Sneaker News and Updates

The most up to date Air Jordan, Nike, Adidas sneaker news. Check back to this page daily for more sneaker news!

When it comes to Primeknit, anybody any adidas footwear can get it! Yup, even the adidas adilette. Today we get our first look at the adidas adilette Primeknit.

The adidas adilette Primeknit is simple a revamped version of the classic adidas slides that replaces the traditional molded band in favor of one constructed out of Primeknit. Coming in two different colorways, each comes with a striped two-toned Primeknit band paired up with a tonal Black or White footbed. The adidas adilette Primeknit is now arriving at select international retailers and can be expected to arrive stateside in the near future. Are you looking to cop?

images: Livestock

The post A First Look At The adidas adilette Primeknit appeared first on KicksOnFire.com.

adidas has just unveiled the its latest addition to the PureBOOST franchise with the introduction of the new PureBOOST DPR.

This new version of the PureBOOST features the latest application of adidas? industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets. When developing the PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

?All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,? said Stephan Schneider, product manager at adidas Global Running. ?We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.?

Key features of the PureBOOST DPR include a one-piece engineered circular knit upper, heel fit counter system, wider forefoot, stretchweb outsole, and of course BOOST technology. 

The adidas PureBOOST DPR will release on May 18th for $150 with the LTD version retailing for $170 on adidas.com and select adidas retailers.

The post adidas Unveils The PureBOOST DPR appeared first on KicksOnFire.com.

adidas has just unveiled the its latest addition to the PureBOOST franchise with the introduction of the new PureBOOST DPR.

This new version of the PureBOOST features the latest application of adidas? industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets. When developing the PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

?All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,? said Stephan Schneider, product manager at adidas Global Running. ?We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.?

Key features of the PureBOOST DPR include a one-piece engineered circular knit upper, heel fit counter system, wider forefoot, stretchweb outsole, and of course BOOST technology. 

The adidas PureBOOST DPR will release on May 18th for $150 with the LTD version retailing for $170 on adidas.com and select adidas retailers.

The post adidas Unveils The PureBOOST DTR appeared first on KicksOnFire.com.

Rick Owens and adidas link up once more to release another premium looking and premium priced collaborative shoe. Known as the Rick Owens x adidas Level Runner Boost, let’s get a closer look at the readily available model.

The Rick Owens x adidas Level Runner Boost comes dressed in a Black Bovine (Cowhide) premium leather upper. Even more premium leather can be found on the lining of the shoe. Additional details on the shoe include the angular EVA midsole which encloses the Boost tech on the shoe, Off-White laces, the rubber outsole, the Rick Owens logo on the outsole & sockliner and the extra padding on the ankle region. The fact that premium materials are used and it’s a collab with the renowned Rick Owens justifies the $900 price tag, right? Pick up a pair today from select retailers such as END.

images: END

The post A First Look At The Rick Owens x adidas Level Runner Boost appeared first on KicksOnFire.com.

After dropping exclusively at KITH this weekend, it appears that the adiZero Prime Boost LTD in its three impressive colorways will drop at adidas.com at a later date. We still don’t know exactly when that “later date” is yet, but official images of the navy and red colorway as well as the Trace Cargo and Burgundy have arrived on the adidas site, so you can expect to get these at a later date. Get a good look at the anticipated racing shoe built with Primeknit and Boost here, and stay tuned to Sneaker News for further release details.

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It looks like the Pharrell adidas Tennis Hu will also release stateside this Saturday, May 6th in 2 debut colorways referencing some of the three stripe’s most storied early tennis offerings. Pharrell made major strides with adidas Originals last summer by debuting the adidas NMD Human Race Collection, and this Summer 2017 he will take his eclectic and unmistakable eye for design further with what adidas is calling his first ever signature silhouette in the adidas Tennis Hu.

The Tennis Hu takes major design cues based on the adidas Stan Smith tennis model, but with a more breathable execution thanks to the technological advances found through the woven Primeknit material. The ever-flexible textile stretches with the foot and leaves plenty of ventilation possibilities perfect for the heat this summer season. An EVA midsole might skip out on Boost, but does get creative through a waffle structure. The debut White/Green colorway will immediately remind you of the Stan Smith but has a global twist based on the idea that Pharrell ‘plays for the human race’ both in the music and fashion worlds. What do you think of Pharrell’s latest footwear release? Check out more detailed shots below and grab your pair on Saturday, May 6th for $130 from select retailers and on adidas.com.

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Rick Owens and adidas are back at it with what promises to be the most expensive shoe ever utilizing Boost (yes, more expensive even than some of the most coveted Yeezys at retail) with this premium leather wrapped Rick Owens x adidas Level Runner Boost now available for an incredible $900 USD. So what exactly makes this model so expensive? For starters, the creation comes with the high fashion co-sign of Rick Owens’ name, good for those of you desperate to wear what A$AP Rocky would rap about outside of his VLONE crew. The unique design is definitely head-turning but still right in line with past creations from Rick and the three stripes. The avant-garde appearance features a bold angular midsole unit that hides Boost cushioning inside while luxurious Bovine leather contrasts the off-white laces and outsole in black. Grab your pair today from END for $900 USD.

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adidas just dropped a brand new colorway of their adidas Ultra Boost Uncaged. This time around the Boost model comes in a tonal Brown upper. Let’s take a closer look.

The adidas Ultra Boost Uncaged Clear Brown comes with a Primknit woven upper dones in shades of Brown. The same Brown hues take care of the lining, laces, ankle collar and heel counter. Adding contrast to the upper is the White Boost midsole and Black rubber outsole. A clean and simple look for the Spring and Summer season, you can now find the adidas Ultra Boost Uncaged Clear Brown at select retailers for $180. Are you feeling this new colorway of the Boost Uncaged?

images: RISE

The post The adidas Ultra Boost Uncaged Clear Brown Is Now Up For Grabs appeared first on KicksOnFire.com.

It takes a lot of organic “hype” for sneakerheads to adopt innovations as casual wear options. Nike succeeded big time with Air Max and Flyknit, the two innovations that drove revenue upwards and away from the competition. adidas, which never really had one of those “turning point” moments, currently owns the most popular innovation in sneakers. And whether you agree with it or not, BOOST is considered “innovation”, despite the majority of consumers using it for casual use. BOOST debuted back in 2013, but despite global marketing schemes, it didn’t become popular until sneakerheads grew to like the Ultra Boost and NMD, and right now adidas is experiencing a boom that Nike relished in before.

At this point, adidas can add a BOOST midsole onto any shoe and it will at the very least grab the attention of sneakerheads everywhere (ex: the Iniki Boost). adidas has proven to be less rigid with the confines of “innovation” as they’ve used the trendy cushion on shoes that are strictly for casual wear, and we’ve only seen the tip of the proverbial iceberg. Simply put, the gap between the two brands is closing fast.

The adidas Pure BOOST running shoe debuted earlier this year, and while it was marketed as a running shoe, it didn’t seem the perfect fit for the activity. For one, the shoes featured a strange fold-over tongue and really served no purpose. Thankfully, a revised version of the Pure Boost shoe is available with a conventional tongue, and this new DPR version features a 8mm heel-to-toe offset, bringing runners closer to the ground. Two colorways are set for a release on May 18th at a $150 pricepoint, with LTD versions set for $170 (not pictured).

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The latest adidas Consortium collaboration has been unveiled as Sneakerboy from Australia joins forces with Wish out of Atlanta. The collaboration will include new colorways of the Pure Boost 2017 and the Climacool 1.

Inspired by the world?s deadliest jellyfish, both models comes dressed in White with glow-in-the-dark accents when exposed to darkness. The Pure Boost features a full Primeknit upper with leather detailing and a full-length Boost midsole done in white. The Climacool 1 also comes constructed out of Primeknit on the upper along with leather accents, 360-degree cooling technology, a molded EVA midsole, and and ADIPRENE outsole for traction and stability.

Release date for the Sneakerboy x Wish x adidas Consortium Pack is scheduled for May 13th exclusively at Starboy and Wish followed by a global release on May 20th. The Pure Boost will retail for $160 and the Climacool 1 for $150.

via: Wish

The post The Sneakerboy x Wish x adidas Consortium Pack Is Inspired By The World’s Deadliest Jellyfish appeared first on KicksOnFire.com.

We all know adidas is winning, but when it comes to numbers, how much does “winning” equate to? The latest news reports that adidas sales has increased by 18.9% ($6.04 billion USD) in the first quarter of 2017. In return, this also means that the operating profit has also risen by 28.8% to $637.3 million USD.

It is also being reported that this was driven by increased sale in every part of the world, with the exception of Russia. The two countries with the biggest increases was North America (31%)and China (30%).

adidas? chief executive officer, Kasper Rorsted, also pointed out that that growth they’ve experienced was thanks in large part to ?consumer demand for our products was strong across the world.?

2016 was a record-breaking year for adidas. If they keep going down the same path this year, 2017 will also be a “new” record breaking year and could also very well be the first year that adidas profits break the $1 billion USD mark. Winning.

The post These Are The Five Top Shoes The Helped adidas Sales Experience Growth During First Quarter Of 2017 appeared first on KicksOnFire.com.

New flavors of the adidas NMD R1 Primeknit are releasing in about a week. What you see above is the adidas NMD R1 Primeknit Datamosh Pack said to be releasing exclusively at SNS. This two-pair pack is inspired by datamoshing which is defined as the process of manipulating the data of media files in order to achieve visual or auditory effects when the file is decoded. Both pairs achieve the inspired look by coming with a graphic Primeknit upper coming in either Footwear White/Vapour Steel-Collegiate Orange or Footwear White/Clear Aqua-Lab Green. Both pairs come with White laces and a White full-length Boost midsole. Being that the shoes will only be releasing at SNS retailers and online, we’re pretty certain this will not be an easy cop. Releasing on May12th for $180, who’s looking to score a pair?

The post The adidas NMD R1 Primeknit Datamosh Pack Releases Next Week appeared first on KicksOnFire.com.

Marcus Jordan and adidas have a surprisingly long history that just got a new chapter thanks to this playful Twitter banter a few hours ago. Marcus played college ball at the University of Central Florida and didn’t want to abide by UCF’s adidas sponsorship. All he wanted to do was hoop in his dad’s Air Jordan retros. That decision ended up costing UCF upwards of $3 million and their adidas sponsorship which was eventually paid for by Nike and His Airness. Earlier today, Marcus tweeted out that his dad flexed on him with a pair that he won’t go into detail describing which had one Twitter user playfully suggesting that maybe Mike finally gave in and threw on some Yeezys. The adidas Originals official account then tweeted out a grandpa emoji, only for Marcus to reply with something that can loosely be translated to ‘my dad’s the G.O.A.T. and stocks are rising’. It’s safe to say that Trophy Room won’t have an adidas account anytime soon.

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Sneakerboy has made a huge impact in the world of sneakers in their relatively short time outfitting Australia with the latest heat, and now they’ll collaborate with veterans Wish ATL through adidas Consortium’s ongoing world tour. The two global footwear connoisseurs have never teamed up before but now have the three stripes to thank for this coming jellyfish-inspired adidas Pure Boost and adidas ClimaCOOL each slated to release globally on May 20th, 2017.

Sneakerboy’s stores are all located on the Australian Coast and the shop took inspiration from the world’s deadliest jellyfish and its translucent glow in the dark qualities for a truly hypnotizing take on the Pure Boost and ClimaCool silhouettes. Each takes an updated Primeknit woven approach with lime green luminescence to reference a similar jellyfish breed showcased at the Georgia Aquarium down the road from Wish ATL. Both retail locations will have early dibs on their project, with a release via Sneakerboy.com and WishATL.com dropping the duo on May 13th.

Check out more detailed shots of the coming adidas Consortium collaboration with WISH ATL and Sneakerboy Australia below and head over to our Release Dates page for more coming offerings from the three stripes.

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It’s been a minute since we’ve seen the popular adidas NMD model in this form – the full Primeknit upper without any stripes at the midfoot. Well, Sneakernstuff is bringing forth two store-exclusive colorways dubbed the “Datamosh” Pack, which features a wild graphic on the upper that appears like distorted images on the screen. Both colorways of the adidas NMD “Datamosh” Pack release on May 12th exclusively at SNS retailers for $180 USD.

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