


Damian Lillard’s third signature shoe with adidas released this morning. To help tip off the debut of the shoe, adidas debuts a new film titled ‘ALL RISE’ that stays true to Damian Lillard’s journey from Oakland to the NBA and also illustrates his message of lifting communities through hard work and creativity.
“If you feel like you’re down right now, rise up. Even if you’ve made it to a certain level, rise higher,” Dame said. “I can relate to a lot of people because of my journey, and I can inspire that change and help others rise up. I want to encourage others to do the same thing, wherever you are, and find ways to make a difference.”
Dame D.O.L.L.A.’s (Damian Lillard’s rapper name) song “Hero” reinforces the ‘ALL RISE’ message. It is co-written and produced by fellow Bay Area native Raphael Saadiq. The film also co-stars two creators in hoops training, Devin Williams and Paul Fabritz
The adidas Dame 3 Rip City launched today for the retail price of $115 at adidas.
If you happen to be in the area, fans in Portland can check out an exclusive Dame 3 themed pop-up experience tomorrow (Friday 1/20) from 3-10pm at 1307 NW Overton St., Portland, OR 97209. The shop includes opportunities to test out the adidas Dame 3, purchase limited pairs, hear music from local Portland artists including an exclusive show from Aminé.
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