Sneaker News and Updates

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Dua Lipa Stars In New Puma Suede Mayu Campaign

Dua Lipa stars in the brand new Puma campaign highlighting the all-new Puma Suede Mayu. The new silhouette transforms the iconic Suede by playing with exaggerated proportions, a modern lens, and playful colors.

A chic take on a classic, the Puma Suede Mayu comes equipped with over-the-top proportions and a wrapped platform midsole. As the face of the new silhouette, Dua dresses up with the new Suede Mayu, captured by Sorrenti in a stylish dressing room for this campaign.

?I love a platform that works across so many looks, day to night,” says Lipa. ?The Suede Mayu is so versatile, it?s the perfect everyday shoe!?

While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options (not shown).

The Puma Suede Mayuis now available at PUMA.com, the PUMA NYC flagship store and select retailers for the retail price of $90.

The Puma Suede Mayu is part of PUMA?s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

The post Dua Lipa Stars In New Puma Suede Mayu Campaign appeared first on KicksOnFire.com.

This Jeff Staple x Puma Clyde Yin-Yang Collab Shows Support To The Asian Community

Jeff Staple (Staple Design founder) and Puma will be teaming up once more, this time on the Puma Clyde that pays tribute to the recent attacks on the Asian community.

The Jeff Staple x Puma Clyde collab is inspired by the well-known Chinese philosophy of Yin-Yang, the contrast between beauty and chaos is on full display. The contrast between light and dark symbolizes the recent attacks on the Asian community. Details on the sneaker include a White lateral side and Black medial side

As with the ancient philosophy, the right shoe comes with a lateral side  painted in white while the medial side is seen in black. In contrast, the left shoe dons a black lateral side and white medial side. The lateral heels come equipped with the iconic Staple Pigeon posted right above the midsole.

Driving awareness towards the Asian community, the first drop of the Jeff Staple x Puma Clyde Yin-Yang will take place in Chinatown NYC. For every $25 spent at local businesses in the area, one can earn a raffle ticket for a chance to win a free pair. Make sure to save your receipts! From there, on April 21, the people at Nom Wah Tea Parlor will validate receipts and hand out tickets.

More info on this special release can be found here.

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The Puma Wild Rider Debuts Tomorrow

Earlier this week, Puma introduced the Puma Court Rider, the first basketball model coming out of the Puma Rider franchise. To cap off the week, Puma introduces the yet another new Rider model, the Puma Wild Rider.

The Puma Wild Rider is a new lifestyle silhouette inspired by the movement and motion of city life ? always going forward, further, faster and beyond. Taking archive inspiration from the Easy Rider II OG, the design is a ?collage? of past and future melted together ? which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs.

The Puma Wild Rider brings PUMA?s selection of ?Futro? styles to the next level ? referencing different decades, mixing them up and combining them with modern technologies and construction techniques. It pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Retailing for $110, the Puma Wild Rider drops on PUMA.com, at the PUMA NYC Flagship store, and select retailers starting April 10.

via: Puma

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The Puma Rider Franchise Expands To The Court With The Puma Court Rider

Debuting next week, here is an official look at the Puma Court Rider. Set to be the newest extension to the Rider family, the Puma Court Rider is a performance basketball shoe that showcases vibrant colors and elements from the Rider?s timeless design combined with the latest basketball
technology.

Suitable for play on and off the court, the Court Rider features a full-length Rider foam midsole engineered specifically for basketball, a full-coverage rubber outsole with PUMA?s high abrasion rubber material and a dynamic lacing system around the forefoot for enhanced stability and support.

Puma athletes including LaMelo Ball, RJ Barrett, Deandre Ayton and Katie Lou Samuelson, will sport the Court Rider this season. Additional Court Rider styles will release throughout the year with bold designs inspired by
popular video games, nostalgic cartoons and the freshest colors for on-court play.

The Puma Court Rider Twofold will retail for $100 will be available starting April 13, on PUMA.com, the PUMA NYC Flagship Store and select retailers.

via: Puma

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Dua Lipa Gives Us a First Look The Womens PUMA Mayze

Global pop star Dua Lipa shows off her edgy and bold look in PUMA?s newest women?s silhouette, Mayze. Designed with inspiration from the brand?s archives mixed with PUMA?s classic styles, Mayze boasts a stacked midsole with a split derby construction.

To showcase PUMA?s latest women?s shoe, Dua Lipa staring in her first PUMA solo campaign shot by fashion photographer Mario Sorrenti, is captured in a backstage, show-stopping look featuring a vintage PUMA windbreaker over a PUMA dress. The look speaks to Dua?s styling vision and versatility of the Mayze sneaker.

Mayze and Dua Lipa are part of PUMA?s ?She Moves Us? platform, which highlights and celebrates its female brand ambassadors who move culture and sports forward and inspire other women around the world. Retailing for $90, Mayze will launch on PUMA.com, at the PUMA NYC Flagship store and select retailers on April 16. The white style with black formstrip will be available at Foot Locker specifically.

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The New First Mile x Puma Sustainable Collection Debuts Tomorrow

First Mile and Puma link up once more for yet another sustainable collection that includes apparel and sneakers.

This First Mile x Puma collection isn?t just about turning plastic into product. This is a collection rooted in cooperative opportunity and human connection?one that threads people together around a decision to do better. First Mile is a people-focused network that strengthens micro-
economies in Taiwan, Haiti, and Honduras by collecting plastic bottles to create jobs and reduce environmental waste. Through First Mile, this plastic is sorted, cleaned, shredded, and turned into yarn that makes products with purpose. The pieces in this collection are made from post-consumer plastic collected in Taiwan.

The First Mile x Puma LVL-UP regenerates the training space with elevated
design created with yarn made from recycled plastic. The shoelaces as well as the purple and blue materials are 100% recycled poly while the light blue is 64%. These pieces challenge standards and places you on a pedestal all your own. With LQDCELL stable cushioning technology and a leveled midsole that boosts your look, there?s nowhere to go but all the way
up.

The First Mile x Puma FUSE goes hard in the gym and easy on the planet. PUMA utilizes yarn made from recycled plastic to create shoelaces, lining, and a footbed cover that are 100% recycled poly and lavender materials that are 64%. The overall construction combines stability and functionality
with PUMA?s iconic design DNA. With a 4mm drop and a wide toe box, FUSE gives you a stable stance while the internal midsole provides shock absorption for heavily weighted workouts. To kick it up a notch, a TPU heel clip offers a boost of support and durable PUMAGRIP provides all-purpose traction for maximum grip during quick agility movements. The abrasion-resistant mesh upper allows for flexibility while also protecting you from wear and tear movements like rope climbs. It?s a shoe that doesn?t shy away from a workout or its responsibility to the planet.

The First Mile x Puma training collection drops on PUMA.com and PUMA stores on April 6 with a price ranging from $23 ? $110.

The post The New First Mile x Puma Sustainable Collection Debuts Tomorrow appeared first on KicksOnFire.com.

Gum Bottoms Appear On The Puma Calibrate Luxe Pack

Now up for grabs, here is an official look at both pairs from the Puma Calibrate Luxe Pack.

Having made its debut last year, the Puma Calibrate Runner is powered by XETIC technology. Know for its  compression in all the right places for step-in comfort and data-proven design, XETIC cushioning is a modified combination of structure and foam, proven among hundreds of virtual patterns?to be the most efficient for comfort and rebound.?The end result: visible cushioning technology that compresses?as you step for exceptional comfort.

The Puma Calibrate Luxe Pack comes dressed in tonal upper done in your choice of Black or White, all while being placed atop an XETIC midsole and gum outsole. Retailing for $140, the Puma Calibrate Luxe Pack is now available at Puma.com.

via: Puma 

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Break Some Necks On The Court With The Puma Disc Rebirth Yellow Alert

The Puma Disc Rebirth is the newest addition to the Puma Hoops lineup. Introduced last month, the Puma Disc Rebirth utilizes Puma?s classic DISC lacing system. The silhouette gets rid of the laces to help give them model a sleek and modern design.

Details on the sneaker include premium knit and leather upper with semi-translucent overlays. The full length strap that provides lockdown for unmatched stability, while the PUMA DISC system alternative closure keeps the foot and ankle locked. The full length ProFoam midsole and PUMA?s proprietary high rebound EVA that promotes energy return for bounce and rebound.

The Puma Disc Rebirth in this new Yellow Alert and Red Blast colorway is set to release on April 23rd for the retail price of $145 at select retailers and Puma.com.

via: Puma

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PUMA Football Releases The All-New Spectra Pack

PUMA has just launched the Spectra Pack, as part of PUMA?s ?Only See Great? platform, aimed to spark a spirit of optimism, self-belief, hope and community in a year PUMA hope will bring moments of greatness in sport. The Spectra Pack features the FUTURE Z 1.1 and ULTRA 1.2 football boots in bright, brilliant graphics inspired by bands of refracted color, pushing you to see beyond the ordinary and create moments that give meaning and importance to the sport: from the final rounds of the club season to the finals of major international championships.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world?s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

The ULTRA 1.2 has been engineered for ultimate speed. For the players who leave the opposition in their dust. The ULTRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA?s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.

Unlock greatness with the PUMA Spectra Pack, available starting today, April 2nd at PUMA.com and leading football retailers worldwide.

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Release Date: PUMA Clyde All-Pro Celtics

Releasing alongside the PUMA Clyde All-Pro Lakers pair, get an official look at the PUMA Clyde All-Pro Celtics.

The PUMA Clyde All-Pro Celtics comes dressed in a PUMA White/Power Green color scheme. Details include the Green accents and a Golden PUMA logo on the heels as a nod to the Boston Celtics. Tech features include the ProFoam+ on the sole for added stability and cushioning as well as PUMA?s lightweight yet durable Matryx material for insane speed and support.

Retailing for $130, the PUMA Clyde All-Pro Celtics is set to release on April 15th at select retailers and PUMA.com.

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Release Date: PUMA Clyde All-Pro Coast 2 Coast

PUMA will soon be releasing a brand new colorway of the PUMA Clyde All-Pro dressed in Lakers colors which means it will surely be worn by PUMA athlete and NBA Champion Kyle Kuzma.

This new PUMA Clyde All-Pro has been dubbed the “Coast 2 Coast” colorway and comes covered in a color combination of Puma White, Prism Violet, and yellow. Inspired by the original shoes that Walt ?Clyde? Frazier wore on court in the ?70s, the PUMA Clyde All-Pro is designed with all of today?s top performance technology. The third basketball silhouette in the PUMA Hoops Clyde franchise, the Clyde All-Pro is perfect for on-court training, features ProFoam+ for added stability and cushioning, as well as PUMA?s lightweight yet durable Matryx material for speed and support. White dominates the upper of this colorway along with purple and yellow accents for that Lakers look. You can find the PUMA Clyde All-Pro “Coast 2 Coast” at select PUMA retailers beginning on April 15th for $130.

images: PUMA

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The Puma RS-Dreamer PROTO Pays Homage To The Original Prototype Of The Model

Dropping later on this week, here is an official look at the Puma RS-Dreamer PROTO.

This new colorway of the Puma RS-Dreamer was never intended to be released to the public. A personal favorite of Dreamville and J. Cole, the PROTO colorway is actually the original prototype silhouette design that was inspired by J. Cole?s vision and PUMA?s technology, leading to the release of the RS-Dreamer and initiating the birth of the franchise.

Puma felt that they couldn’t keep this unique colorway a secret any longer and have decided to release the prototype that started it all ? with the chance that it may never return.

For those that are looking to cop, the Puma RS-Dreamer PROTO will release on April 2nd in both adult ($125) and kids ($90) sizes at PUMA.com, the PUMA NYC Flagship Store, and exclusively in-store and online across the Foot Locker family of brands.

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Coming Soon: Puma Clyde All-Pro Kuzma Low

Kyle Kuzma and Puma will soon be releasing another iteration of the Puma Clyde All-Pro Kuzma, this time in low-top fashion.

Shown above, this low-top version of the Puma Clyde All-Pro Kuzma is also a collaborative effort that includes fashion designer Rhuigi. Opting for a vintage aesthetic, the sneaker comes equipped with PUMA?s lightweight and durable Matryx Engineered Knit placed on top of a ProFoam+ for added stability and cushioning. What you end up getting is a sneaker the combines performance and style ideal for on and off the court. Stand out details include the gum sole, three set of laces, Kuzma-branded insoles and suede and leather overlays.

Retailing for $140, look for the Puma Clyde All-Pro Kuzma to release very soon at PUMA.com. Select retailers such as Neiman Marcus already have them up for grabs.

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The Maison Kitsune x Puma Collection Debuts This Week

Puma teams up with fashion brand Maison Kitsuné for the first time for a full collection, merging the brand?s Paris-meets-Toyko aesthetic with PUMA?s classic styles and sport heritage.

The Maison Kitsune x Puma Collection takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné?s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA?s DNA, to create a fresh and unique collection. The color palette plays with different shades but keeps it mostly tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that?s the epitome of chic street style. Maison Kitsuné?s signature Fox logos can be seen throughout the collection, coming from ?Maison,? the French word for house, and ?Kitsuné? the Japanese word for fox. It represents a symbol of versatility, much like the brand itself, and they know how to adapt according to inspiration, as showcased in this collection.

Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid comes in a black nylon upper with a molded rubber overlay in tan, in a mid-cut style. The Roma takes on a more subtle and clean look with a white leather upper with contrast stitching and a tan gum outsole. The collection also includes the Ralph Sampson Lo in two additional colorways.

Maison Kitsuné?s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too?. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.

Minimalism meets functionality at its fullest for the accessories in the collection, including a backpack, waist bags, caps, and bucket hat. The Backpack comes in a muted tan design with a zip opening, rolltop construction to vary volume, and an external padded laptop compartment. The Waist Bag comes in black and tan versions with multiple compartments and an adjustable jacquard webbing shoulder strap with PUMA x MAISON KITSUNÉ branding and embroidery.

The Maison Kitsune x Puma Collection drops on PUMA.com, the PUMA NYC flagship store and select retailers on March 27th with prices ranging from $40-$220. The collaboration is also available on maisonkitsune.com and select Maison Kitsuné stores across the world.

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A Detailed Look At The Upcoming PUMA x KidSuper Studios RS-2K Slip-On

Part of the football-inspired PUMA x KidSuper Studios collection, here is a detailed look PUMA x KidSuper Studios RS-2K Slip-On.

The PUMA x KidSuper Studios collection boasts mix-and-match design elements, fun prints and challenges the conventional look of the sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look.

The RS-2K Slip-on is the standout piece from the collection. It features a camo inspired face print with a quilted upper. Other features on the slip-on include a elastic opening, co-branded comfort sockliner, an IMEVA midsole for lightweight cushioning. rubber outsole with durable grip and traction, wavy tooling at the midsole, webbing pull loop at the heel and the PUMA x KIDSUPER STUDIOS embroidered patch at heel.

Retailing for $90, the PUMA x KidSuper Studios RS-2K Slip-On debuts tomorrow at Puma.com.

via: Puma

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