adidas Originals and Bad Bunny celebrate the beginning of their creative partnership today. Brought together through the shared values of innovation, creativity, and self-expression, the long-term partnership will see the German sportswear brand and the Puerto Rican artist work on a number of collaborative projects and product drops over the coming seasons. Driven by the musician?s eccentric personality, the collaborative endeavour kicks off with Bad Bunny?s playful take on the adidas Originals Forum Buckle Low silhouette dubbed ?The First Café?.
Already established as one of this generation?s most influential artists, Bad Bunny has made a name for himself as a fearless creative force who is not afraid to stand up for what he believes in. Forging his own path and never afraid to shun convention, the multi-disciplinary artist is at once a Grammy nominated musician, an entrepreneur, a social activist, and a fashion icon whose sense of style transcends boundaries. Marking the first time that adidas has collaborated with a Latin artist on a global scale, the two trailblazers have come together to build a landmark sneaker partnership.
?I have always loved sneakers since I was a kid. They were the essential detail of the style I wanted and the look I wanted to have depending on what I was going to do that day. I would go out with my friends and we would ask each other, what sneakers are you going to wear today? At the same time, we would talk about those sneakers we dreamt of having one day,? expressed Bad Bunny. ?It?s something that defines you and at the same time it brings people together. Ultimately, it?s what accompanies you and
adds style as you walk the path you choose to take. Today, it feels great to create my own design with people who I share the same sentiment. It feels amazing knowing that my next steps will be in my own sneakers.?
Giving back has shaped and characterized Bad Bunny?s career, with each of his projects being linked to a philanthropic act. Forming an integral part of the collaborative partnership, adidas and Bad Bunny are driven by a shared ethos of making a difference through community support. As such, the German Sportswear brand and Puerto Rican artist are committed to distributing shoes to low-income communities in need, throughout the life of the partnership.
For the first installment of the collaboration, Bad Bunny brings his inimitable lens to the iconic adidas Originals Forum Buckle Low sneaker. Dubbed ?The First Café?, Bad Bunny?s take on the classic court sneaker references the essential cup of coffee that starts the artist?s daily routine. The unique silhouette features a premium leather upper matched with suede overlays, as well as a distinctive buckle fastening, and is made-up in a coffee inspired ?off white / grey / white? colorway.
Launching on March 17th, ?The First Café? Forum Buckle Low sneaker is available exclusively on the Confirmed app in Europe and the US and will be available through a partnership with Uber Eats in Puerto Rico.
images: adidas
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