegranate today from select retailers such as SneakAvenue.
The Puma Tsugi Jun Sports Strip Is The Perfect Sneaker For Tomorrow
By SoleInsider
The Puma Tsugi Jun is one of our favorite new Puma models. Comfort, style and versatility, the shoe has all three. We haven’t come across new colorways lately, but this new option shown above is perfect for Independence Day.
Dubbed the Puma Tsugi Jun Sports Strip, this new iteration of the model comes dressed in patriotic White, Blue and Red finish. The knit upper is done in mostly White, as is the leather noted on the overlays. Giving the shoe 4th of July vibes are the Blue and Red accents noted on the striped toe, striped collar and midfoot and Puma branding on the elastic heel. Below you will find an Ignite EVA midsole and rubber outsole to add comfort to the design of the shoe. Out now, find these at select retailers such as Foot District.
Yo Gotti Spearheads The Return Of The PUMA GV Special
By SoleInsider
Memphis based PUMA ambassador, Yo Gotti leads the charge for the return of the PUMA GV Special.
Making its first debut in the 80?s, the GV Special is the sport-turned-street icon. Celebrated for its smooth leather and court-inspired style. This iteration appears in a crisp, classic all white that the GV known for but is elevated in a new way with a red or blue form stripe ? perfect to match the new T7 track jacket.
With his cult-like following in the south, Yo Gotti has established himself as an icon. Today, he infuses the GV Special with style as classic as his southern stomping grounds.
?Knowing what this sort of shoe means to the culture ? you have to have been out there and put blood, sweat, and tears to the pavement to really understand it.? @yogottikom
The PUMA GV Special is available now in white/red and white/blue at PUMA LAB powered by Foot Locker, DTLR and PUMA for $70.
KoF Field Trip: An Exclusive Puma Invite To Attend The Yo Gotti & Friends Birthday Bash In Memphis
By SoleInsider
Life is all about experiences. Yes, getting seeded stuff from brands is dope and something I will never take for granted, but when brands give you the opportunity to go out and do something, visit somewhere, live life and explore the world, that’s what really gets me excited. That being said, a few weeks back we got an email from Puma extending an exclusive invite to KicksonFire to attend and cover Puma ambassador’s Yo Gotti’s Birthday Bash concert in Memphis, Tennessee. Without hesitation we replied with an astounding yes.
While in Memphis, we got to explore the city, eat their food, attend the star-studded concert and we even got to have a one-on-one interview with Yo Gotti where we got to ask him questions about what his experience has been like as a Puma ambassador, being a part of the the latest Puma GV and T7 campaign and what his thoughts were on the resurgence of Puma Basketball. Today we provide you with that recap of the entire trip.
The hotel we stayed at was located right in the heart of Downtown Memphis and just a few blocks away from Beale Street, aka “America’s Most Iconic Street”, aka Home of the Blues. It goes without saying that there was plenty to do during our stay in the city of Memphis. Known for their delicious BBQ, you know I had to visit at least one spot per day during my stay in Memphis. BBQ ribs, pulled pork, fried chicken, mac and cheese, it was all fire. How good was it? As you can see in the image above, I forgot to take pictures of the food before I ate it, smh.
Beale Street was also amazing. I walked the block on a Tuesday night at around 10 pm and there were hundred of people dancing, singing and drinking all over the street. There was live music on every corner which really set the mood. Simply put, the overall good vibes of the night was exactly what I pictured Memphis to be like in my mind. I can only imagine what Beale Street is like on a Friday or Saturday night.
The night before the concert we drove down to the FedEx Forum (the location of the concert) for our interview session with Yo Gotti. Although Yo Gotti has a very chill and mellow composure, you could tell still tell that his responses are real and organic.
Yo Gotti Wearing The Puma GV Special
Kicks On Fire: You’ve been a Puma Brand ambassador since late last year. What made you decide to sign with Puma?
Yo Gotti: I’m a fan of Puma, some of my favorite types of clothes to wear are sweatsuits and tracksuits you know what I mean and I think Puma has some super dope sweatsuits and tracksuits.
Kicks On Fire: Puma really likes your creative energy, in what ways have you contributed to the product design of the brand?
Yo Gotti: I’m just a hustler you know what I’m saying, and I think Puma represents hustling. For as long as they’ve been in the game, they keep evolving and keep growing. To me that’s a mirror of what I represent and stand for.
Kicks On Fire: What are you currently working with Puma on right now?
Yo Gotti: We just did a shoot for the GV Special which was super dope. I woke up in my hotel today and I looked out the window and saw a huge billboard of me wearing the new GV Special and T7 tracksuit I was like “oh sh*t”.
Kicks On Fire: What was it like being featured on the GV Special and T7 tracksuit campaign?
Yo Gotti: I mean Puma is like a family. I love collaborating on organic things you know what I mean. For myself, I’m not one to do anything that’s not true to me or natural to me or organic to me. I think that’s one of the best things of my relationship with Puma how they work, how I work, it’s like an organic fit. That’s the most valuable thing to me.
Kicks On Fire: Puma has began reintegrating a lot of their classic models from their archives back into their lineup. If you had to choose one classic Puma model as your favorite, which one would it be?
Yo Gotti: Oh it’s the GV right now. GV is like the OGs you know what I’m saying they’re like the OGs. That’s what I rocking with right now. I like the comfortable ones too, *looks at the Thunder Spectras on me feet and points at them* those are fly! I like the new Puma models too, like the ones with the soft knit uppers (evoKNIT), those are super comfortable and fly.
Kicks On Fire: After a 20 year hiatus, Puma Basketball is back and they’ve wasted no time in making some noise. They’ve signed Deandre Ayton, Marvin Bagley, Michael Porter Jr, honored Walt Frazier by giving him a lifetime contract, they also recently unveiled their new basketball shoe, the Puma Clyde Court Disrupt. With all that’s going on with Puma Basketball, what excites you the most?
Yo Gotti: I mean like i said when you love the brand and you see it grow to different areas, I mean as a hustler you just look at those moves and say “oh that’s what’s up!”, you know what I mean, and they’re bringing more to the game! Even them joints you got on *points at my Thunder Spectras* five years ago you didn’t really see that style. Puma is ahead of the game when it comes to fashion. They’re on point with what’s happening and what’s coming, maybe even ahead! I just think Puma is on fire right now.
Speaking of the GV Special and T7 tracksuit, this was waiting for me at my hotel room. Puma hooked it up with a T7 tracksuit customized with my name on it and two pairs of the GV Special in both Black and White (also with my name on it). Although it was far too hot to wear the T7 in Memphis, I’ll definitely be rocking this back home. Thank you Puma!
We concluded our trip by attending the Yo Gotti and Friends Birthday Bash concert on Thursday night. Gotti sold out the arena for the second year in a row. The concert saw an impressive list of guest artists ? from Meek Mill to T.I., Tank to Juvenile ? even Penny Hardaway (Memphis born and raised) made a cameo on stage. The concert was fun but what really impressed me was the amount of love the city of Memphis has for Yo Gotti and vice versa. That was really dope to see.
This Memphis trip was definitely an experience I was not expecting, which made it that much more special. Big shout out to Puma and Yo Gotti for the invite, we’re definitely looking forward to the next one.
Flashy Necklaces Inspire The PUMA Suede Street Culture Chains Pack
By SoleInsider
And so the 50th anniversary celebration of the PUMA Suede continues as today we bring you its next release, the Street Culture Chains Pack.
For this release, PUMA adorns the classic silhouette with chains, metallics and bold colors inspired by our favorite artists? and athletes? flashiest necklaces.
The Street Culture Chains Pack pops with premium suede upper and chained eyelets, atop the timeless rubber sole. The logo shines bright and metallic tips ice the laces. Colors come in metallic hues – gold, silver, rose gold and black ion for kids. For women, burgundy is added to the line-up with hooded dresses, oversized tees and dad hats to match the kicks.
Men?s styles keep it classic with gold, black and black-white that extends to track pants, tees, hoodie, crews and jackets. For maximum stuntin?, match the black-gold T7 sweat pants with the hoodie, crew or t-shirt. Suede caps and backpacks make it a head-to-toe look.
Look for the PUMA Suede Street Culture Chains Pack to release on PUMA.com and leading sneaker retailers June 28th.
