Words: Juan Carrillo
Images: Nike
Yesterday KicksonFire was chosen as one of the few media outlets to preview the Nike Just Do It HQ before it opened to the public.
I know what you’re thinking; “What exactly is Nike Just Do It HQ?”, right?
It’s a pop-up training destination that brings to life all aspects of the Nike Training Club app, from curated training programs led by Nike Master Trainers, professional athlete drop-ins and education workshops on the five facets of training, to the newest Nike Training product.The opening of this Nike pop-up training facility also coincides with the 30th anniversary of Nike’s Just Do It slogan/campaign.
While in attendance, we were able to preview the entire space and all it has to offer, took part in a gruesome (and that’s putting it lately) training session, and even had the chance to chop it up with Los Angeles Lakers forward, Kyle Kuzma (more on that later). Today we’re going give you a quick rundown of what went down during the media preview/soft opening of the Nike Just Do It Headquarters.
Upon arrival, we were greeted with a Nike duffel bag filled with what ended up being our battle attire for the day. Inside the duffel bag we found gym-ready Nike apparel consisting of pants, shorts, tights, jackets, tees, socks and a pair of the Nike Air Max Trainer 1. We suited up and began touring Just Do it HQ.
The Nike Just Do It HQ is pretty breathtaking, to say the least. It’s more than just a training facility with shiny new gym equipment. Inside you will also find sections/areas centered around recovery, product discovery, a nutrition bar, an area for a new Nike podcast series called TRAINED, and even a section called the Nike Bra Haus where women are able to experience a personalized bra fitting and customization experience within Just Do It HQ. Trust me when I say they images above do not do the space justice.
Once the Just Do It HQ tour concluded, a panel discussion took place in which Jared Goff (Los Angeles Rams quarterback), Chloe Kim (American Olympic snowboarder), Leticia Bufoni (Brazilian professional street skateboarder) and Kyle Kuzma (Los Angeles Lakers Forward) all took part in. They talked about how special it was being a part of the Nike family, the importance of training, what motivates them to keep going, and even what their choice of footwear is when they’re out and about. Spoiler, the Air Jordan 4, Nike Metcon, Janoski Slip-On and Air Jordan 11 were their answers. Any guess and what athlete chose what shoe??
Last but not least, the media in attendance took part in a circuit training session that featured Master Trainers and athletes. Assault AirBikes, kettle bells, resistance bands, weighted sleds, box jumps, row machines and squat racks we’re all part of the torture training session. Surprisingly, we were able to complete the training session alive, which is a solid W in our books.
Sidenote: We had no time to take any images of the actual training session we took part in because there really wasn’t any time for move-fakin. When we weren’t pushing, lifting, running or jumping on something, we were too busy trying to learn how to breathe again, wiping the gallons of sweat off of our body and simply trying to gettready for the next circuit, which was usually less than 20 seconds away, ha.
Thank you Nike for allowing us to preview the Nike Just Do It HQ, it’s a really dope place that I’m sure will be put to good use this Summer.
Want to pay a visit to the Nike Just Do It HQ? Here’s what you need to know.
When is it open?
6.21 ? 8.12
Where is it located?
1541 N Cahuenga Blvd, Los Angeles, CA 90028
How do I access JDI HQ?
Download the Nike App, turn on Nike App push notifications and sign up on nike.com/la to opt-in for exclusive alerts and offers to register. You can also access Just Do It HQ by completing workouts in the Nike Training Club App. The more you train with NTC, the better your chances at receiving special invite offers to Just Do It HQ experiences.
There will be no on-site registration for Just Do It HQ experiences
You can learn more at nike.com/la, and follow @nikela on Twitter and @nikelosangeles on Instagram to get updates.
What product will be available there?
The best of Nike Training will be available all summer long at Just Do It HQ including the launch of the Matthew Williams Collection.
Who will be there?
Nike athletes, LA?s top trainers including Nike Master Trainers, high school athletes and the athletes* of LA (*if you have a body you are an athlete).
Is there an age restriction?
16 & older for general sessions, any youth sessions will be denoted as such and will require parental permission
The post KOF Field Trip: A Media Preview Of The Nike Just Do It HQ appeared first on KicksOnFire.com.
Source: kicksonfire.com
