Jordan Brand recently opened their Jordan 8 Wellington store in Hong Kong, which instantly became Asia?s largest Jordan-only store. Said to offer a unique and creative approach to premium retail shopping, let’s take a closer look.
Jordan 8 Wellington provides several different members-only offerings that include things such as custom t-shorts and jerseys as well as a chance to pre-register to gain access to Jordan Brand product. They also have something called Jordan Flight Camp, which offers product education and training services. In addition there is also a wear-test area that allows visitors to try on selected sneakers against basketball drills and mover which are displayed on a digital wall.
Jordan 8 Wellington is also the first Asian Jordan store to adopt the brand?s new design concept, which originated at Chicago?s 32 South State Street store and which celebrates the legend of Michael Jordan through art installations and historical displays. Things such as the Jumpman centerpiece made by renowned artist Michael Lau connects the Jordan legacy to local culture. Additionally, you will also find a wall of sneakers consisting of the entire Air Jordan 1-30 Gold collection.
Interested in visiting the store? The Jordan Brand Wellington Hong Kong Store is located at 8 Wellington Street, Central, Hong Kong. Check out the images above and let us know what you think.
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