Steve Aoki and Asics just unveiled the brand new Asics HyperGEL-Kenzen. This new model is the first release from the brands new HYPERGEL footwear line. The new footwear line looks to combine street style with high performance GEL technology for all day and all night comfort.
The campaign celebrates those who are constantly moving, always in search of inspiration. The campaign will come to life across multiple channels including a ?Steve in 24? digital content series showcasing Aoki?s nonstop movement throughout a full, 24-hour period.
Features on the shoe include the premium, circular knit upper with pull tab for a comfortable fit and easy on and off. Reflective kanji graphics representing ?sound mind? (left) and ?sound body? (right) are featured on the heels. A one-piece HyperGEL midsole blends together dual-density cushioning for the perfect combination of comfort and support, and the one-piece rubber outsole provides durable traction on any surface.
Priced at $130 and available in 4 different colorways, pick up the Asics HyperGEL-Kenzen today directly from Foot Locker.