Breaking news! adidas Basketball just revealed Donovan Mitchell’s first signature sneaker, the adidas D.O.N. Issue #1. Most of us know Mitchell would eventually get his own signature sneaker, but we didn’t expect to to arrive this fast. Nonetheless, it’s here so let’s take a look!
Appropriately titled to embody Mitchell?s Determination Over Negativity, the shoe?s name also pulls inspiration from classic comic books displaying issue numbers on the front cover as a testament to Mitchell?s nickname, ?Spida?.
To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family.
Rory Ashmeade (9th Grade), is a freshman in high school with interests in sports, writing, music, and an intention of inspiring others. She admires Donovan because of his overall work ethic, humility and talent on the basketball court.
Blaise New (8th Grade) is currently a student at Donovan?s alma matter and has known Donovan since he was in 2nd grade. He comes from a family of athletes (his older brother played basketball with Donovan at GCDS) and plays basketball and lacrosse himself, all while being an academic honors student.
Together, the two students met with Mitchell and his family in New York City so they could witness the moment where Mitchell saw the final version of his signature sneaker for the very first time, interview him about the experience, and tell their story:
?My message with this shoe is that it?s for kids not only your age, but younger than you guys, older than you guys, just [for those who] believe that they can do anything,? Mitchell said. ?You don?t have to be the number one recruit, you don?t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.? You can read the full interview here.
The adidas D.O.N. Issue #1 will release early in 2019 at select adidas Basketball retailers and adidas.com. Stay tuned as more info begins to surface.
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