adidas has just introduced the all-new adidas 4DFWD which they are calling their “most advanced running shoe.” Designed to move runners in one direction only: forward ? the shoe?s industry – first bowtie – shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non – stop smooth forward transition.
To make the impossible quest of creating the most technologically advanced running shoe yet a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. Harnessing the power of 4D, adidas collaborated with its global innovation partner ? Carbon?s Digital Light Synthesis ? to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
The all-new adidas 4DFWD features:
– CONTINENTAL
OUTSOLE INTRODUCED ? A new Continental
outsole provides extra grip for a confident run in any weather condition.
– ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER ? An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where
runners need it most.
– UNRIVALLED COMFORT? The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations
(the 4D Run 1.0).
The adidas 4DFWD launches in a number of colorways including a Carbon Cloud White, and Impact Orange iteration for men, and Grey Five, and Cloud White colorway for women. The shoe, available via adidas running is priced at $200 and will release on September 1, 2022, with Early Access for members of the adidas Creators Club beginning on August 22.
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images: adidas