







Puma and Emory Jones (creator and founder of Roc Nation apparel) come together for the new ?Bet On Yourself? Collection. The video serves as an introduction to The Emory Jones Project ? based on the man and his virtues.
Emory Jones had this to say about the “Bet On Yourself Collection” and how it came about?
Where I grew up, there was a sense of urgency instilled in us from birth. If we didn?t make it big and make it fast we wouldn?t be anything, therefore gambling was always seen as quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don?t set goals for yourself, other people will always run your life. Eventually I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt.?
The video and images above give us a glimpse of two shoe from the collection, the Puma Star and Puma Ignite. Both pairs share the same Blue/White/Red/Olive and are said to be inspired by the positivity and progression Jones thrives one. Priced at $70 (Puma Star) and $100 (Ignite), look for these at select retailers today.
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