To celebrate World Oceans Day, adidas and Parley for the Oceans have announced the release of a limited number of the iconic running shoe, adidas x Parley.
The shoe upper is made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, and includes illegal deep-sea gillnets retrieved by Parley for the Oceans? partner organization Sea Shepherd. The shoe was created with adidas? most innovative production method: adidas Tailored Fiber Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
As of June 8, World Oceans Day, people can enter to win a pair through an Instagram contest. People are asked to create a video that shows how they pledge to avoid single-use plastic items and support Parley?s Ocean Plastic Program. The competition closes on July 31, 2016. The full rules and list of participating countries is disclosed on adidas and Parley?s social channels.
?This adidas x Parley running shoe is already iconic,? said Eric Liedtke, adidas Group executive board member responsible for Global Brands. ?It?s a shoe for game changers. We can?t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.?
Adidas and Parley for the Oceans have worked over the last year to turn ocean plastic into technical yarn fiber that can be used for performance products. This shoe is the first in a series of products that adidas can now produce using Parley Ocean Plastic.
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