Last week adidas launched their pop-up shop for one day only in New York City that focused on sustainable fashion. Linked to the brand?s larger Choose to Give Back initiative which was unveiled earlier this year, the pop-up opened on December 11th and included a range of one-of-a-kind, vintage and upcycled collections from some of the leading voices in sustainable fashion, including Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella, and Tyranny & Mutation.
As part of adidas? ongoing mission to help End Plastic Waste, and in an effort to motivate consumers to properly dispose of clothing and other goods they no longer need this holiday season, all pieces on display at the pop-up shop were be available for purchase not in dollars, but for weight in worn goods.
The one-of-a-kind experience for sustainable fashion gave guests an opportunity to walk through the pop-up shop and engage with a range of creators from Basketcase Gallery; who did live screen-printing during the event to Eva Joan Repair who did on-site repairs and customizations for consumers during the day-only pop-up shop.
To purchase an item, consumers had to clean up their closet and trade in the associated weight in used clothing, shoes or gear for points. For each half pound of textile waste turned in, guests were credited with one point, which they can then put towards pieces from the various collections.
?Sustainability is instrumental in how we produce our pieces, so we are thrilled to be developing a bespoke collection made entirely of upcycled product from a brand that shares in our values,? shared Theophilio designer and 2021 CFDA emerging designer winner Edvin Thompson.
In YEEZY news, the adidas Yeezy Boost 350 V2 MX Rock will now be releasing on the 22nd.
