It looks like the Puma x Rihanna relationship is working out quite nicely for both parties. Puma recently reported their first quarter statement and it appears as if sales are up 3.7%, in other words nearly $975 million USD (+7.3% currency adjusted), with the Puma footwear line being their main money maker with a ?strong momentum in women?s business.?
The company?s brand and marketing had this to say:
One highlight for PUMA in the first quarter was the FENTY PUMA by Rihanna fashion show at New York Fashion Week in February. A series of styles for the female consumer have been launched successfully, both in collaboration with Rihanna as well as in our inline collection. Key footwear styles such as Creeper and FENTY Trainer sold out within weeks or days.
Back in 2014, Rihanna became the creative director for Puma. Ever since she took that position she has helped Puma release the Fenty line which has been known to resale for over $1,000. The Puma CEO, Bjorn Gulden stated, ?The women?s business helps on the men?s side too. Rihanna opens the door.?
There is no doubt that Rihanna’s worldwide celebrity status has helped propel Puma with its increase in sales. 2016 is only going to get better for the brand and Puma.
via: HYPEBAE
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