
We all know that adidas has been making major strides over the last few years and has been soaring in popularity thanks in big part to Kanye West and their invention of Boost technology. So how much of a leap have they made? Well we can now say that they have officially “jumped over the Jumpman.”
According to NDP Group?s Matt Powell, adidas has overtaken Jordan Brand as the #2 sneaker brand in the United States for sports footwear.
Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.
— Matt Powell (@NPDMattPowell) September 18, 2017
Adidas sport footwear sales grew more than half for themonth and share grew by nearly half, to 13 percent.
— Matt Powell (@NPDMattPowell) September 18, 2017
Aug. Athletic FW Top-Sellers ($ order): TANJUN, AIR HUARACHE, Chuck Taylor LOW, Nike REVOLUTION 3, TUBULAR SHADOW, J XIII, SUPERSTAR…
— Matt Powell (@NPDMattPowell) September 18, 2017
Are you surprised by this news or could you see it coming?
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