The 50th anniversary celebration of the PUMA Suede continues as we now see PUMA link up with their latest partner, luxury travel goods and accessories brand MCM.
MCM reimagines the Suede, viewing its legacy through a lens of modern luxury to create a limited-edition selection of footwear and apparel. PUMA X MCM pays tribute to the founding days of hip hop?when the brands first became expressions of music culture. The resulting designs channel the DIY spirit of this era and deliver the new urban icons of today.
Made in Italy, the 50th anniversary Suede reinvents the codes of the classic shoe with a focus on texture and detail. Its upper is constructed of elegant, durable Visetos canvas?redeveloped specifically for this product to offer greater breathability and comfort. On the shoe?s tongue, a gleaming, jewelry-polished brass plate bears the MCM logo and a unique registration number?a nod to the exclusivity of MCM?s famous handbags. Each pair includes coordinated laces in two distinct styles: leather with contrasting edge-stain and fabric with metal tips. Primary packaging is similarly elevated: the shoes are housed in a textured ?canvas? shoebox stamped with lacquered MCM logos and foil details. Custom tissue paper bears the signature pattern of the Suede?s outsole. MCM offers the shoe in three colorways: classic cognac, white, and red-blue multicolor.
The apparel is also a nod to hip-hop culture. The classic PUMA T7 Track Jacket and Pants, with signature 7cm taping on the sides, is reimagined with swag and sophistication. The T7 ensemble features a slouchy fit that cuts a classic urban silhouette with textured nylon panels, embroidered in the Visetos pattern. The T7 Jacket?s back features a varsity-style patch that proudly displays the MCM logo. Both pieces are offered in classic cognac and red-blue multicolor.
The PUMA x MCM limited-edition collection will be available beginning May 24, 2018 at MCM and PUMA shops and select retail locations worldwide. The Suede retails at 350 ? / $340, the track top at 300 ? / $300, and the track pants at 250 ? / $250. MCM will exclusively drop the red-blue multicolor colorway in stores and online.
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