Last night in Las Vegas, Nevada The Weeknd and PUMA officially unveiled the PUMA x XO Parallel, the debut collaborative sneaker and first installment within the PUMA x XO collection. The Parallel is a mid-cut sneaker boot constructed out of anItalian nubuck leather upper and said to be inspired by military and utilitarian gear.
The unveiling of the PUMA x XO Parallel took place in a studio in Las Vegas that was transformed into an urban playground. The sneaker was on display amidst hot rods, convertibles and container installations. The people in attendance also saw The Weeknd take the stage and perform some of his best hits such as Starboy and I Feel It Coming. What did he choose to wear? The Olive Green colorway of the Parallel expected to drop later in the year.
Friends of The Weeknd and the Puma came down to support and celebrate, from the streetwear, entertainment and fashion industries. The people in attendance were given a chance to preview the second drop from the collection featuring statement denim pieces all displayed in an elaborate showcase.
The PUMA x XO Parallel will release on August 24th. You can find them at premium sneaker retailers and Puma stores worldwide.
images: Denise Truscello/Getty Imagesfor Puma
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