After a debut in early 2013 and a prolonged episode of explosive growth in 2015/2016, adidas Boost cushioning is widely regarded as the go-to option for comfortable running/casual shoes. In fact, it has converted some Nike loyalists to the Ultra Boost and NMD models, a shift that has reflected in adidas’ upward trend and a 24-month period of stagnation on Nike’s end. The most recent Q1 numbers prove that as well; adidas U.S. athlete footwear sales grew 85% in Q1 2017, whereas Nike dropped in the single digits, and it’s precisely the running/training categories where the German brand is excelling.
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