You ready this NBA All-Star weekend? As the NBA preps for the weekend of festivities, adidas Basketball has also unveiled their 2023 Collection: Chapter 02, the category?s second installment of premium offerings, nestled firmly in its Remember the Why ethos.
An exhibition in bold simplicity and intentional design, the collection of shoes, hoodies, tops, shorts and bottoms celebrates the Three Stripes? revolutionary spirit, stripping away the excess to reveal a refreshing new palette and versatile assortment crafted for the modern athlete. Effortless form and function are the guiding principles of The 2023 Collection: Chapter 02 design language, reflecting the need to quell the noise and return to adidas Basketball?s foundations, its Why and even its Where.
The adidas Basketball 2023 Collection: Chapter 02 reimagines their legacy basketball silhouettes as it includes brand new renditions of the adidas Forum and adidas Rivalry. The retro basketball kicks are given new energy that aims to capture the essence of adidas Basketball from past to present.
?You never forget the first time you pick up a basketball,? says Eric Wise, adidas Basketball?s Global General Manager. ?That day connected me to the game forever. At adidas Basketball, we believe that possibilities are endless when you know your Why. We hope that this new era of adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place.?
The adidas Basketball 2023 Collection: Chapter 02 offers a new color refresh featuring Alumina, Black and Heather Gray, supplementing the Halo Green, Metal Grey, and Cloud White colors previously introduced in Chapter 01.
With prices ranging from $35-$110, look for the adidas Basketball 2023 Collection: Chapter 02 to debut during NBA All Star Weekend on February 17 via adidas Confirmed App and adidas.com.
In Nike news, the Nike WMNS Zoom Vomero 5 Photon Dust drops on February 22nd.