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Wait, What Get Ready For The Onemix Flyknit Air Max (And Yeezys)

The things you see on Twitter at two in the morning. Just watch both videos first and prepare to well, prepare to feel something…

What starts out as rather harmless hype videos for a Chinese brand called Onemix devolves into shock and horror for sneakerheads and anybody with knowledge of copyright laws. In the first video you see a struggling designer have a moment of epiphany and come up with the concept for a one-piece knitted running shoe that uses an air bubble for cushioning. The inspirational music that plays in the background will have your heart soaring as you cheer on the designer to finish his dream. Well, that until you see the shoe that he was dreaming about was a shoe that he’s seen before and was barely altered to fit his needs. And it’s not like the designer is some cobbler on the street; he has access to what appears to be modern machinery that conceivably could bring his Nike’s vision to life.

Onemix Alien Resurrection
Looks like nobody bothered to check if the Google translation actually made sense…

It’s the stuff that dreams – and lawsuits – are made of, really. If a pair of Nike Air Max Flyknits with a slightly different logo weren’t staring right back at me, I might actually be impressed by the production value put behind the making of the video. My feelings about this clip were summed up rather succinctly by the top comment:

OneMix comment
Via YouTube

The video in the tweet takes things to the proverbial next level. After what appears to be a brief history of the brand that includes a peek inside the operation itself, we get a bunch of young people wearing Onemix shoes doing young people things like dancing to generic house music and playing streetball. Like the first video, the sequel is equal on the cheese factor but what’s amazing is that all of the shoes look strikingly similar – if not exact replicas – to either the Nike Air Max Flyknit, Nike LeBron 11, Nike Free Flyknit 3.0 or Nike Flyknit Lunar.

A quick Google search reveals that Onemix hawks their wares in Asian countries and parts of Europe, including Spain. And it’s not just Nike that they borrow from liberally, as classic runners from Saucony and New Balance can also be found with the Onemix logo. Now you’re probably wondering if they have gotten wind of the popularity of adidas and Kanye West. The answer is yes and they’ve got the Red October colorway to prove it.

Onemix Yeezy

So how is it possible that Onemix can get away with such blatant infringement on creations by other brands? This is not just a problem for Nike and adidas, but every popular brand imaginable, from Apple to McDonald’s and even Tesla. It’s a complicated mess of copyright laws – which apparently doesn’t always travel overseas – and a lack of enforcement of them that is best summed up by this line in a piece about Michael Jordan and Jordan Brand’s own struggles to shut down copycats in China:

“Most countries, including China, give trademarks to whomever files for it first… But [in] the United States, it’s whoever uses it first.”

What that means is that even if Nike or adidas were the first to make Flyknit or Yeezy shoes for the world, if a Chinese brands slyly applies a trademark for those designs before the originals do, they have managed to get one over on the big brands. And that’s only if they actually do their due diligence and beat the brands to the punch. Most of the time, they won’t even bother and just sell their copies anyway because they don’t fear the hammer coming down on them.

As somebody who grew up in an Asian country, piracy might be frowned upon, but it sure wasn’t hard to find a bootleg copy of Grand Theft Auto: San Andreas for the equivalent of five bucks if necessary.  And the reason they sell and why such imitators exist is because their prices are so low compared to the real thing. A $80 Kobe Bryant adidas Swingman jersey might not sound like much to those of us who live in the US, but to an impoverished community across the globe where people make a pittance compared to our wages, being able to buy even a bad imitation of the real thing for less than ten bucks is money well spent in their eyes. I guess that now applies for a pair of Flyknits.

The post Wait, What? Get Ready For The Onemix Flyknit Air Max (And Yeezys) appeared first on KicksOnFire.com.

Heres Your Chance To Cop Yeezy Boost 350 Pirate Black And Moonrock At Retail

END Clothing made huge noise with the unveiling of END Launches, a new “registration” system that offers up a fair shot at the hottest kicks for all. They’ve recently opened up registration for the Yeezys in both the Pirate Black and Moonrock colorways – all you need to do is fill out the registration form and if you’ve been selected, a private purchase link will be emailed to you. Come one, come all, because opportunities top cop Yeezy shoes at retail won’t happen often. Check here to go directly to registration.



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Jon Wexler Discusses Why Yeezy Boosts Are Limited, Sneaker Brand Beef, And More With The Breakfast Club

If you’re riding the wave of adidas’ resurgence in North America, Jon Wexler’s a name you’ve definitely heard more than once. He’s in charge of the brand outside of sports performance and there’s nobody else in the industry like him that has a recognition he does. Today, he was the guest of honor at Power 105.1’s Breakfast Club morning talk show, and he took the opportunity to push Boost technology and the brand’s latest achievements. He also touches on some interesting topics such as why Yeezy Boosts are so limited, “beef” between sneaker brands, and much more. Start your day off by watching the interview below.



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Are Yeezy Boosts Releasing In Infant Sizes

It looks like infants and toddlers alike will have a chance to rock the adidas Yeezy Boost 350 this summer, as Kanye is delivering on his earlier promise to make one of his most popular silhouettes more accessible. We’ve seen North West rock her dad’s adidas Yeezy creations in the past, but this was understandably thought to be an exclusive given out to only the closest of Kanye’s family members. A tentative release date of August 15th, 2016 appears in the teaser image with a retail price of $120 USD, but we’ll keep you updated on more of the latest Yeezy Boost release info right here on Sneaker News.



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Instagram Features Sponsored Ad For Fake Yeezy Boosts

Instagram is a useful platform to connect with fellow sneakerheads and engage in some p2p sneaker buying/selling/trading. With the influx of sponsored ads tailored to your personal feeds, Instagram will now forcibly put unwarranted in front of your eyes. We’ve seen brands and even sneaker blogs appear under the Sponsored label, and while some are unaffected by it, there are some real dangers to “paid ads”. We stumbled upon this paid advertisement titled “Adidas Yeezy 350 $119” with a direct link to purchase shoes (seen below).


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If You Work For Sprint, Your CEO May Hook You Up With Free Yeezys!

We all know that when an employer gives their employees incentives to perform better at the task at hand, moral and productivity tend to go up. Sprint CEO, Marcelo Claure decided to begin rewarding his best performing employees by giving them free pairs of Yeezys!

About one month ago, Claure tweeted that if his employees successfully reached goal sales numbers, he would go on and gift them a free pair of Yeezyz. Turns out that employees did reach those sale numbers and being that Claure is a man of his word, he went ahead and began gifting the Yeezyz to his best employees. Now my questions is, what does a loyal Spring customer of 6+ years have to do to get a free pair of sneakers?

via: MarceloClaure
h/t: HB


Look Out Below, The Air Jordan 4 Dunk From Above Is Coming Soon

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The Last Yeezy-Themed Foamposite Drops Tomorrow


The Nike Air Foamposite Pro has referenced Kanye’s tenure at Nike in not-so-subtle ways for the past two years with his infamous Blink and Red October colorways. Now this weekend we’ll get the Nike Air Foamposite Pro “Pure Platinum”, a reminder of just how memorable his brief stint at the Swoosh was with a silhouette that didn’t have anything to do with Kanye in the first place. Faint synthetic snakeskin graphics hit the heel while a green glow outsole offsets the Bright Crimson lining. This pair will be available at retailers like Stadium Goods tomorrow, March 4th and on eBay.



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Looks Like The Fake Yeezys Wont Be Stopping Any Time Soon

What’s worse then losing your shoes or missing out on a release? Buying fake sneakers. We understand that sometimes there’s evil people out there that sell fake sneakers that claim that they’re selling you authentic kicks. And if you’ve been duped once or twice then we’re sorry to hear that but it happens to the best of us. But if you buy fake sneakers knowing that they’re fake, what’s up with that bruh?

One of the shoes that is being produced in fakes by the boatload at the moment is everything coming out of the adidas Yeezy line. So Yeezy Boost 350s in every color in the rainbow and same goes for the Yeezy Boost 750. Jeff Staple spotted this horrendous pair of counterfeit Yeezy Boost 350s that also take inspiration from the Jordan Eclipse on the upper. Making things even worse is a leopard-inspired print along with what looks to be a Finish Line logo on the side panels. What?!?!

I wonder what these shoes are called and how much they’re selling for. Remember, say no to fakes!

via: Jeff Staple


Sneakers In 4K: adidas Yeezy Boost 350 Pirate Black

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Kanye West Wants To Give Away Free Yeezys

Kanye is up to something again.

Yeezy was active on Twitter again this morning and he seems to be in a giving mood.

Huh? Is this really true? Where do we sign up? What Yeezys do we get hooked up with? Knowing Kanye West this was probably just another one of his “tweets for attention” that he’s been dishing out the last few weeks. Kanye also mentioned on Twitter that he is using sneakers as a stepping stone for bigger and better things that he hopes to accomplish in the future.

So who will be getting these “free Yeezys”? According to adidas Global Director Of Entertainment and Influencer Marketing Jon Wexler, West was referring to giving Yeezys to the paparazzi.

Welp. Looks like it was all just a pipe dream. We should have known better.

via: Kanye West / wex1200
h/t: Sole Collector


Sneakers In 4K: adidas Yeezy Boost 350 Pirate Black

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Pure Platinum Yeezy And Wu-Tang Foamposites Are On The Way (Video)

Kanye West and Nike didn’t have the most amicable of divorces, but you wouldn’t think that would be the case because Nike Sportswear has continued to release one Yeezy-inspired sneaker colorway after another since the two parties split up. Next up for Yeezy fans that can’t find it in their hearts to wear adidas is a Pure Platinum rendition of the Nike Air Foamposite Pro. After releasing in both Solar Red and Red October styles, the Pure Platinum Foamposite Pro completes the Nike Air Yeezy 2 trifecta with its clean Posite shell, glow-in-the-dark outsole, Solar Red collar and more.

And if you’re not feeling Yeezy Foams but still love the silhouette, perhaps a pair that honors the Wu-Tang Clan might be right up your alley? If you want to stay on top of things, be sure to bookmark our Nike Air Foamposite Pro Platinum Yeezy launch page and Nike Air Foamposite One Wu-Tang Clan launch page for all the latest information, images, videos and much more.

Nike Air Foamposite Pro Pure Platinum Video

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