Last week, we got a glimpse into adidas’ vision of the future with their Tubular line. But one thing that we glossed over at the time was the number of people were wearing the NMD. And not just the limited colorways that have dropped either; influencers, adidas PR, cool people and myself were all wearing different kinds of NMD, including the City Sock. I almost felt bad I was wearing a pair that actually released. If that was any indication of where adidas is headed, the future might be Tubular, but the NMD is the revolution.
Starting tomorrow, adidas Originals goes public public with the NMD. After several months of hype and limited drops, the adidas NMD drops to the mainstream with a variety of colorways and styles at all the major retailers in both general and limited (that’s code for “it won’t be rare, but maybe don’t wait”) quantities. If you’ve been wondering what the fuss about NMD is all about, you’re going to soon get your chance to find out. As somebody who once boarded the adidas Pure Boost train and didn’t think it could get any better, March 17 is going to be an interesting day.
Aggressively priced between $95 and $170 in men’s, women’s and kids sizes, the three stripes is looking to target a wide audience, going from the impulse buy territory all the way up to those looking to follow in the footsteps of the more limited drops. Keeping with the theme of the urban nomad (get it?), the colorways are made for the casual city dwellers who want the pinnacle of comfort and modern style but don’t want to look like an Easter egg (not that’s there’s anything wrong with multicolor). Don’t live in the city? That’s fine too because the NMD appeals to all types with their muted color palettes. No disrespect to Kanye and what he’s doing, but I’m cool living in a future that moves in the Mass Effect/NMD direction and less the dystopian Fallout nightmares of his Yeezy fashion collections.
Here’s what to expect from the NMD proper. We’ll talk about the Chukka in a future post once I actually see them in person and the City Sock once they get closer to launch.
The Impulse Buy ($120)



Me when I saw this colorway…
Spotted: Just something as simple as a white heel tab makes it look new and fresh, right? pic.twitter.com/9aEwZqIalD
— KicksOnFire.com (@kicksonfire) March 11, 2016




The “Graphics And Suede Is Worth $10 More” Tier ($130)






For The Cool Kids ($170)


Starting Them Young ($95)



If everything breaks right, adidas could be looking at their modern day Stan Smith or Superstar. And considering how much money those two pairs makes for adidas now decades later, the NMD could be that “next” thing. And even if isn’t, you’re stuck with a very comfortable pair of kicks for a good price. Not a bad deal in the long run, really…
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