March 17th will forever be known as the day that the adidas NMD went public public. On that day, adidas released an endless amount of colorways and versions of the hottest sneaker on the street, the adidas NMD. Although there were NMD releases before this day, this was the first time that a lot of pairs were made available all over the world. While many people were able to get a pair, there were also many who struck out (such as myself). Does that mean that adidas only had a limited stock? Nope. As a matter of fact, it is being reported that adidas was able to sell more than 400,000 pairs on launch day!
CEO of adidas-Group, Herbert Hainer provided this information while going over the adidas’ recent success during its first quarter of 2016 earnings report. Hainer also went on to say:
“On the one hand, it is of course the unique look and feel as NMD is technically a running shoe realized as a lifestyle sneaker. Its midsole is elevated with adidas Boost technology, while the upper utilizes the integrity of adidas Primeknit. This offers highest comfort, combined with cutting-edge design. On the other hand, the success of NMD also goes back to a number of special activations, including launch events and campaigns that took place in key cities around the world.”
Did you hop on the adidas NMD hyper train? Do you see it dying out any time soon? Are you a fan of the model? Let us know what you think in the comments below.
via: SC
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