Foot Locker and Jordan Brand have just announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard. The spot, titled “Bold Like Kawhi” comedically highlights Leonard?s unexpected day in his new Air Jordan I High OG Gatorade.
The NBA superstar, who is known for his calm and quiet demeanor, embarks on a day full of different adventures that include doing karate, driving a low-rider, hitting a recording studio with Nipsey Hussle, and partying at a nightclub with Les Twins, all while documenting his day on social media. When asked by a reporter about his day, Leonard says with a sly grin, “I was hacked.”
?I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don?t get to see every day,? said Leonard. ?Being part of a holiday campaign that pays homage to the original ?Be Like Mike? Gatorade ad is really special.?
The campaign is meant to highlight the Air Jordan 1 High Gatorade Collection that will release on December 26th in four different colorways. Click and bookmark our Air Jordan 1 Retro High OG Gatorade Pack hub page now for all imagery, the latest information and full release details.
Look for the spot to make its broadcast debut on ESPN during the NBA Christmas Day games on Dec. 25. Watch the video above and let us know your thoughts.
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