adidas has just unveiled the its latest addition to the PureBOOST franchise with the introduction of the new PureBOOST DPR.
This new version of the PureBOOST features the latest application of adidas? industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets. When developing the PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.
?All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,? said Stephan Schneider, product manager at adidas Global Running. ?We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.?
Key features of the PureBOOST DPR include a one-piece engineered circular knit upper, heel fit counter system, wider forefoot, stretchweb outsole, and of course BOOST technology.
The adidas PureBOOST DPR will release on May 18th for $150 with the LTD version retailing for $170 on adidas.com and select adidas retailers.
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