Foot Locker has come together with Fat Joe for their latest “Discover Your Air” campaign in partnership with Nike.
In the new digital spot, Fat Joe is challenging notable taxi cab riders, including rappers LGP Qua, Sheck Wes and comedian Haha Davis, to join a 90?s hip-hop inspired karaoke during their ride. If the riders complete the 90?s flow, Fat Joe takes them to the nearest Foot Locker to pick-up the latest Nike Frequency Pack (which released on 9/14 and includes the Nike Air Max 95, Nike Air Max Plus 97, and the Nike Air Max Plus). ?Discover Your Air? is all about celebrating the 90?s as, ?the era that inspired AIR? with a retrospective look at the decade?s vibrant culture, hip-hop, sneaker style and colors.
Check out the video below.
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