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Available Now: adidas Y-3 Ayero Triple Black
By SoleInsider
The adidas Y-3 Ayero is a new model said to be a part of the brand’s Fall 2017 footwear collection. One of the first colorways of the low top Y-3 model has it covered in Black from top to bottom. Out now, let’s get a closer look.
The adidas Y-3 Ayero is a model inspired by the ZX 800. The low top model comes dressed in a mesh and neoprene upper, with added features such as the nubuck panels on the toe and heel strap which happens to come with tonal Y-3 branding. Below you will find a segmented forefoot midsole to help give the shoe a bit more of a Y-3 vibe. Like what you see? Look for the adidas Y-3 Ayero Triple Black at select retailers for the MSRP of $350.
adidas recently unveiled the adidas EQT Cushion ADV, the latest chapter of the adidas EQT story. Set to be a part of the brand’s Fall/Winter 2017 lineup, let’s get a closer look at the three colorways set to be regional exclusives.
The adidas EQT Cushion ADV is a bit of a hybrid model inspired by the original EQT Cushion 91. The modernized version of the classic model opts for a bold motif be upping the aesthetics of the original design. It features a premium knit upper with nubuck quarter panels structured with welded suede on the toe. Other features include the TPU eyestay, a heel cap, and a nubuck heel patch. The shoe also comes with signature EQT molded details showing the Three Stripes mark and reflective yarn. Below you will find an EVA outsole and dual-density tooling paired up with the signature EQT molded Three Stripes mark.
The three inaugural colorways of the model will be regional exclusives; one for North America (Sub Green); Europe (Blue); and for Asia (Scarlet). Look for the adidas Originals EQT Cushion ADV to release on August 12th at select retailers for retail price of $160.
Rocking a look ideal for the Fall season, both models utilize Chalk and Olive hues on their color scheme. The adidas NMD R1 comes dressed in a Chalk White upper with Olive accents while also being equipped with 3M Reflective detailing on the Three Stripes and tongue. Whereas the adidas EQT ADV Support features an Olive upper atop a Chalk White rubber sole. Both use the same colors, but in a very different way. Retail price for both is $130. Look for them to release on August 3rd exclusively at Champs Sports.
KoF Field Trip: My Experience At The 2017 adidas Basketball LVL3 Event In Las Vegas
By SoleInsider
Last week we had the privilege of flying out to Las Vegas to attend the 2nd annual adidas Basketball LVL3 event. So what’s LVL3? adidas defines it as “the ultimate playground for the basketball creator.” And that’s exactly what it felt like when you took a step into the magnificent space.
Located at The Chelsea Theater in the Cosmopolitan Hotel, adidas created a one-of-a-kind space that included a basketball court that allowed basketball players and fans alike the chance to lace up the new adidas hoops Crazy Explosive 17, practice their posterization skills at the 360-dunk cam, and improve their game through sessions with top skills trainers. There was also a MakerLab area where you were able to create a personalized t-shirt with your own name and number on it. A few stars were also in attendance as we saw special appearances from a few NBA guys that included James Harden, Damian Lillard, Derrick Rose, Andrew Wiggins, Jamal Murray, Marcus Smart, Thon Maker, Brandon Ingram, Kelly Oubre Jr, and Jaylen Brown.
Day 1
When I landed in Vegas I was picked up at the airport and taken to the Cosmopolitan Hotel where I checked in and took the elevator up to my room on the 41st floor. When I opened the door I was greeted to a few surprises on my bed which included some adidas athletic apparel, a “Here To Create” Kit (more on that later), and the adidas Harden LS “Sweet Life” which so just happened to release that very same day. There was no time to waste as an hour after I arrived I headed downstairs to the Chelsea Theater where all of the media invitees were greeted with our own pair of the adidas Crazy Explosive 2017 to weartest. Everyone laced up the sneakers and we went on to run a few basketball drills with the direction of an instructor and then played a few pick-up games. Day 1 concluded with a pool party at The Wynn.
Day 2
On day 2 of LVL3 we had the opportunity to interview Alex Zerzan, Global Product Manager for adidas Basketball. Alex has been with adidas since 2007 and is one of the masterminds behind designing shoes like the Dame 3, Crazy Explosive, and now the Crazy Explosive 2017. We asked Alex a few questions regarding the design of the Crazy Explosive 2017, as well as what we can expect to see in the near future.
Kicks On Fire: How much input did you have in the design of the shoe?
Alex Zerzan, Global Product Manager for adidas Basketball:Well you know when we go out and set to create a shoe like the Crazy Explosive 2017 it really starts 18 months out, talking with kids, talking with consumers, with basketball players, boys and girls to get the insight on what they want to see in their shoe and in their footwear. That’s really the driving force behind what the shoe starts to look like and how it starts to take place, it’s always consumer-driven. We need to know what we can improve on from last year’s model and how we can make it better. When you look at that process it’s really a team process from marketing, design, and development, 18 months back really working together to figure out how we can make last year’s version even better.
KOF: So when the Crazy Explosive released last year, you had already started working/designing on the Crazy Explosive 2017?
AZ: Umm…yeah, yeah, yeah. You’re in the early concepts of it yeah definitely. You’re already starting to think about it and figure out how you can make it better, how you can up the ante, how you can improve on it. As adidas Basketball and marketing, and design, and development our goal is to make the best product for the athletes that’s gonna allow that athlete to go out and perform to the highest level of their ability.
KOF: So it’s been 18 months of hard work like you said, how does it feel for the shoe to finally hit shelves today?
AZ: Man, it’s great! It’s awesome. You look at this event (LVL3) it’s such a great event. Last night I was at the game with Zion (Williamson) and just seeing people and kids wear the shoe on-court to go out there and compete at such an important event where they’re really playing for their next opportunity, their next scholarship, whatever it may be. It was pretty surreal, it was a cool experience.
KOF: The Crazy Explosive 2017 uses a new Forged Primeknit upper, can you talk a little more about that?
AZ: Yeah. So last year we had Primeknit. Primeknit is some of the best technology that adidas has, the kids love it. But really what we wanted to do is we wanted to figure out how to make it better. And talking with kids, kids always wanna be faster and lighter on-court. It’s gonna allow them to run faster and jump higher. Forged Primeknit allows us to take away some of the materials and some of the backers that you don’t necessarily see on the shoe. On the first version that gave the support needed, we can achieve that type of structure and stability with Forged Primeknit while taking away those materials. So essentially, Forged Primeknit allows us to make the shoe lighter, more breathable, but just as strong.
KOF: So you added the new elastic sock-like ankle onto this year’s version, what was the reason behind that?
AZ: Some of the feedback that we got last year was that maybe the shoe felt like a big man shoe and we wanted to make sure that this shoe was a shoe for everybody. The sock allows the fit to be more tailored, it’s more comfortable. Talking with those athletes, with those kids, with those consumers: comfort, style, and traction were the three main things that they always brought up. And so the collar allows it to be more tailored, be more comfortable, and it makes it look much sleeker. It’s something that you can put it on a guard, you can put it on a big, you can even wear it casually, and it’s gonna fit with today’s style of game on-court and with today’s style in streetwear.
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KOF: Final question before we let you go Alex, the Vegas colorway that released today (and sold out in minutes on adidas.com) features a multicolored Primeknit upper and a graphic outsole, is that a preview of what we can expect to see in the near future?
AZ: Yeah, I would say that shoe and what you see there is just the tip of the iceberg as far as what you’re gonna see guys lacing up on-court for special moments, for special events, during big games. You’ll have to wait and see what we got, but we have some fire coming.
After getting the opportunity to chat with Alex, up next was an interview with Oakland/Portland’s own Damian Lillard aka Dame D.O.L.L.A. Fresh off his Summer Basketball Camp in Oregon, Dame took some time out of his day to let us know what his relationship with adidas has been like so far, among other things.
Image via: Casey Holdahl
Kicks On Fire: You’ve been with adidas a few years now, what’s your relationship like with the brand and how do you like it?
Damian Lillard: I got a great relationship with the brand. Everything that we do I’m involved in and everything is genuine, everything that’s being pushed is genuine. It’s my story, it’s a story that I wanna tell and that’s the best way to go when I can be fully invested in something because it’s directly related to me, it’s something that I want to be put out there. So it’s been a great relationship so far.
KOF: What are some of your favorite sneakers to wear off the court?
DL: When I’m not playing, the shoes you got on I like all the Boost ( I was wearing Ultra Boosts), Stan Smiths, Yeezys, I wear my shoes off the court, shell toes, Tubulars, I mean all them comfortable walk-around shoes.
KOF: You’re on the verge of releasing your 4th signature shoe with adidas, what does it mean for you to have four shoes under your belt?
DL: I mean it’s kinda crazy to think about it. I was just saying how you think about all the athletes that got 1s, 2s, 3s, 4s, 5s, all the way up to 15 shoes and I’m already at 4. It seems like the 1s just came out so the fact that I’ve been able to continue to be a signature athlete and have a shoe coming out each year has been an honor for me.
The final interview of the day was with with Andrew Wiggins of the Minnesota Timberwolves, one of the rising stars of the NBA and the muse of the adidas Crazy Explosive 2017.
Kicks On Fire: You wore the Crazy Explosive last season, how does the Crazy Explosive 2017 compare?
Andrew Wiggins: It’s similar. Every year you know, the Crazy Explosive gets better and this one is more comfortable, the traction is better, even the Boost technology is better.
KOF: What would it mean for you to get your own signature shoe somewhere down the line?
AW: It would mean everything. Growing up that’s all you think of, being in the NBA and getting your own signature shoe. It would be a dream come true.
To cap off day two there were a couple of fun basketball activities (that you probably saw on our IG story) highlighted by the Dunk Contest. Watching the dunk contest and these “kids” in person you would never even imagine that they were still in high school. Their athletic ability was OFF the charts.
Day 3
Since my flight was in the afternoon on Friday there wasn’t too much left to do but we did hit up the MakerLab where we created our own personalized shirts with our name and number on the back. We also finally opened up our “Here To Create” kits which encouraged us to express our individuality by drawing a message or some kind of object. It’s safe to say that I failed miserably as my mind was drawing blanks and I have very little artistic talent haha.. At least I tried though, right?
Unfortunately Derrick Rose and James Harden didn’t arrive to the event until after I had already left so I didn’t get the opportunity to interview them. Hopefully next year I will though.
Overall it was a great experience that I’ll never forget being that it was my very first adidas event and the first time I actually traveled to another state for an event. Big thank you to adidas Basketball and all of their staff who made this a memorable experience for me. I’m already looking forward to hitting up LVL3 next year!
A Sneak Peak At The adidas By kolor Creative Deconstruction Collection
By SoleInsider
Above you will find a preview of the adidas By kolor Creative Deconstruction Collection. Said to be a part of the brand’s Spring/Summer 2018 collection, this new line includes unique apparel, footwear, and accessories designed for rugged sport performance.
Recurring themes utilized in the collection include bright neon details, uneven topstitching, and asymmetrical elements.
kolor designer Mr. Junichi Abe uses adidas Boost, Climalite, and Primeknit Wool to design and create the men’s training and running collection that’s bound to stand out from the crowd.
Look for the adidas By kolor Creative Deconstruction Collection to release on February 2018. Apparel will be priced between $50 and $385, while footwear and accessories range from $150 to $240.
The adidas Pure Boost arrived in a trace khaki theme for its next colorway this summer. A perfect pair for everyday wear, the low-top features a woven upper that is colored in mixed hues of trace khaki and clear brown. The shoe is detailed with a three stripe motif across the sides and a perforated TPU is located on the heel. A white boost midsole and gum outsole completes the two-tone look altogether.
Retailing for a price tag of $140, look for the adidas Pure Boost Core Black at select adidas stores and online today. Be sure to click and bookmark our Air Jordan 5 GS Deadly Pink hub page now for the shoe?s latest release info and up-to-the-minute updates and images. Always keep it locked to KicksOnFire for the latest in sneaker news.
Look Out For The adidas Tubular Doom Soc Primeknit White Black
By SoleInsider
Thanks to the Y-3 DNA, the adidas Tubular Doom is considered as one of the most fashionable and futuristic versions of the Tubular sneaker. The silhouette comes with a completely new, elastic sock design, a high-quality Primeknit-Upper and classic Rope-Laces for its latest update this summer. Overlays of pig-suede and wide, elastic bands in the forefoot, and a tubular sole designed with vertical grooves completes its stylish look altogether.
Look for the adidas Tubular Doom Soc Primeknit White Black at select adidas stores and online today. Be sure to click and bookmark our Air Jordan 5 GS Deadly Pink hub page now for the shoe?s latest release info and up-to-the-minute updates and images. Always keep it locked to KicksOnFire for the latest in sneaker news.
Releasing later on this week, here’s a first look at two colorways of the Alexander Wang x adidas AW Hike Lo. This time around the collaboration between the two is centered around footwear for the outdoors.
The Alexander Wang x adidas AW Hike Lo pays homage to ?90s New York City raving and cycling. Best part about them? They come with Boost cushioning on the sole unit. Second best part about? They’re definitely head-turners, I mean look at the neon vibes on the uppers. Constructed out of suede, leather and neoprene, look for both pairs of the Alexander Wang x adidas AW Hike Lo to drop on August 5th.
adidas Is Releasing Two New Womens Colorways Of The ClimaCool 02/17
By SoleInsider
After debuting the adidas ClimaCool 02/17 earlier this month in the OG-inspired white colorway, adidas will be giving us more colorways next month as we give you an official look at two women’s exclusive colorways.
The all-new silhouette from the three stripes features a ClimaCool mesh across the upper, with molded TPU supports on the heel and toe bumper and a perforated sock-fit liner for pure breathability. All of this then sits atop a lightweight AdiPrene midsole for comfort. The two color options include Red Night and Core Black with contrasting white sole units down below.
Look for both of these women’s colorways of the adidas ClimaCool 02/17 to release on August 10th for $100 each.
Release Date: adidas Skateboarding x Bonethrower Footwear And Apparel Capsule
By SoleInsider
adidas Skateboarding recently revealed their highly anticipated capsule collection by renowned artist David M. Cook aka Bonethrower.
Known for his unique style and take on mysticism and memento mori, the adidas Skateboarding x Bonethrower collaboration channels Bonethrower?s immersive background in psychedelic art, skateboarding, and DIY culture for this limited edition footwear and apparel collection. Working in partnership with the Better Cotton Initiative, a selection from the collection was ethically sourced to help improve cotton production worldwide.
“The inspiration behind this collaboration was to try and best combine the world of adidas skateboarding with the one I created with YOD,” Bonethrower says about the idea to mesh his fictional world with real world skateboarding. “The wizards and warriors of YOD are from a world where everyday is a battle for survival and it’s a struggle to get to the end of the day to grab a cold one at the bar with your friends.”
Utilizing Bonethrower?s unmistakable aesthetic of bright, bold colors and graphic lines, the limited edition adidas Skateboarding x Bonethrower collection leads with a customized adidas Matchcourt shoe, track jacket, snapback hat, t-shirt and longsleeve tee. Bonethrower?s fine-lined iconography reads like modern hieroglyphics, marking new territory, while creating a synergy between Latin folk art and Los Angeles? modern visual swell. Through depth and simplicity, a new street language is created, with adidas? silhouettes providing the heritage to tell new stories.
Take a look at everything above and know that the limited edition adidas Skateboarding x Bonethrower collection will be available at specialty adidas retailers in the U.S. and the adidas Skateboarding website beginning August 5.
In support of the collaboration, adidas released a new video. As the ink dries and night falls, watch Jack Fardell, Daewon Song, Nora Vasconcellos, and Pete Eldridge cross over to the land of YOD, while Bonethrower’s world pushes its way through the cracks of reality.
adidas Originals Extends Their EQT Essentialism Concert Series To Four New Cities
By SoleInsider
Following the Portland debut with DJ and producer Kaytranada, adidas Originals has unveiled four additional dates to their adidas EQT Essentialism Free Concert Series. These events celebrate the origin of the EQT franchise.
These concerts are headlined by artists such as multiple Grammy-nominated BJ the Chicago Kid, Raury, Danny Brown and Isaiah Rashad just to name a few.
The four additional dates added to the tour include stops at Miami, Atlanta, Detroit, and Chicago.
For the entire month of August, adidas Originals goes back to the basics, standing by the EQT philosophy ? everything that is essential, nothing that is not. Dialing each performance back to its raw essence, this free and immersive concert series is reminiscent of 90?s minimalism, Berlin circuit parties and Underground culture. Inspired by the groundbreaking movements in music that came from each chosen city, the ?Essentialism? concerts capture and celebrate what makes each destination unique.
Taking over a mix of traditional and unconventional venues for music?not unlike the warehouse parties of the 90s?the ?Essentialism? series applies the same pared-down approach of the EQT line to the carefully curated live performances. Sharing its storied history, each space will feature EQT displays offering an interactive overview into the line?s heritage and its continued influence on streetwear. All featured hip-hop and electronic acts will perform stripped down sets personifying essentialism through music while strengthening and supporting the creative community at each select city.
Below you will find dates, cities and artists scheduled to perform.
August 5th, Miami: Isaiah Rashad, Craze, DJ Amtrac
August 12th, Atlanta: Raury, Abra, Pheels
August 19th, Detroit: Danny Brown, Angel Haze, Jay Daniel
August 25th, Chicago: BJ the Chicago Kid, Joey Purp, Kami
Look For The adidas Ultra Boost Laceless Mid Triple White
By SoleInsider
The adidas Ultra Boost Laceless Mid or Uncaged Laceless is a new silhouette releasing this summer from the three stripes, and while it?s similar to the Ultra Boost Uncaged, there are just slight differences. Built with a white primeknit upper, there?s a ribbed texture located on the midfoot that highlights the design. A sock-like collar and matching Boost midsole and outsole completes the pristine look altogether.
The adidas Ultra Boost Uncaged Laceless Mid Triple White is releasing at select adidas stores overseas and online on August 1. Be sure to click and bookmark our Air Jordan 5 GS Deadly Pink hub page now for the shoe?s latest release info and up-to-the-minute updates and images. Always keep it locked to KicksOnFire for the latest in sneaker news.
The adidas Y-3 Noci Low Core Black Silver Is Now Available
By SoleInsider
Monotone takes over the adidas Y-3 Noci Low this summer, and it takes its cues from its predecessor, the Noci 003, which was originally designed for the rugged space hiker. This low-top runner features a sock-like neoprene upper, matching synthetic overlays, unique interwoven lacing and a chunky Silver midsole to add a bit of contrast. Other details include Y-3 branding on the tongue and heel counter, and a matching black rubber outsole to complete the look.
Retailing for a price tag of $390, look for the adidas Y-3 Noci Low Core Black Silver at select adidas stores and online today. Be sure to click and bookmark our Air Jordan 5 GS Deadly Pink hub page now for the shoe?s latest release info and up-to-the-minute updates and images. Always keep it locked to KicksOnFire for the latest in sneaker news.
Previously seen in a simple black & white colorway, we now bring you official images along with a release date for the adidas EQT Cushion ADV in a sleek Triple Black offering.
The adidas EQT Cushion ADV features mesh on the majority of the upper which has been hit with a subtle glitch camo print. Suede detailing is then present on the heel/mudguard for that lifestyle appeal while a black midsole and outsole complete the Triple Black theme.
At the moment the adidas EQT Cushion ADV in Triple Black is expected to release on Friday, November 24th for a retail price of $140. Stay tuned to Kicks On Fire for updates.
Our First Look At The adidas Iniki Runner Boost Goldenrod
By SoleInsider
Scheduled to release sometime this Summer season, today we get our first look at the adidas Iniki Runner Boost Goldenrod. This bold version of the Boost model comes with a rich Yellow upper constructed out of the traditional mesh and suede build. The tonal look is then broken up with the help of the Black hits noted on the Three Stripes and heel tab. Other features on the shoe include the White Boost midsole, Black rubber outsole, Yellow laces and Trefoil branding on the tongue and heel tab. Is this one of the best colorways of the model yet? Priced at $120, stay tuned for a release date.
