At the tender age of 25, Patrick Mahomes is already considered one of the best, if not the best in the game. Not only is he dominant on the gridiron, Mahomes also inspires athletes of all backgrounds and sports on and off the field to perform at their best. On the playing field, Mahomes operates as the pulse of the team while creating thrills for fans. Off the field, he aims to push himself in training to continue to make the impossible possible.
Overcoming trying times that would have made many other players fold, Mahomes somehow manages to not just overcome, but also excel. His unbreakable tenacity, leadership, and focus power the future. With all that being said, adidas is excited for the launch of the new Patrick e and the value of his time. As Patrick?s career evolved, he knows that time is the one thing you can?t get back and putting in time is what drives results ? both on and off the field. The launch of the new Patrick Mahomes brand identity is an homage to that wisdom, commitment and performance at critical moments ? a versatile suite of logos and graphics that each use the concept of time to evoke different facets of Patrick?s excellence.
?The gladiator mask in my logo represents the mindset of making an impact every single day. Whether it?s training in the gym, on-field practice or a game day ? that?s always my mentality,? said Patrick Mahomes on his new signature logo.
The logos provide a preview of what?s to come from Patrick Mahomes and adidas.
The Patrick Mahomes primary signature logo is designed to evoke the shape of a gladiator?s mask, drawing inspiration from the warrior mentality that drives competitors like Patrick to outlast, overcome and win in the heat of the battle. This logo will appear on Patrick?s signature footwear and apparel ? coming soon from adidas.
The Mahomes Heartbeat wordmark represents the thrill of the game and the united pulse of a team that never stops ticking, working in rhythm to emerge victorious as the time expires.
The Always 2PM secondary logo, representative of a clock, symbolizes Patrick?s ability to read and react in the moment, his mindset in the countdown to showtime, and his relentless ability to perform in the most critical moments.
2PM is the nickname that was given to him as ?Patrick Mahomes the Second.? When that nickname stuck, he began to incorporate the use of a clock and watch into his brand as he recognized his never-ending attention to time and the value of his time. As Patrick?s career evolved, he knows that time is the one thing you can?t get back and putting in time is what drives results ? both on and off the field. It?s not just a nickname, but also a way of life.