Johanna Schneider, a renowned apparel designer and the Senior Design Director for Nike Sportswear Women?s Apparel, has created her own colorway of the Nike Air VaporMax via NIKEiD.
?What I love about the Air VaporMax is that from a visual standpoint, it contains the purest form of two key Nike innovations: Nike Flyknit and Nike Air,? says Schneider. ?Both technologies are revealed in this shoe in an intuitive, simple and beautiful way.?
For the NIKE Air VaporMax by JFS, the designer selected a heathered black and grey knit to highlight Flyknit?s grainy texture. To contrast the neutrality of the upper, Schneider colored the VaporMax Air unit with what she calls a glass bottle green (it?s a hyper turquoise-green inspired by classic bottles), and another she considers the color of life (a warm, reddish hyper orange).
The diagonal color of Schneider?s Air bag design is applied individually at an angle at Nike?s Air Manufacturing Innovation facility. This color application initiated an entirely new dyeing process, created from techniques that started with the multicolor Air unit of the Air VaporMax Flyknit BETRUE.
Though these details have been thoughtfully selected and combined by Schneider, her color palette also guides additional personalization opportunities via the NIKEiD service. First, there?s the option to choose hyper turquoise, hyper orange or clear for the toe of the VaporMax Air unit (paired with black for the remainder of the bag). Second, there are mint foam, hyper orange and anthracite options for the heel piece, heel accent and tongue label. And third, lateral and medial swooshes are offered in two color options: glossy black and hyper orange.
The Nike Air VaporMax by JFS is now available exclusively to NikePlus members and is available starting September 7 on nike.com/nikeid.
The post Presenting The Nike Air VaporMax By Johanna Schneider appeared first on KicksOnFire.com.
