Adding to their roster that already includes Rihanna and Kylie Jenner, Puma has announced that they have partnered up with Abel Tesfaye a.k.a. The Weeknd to make him a new Global Brand ambassador and creative collaborator.
The Weeknd is expected to bring his unique creative lens to PUMA collections. The Grammy-winning artist will rep PUMA?s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA?s sport-inspired designs and The Weeknd?s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.
Stay tuned to Kicks On Fire for updates.
via: PUMA
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