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Puma and Diamond Supply Co. Have Another Collaboration Releasing
By SoleInsider
PUMA and Diamond Supply Co. release the second drop of their first-ever collaboration inspired by 90s skate culture. A quick follow up to the PUMA x Diamond Supply ?Clyde? that launched last week, the PUMA x Diamond Supply ?Classic Suede? lives up to every skateboarder?s fancy.
Diamond Supply Co. and Puma are back at it with three new colorways of the iconic Puma Suede slated to release this Saturday, December 17th. The Puma Suede has been on a retro tear as of late with references to legendary hooper Walt “Clyde” Frazier and a number of collaborative efforts revitalizing the 1970s silhouette for the modern day lifestyle aficionado. Diamond Supply brings back their signature shade of Tiffany, known here as Aruba Blue, with an updated construction that makes the Puma Suede more skate-friendly than ever before.
The Diamond Supply Co. Puma Suede “Classic Suede” Pack features three monochromatic offerings ranging from Aruba Blue, Black, and Light Grey, each utilizing durable materials like synthetic croc-skin leather on the side panel branding and heel for a unique aesthetic. The tongue comes equipped with additional elastic straps and an updated collar lining perfect for lockdown fit while skating. Diamond even added a molded, removable sockliner for additional cushioning.
What do you think of Diamond Supply Co.’s latest take on the Puma Suede? Check out more detailed shots below and grab your pair at select retailers worldwide this Saturday, December 17th.
We gave you a first look of the mita sneakers x Puma Clyde a few days ago, we’re now here to tell you that this unique collab is now available for purchase.
Inspired by the man himself, the Puma Clyde gets revamped to match the style and swag of Clyde Frazier. Opting to go with an asymmetrical design, each shoe dons a different impression and style. The design starts off with a dollar bill print stamped with Clyde’s face front center placed on the lateral side of the shoe. A bejeweled Puma stripe accompanies the dollar bill print to give it even more of a swag motif. The medial side consists of Blue or Orange sidestripes paying homage to the Clyde Frazier’s team colors (Knicks). Out now, are you daring enough to rock a pair of these? Let us know in the comments below.
#KoFBestOf2016: Rihanna And PUMA Makes The Dream Work
By SoleInsider
When I think of the title Creative Director, I think of a fancy Manhattan office with a bar, a comfy couch, a lot of sleeping and showing up to sales meetings late and dropping killer pitches with very little effort. Basically, I think of Don Draper from Mad Men. In my mind, Creative Director sounds like the greatest job in the world and it’s a title I aspire to hold one day, even though if the reality of what they do is far from the fantasy.
Anyways, when I first heard that Rihanna was going to take on the title of Creative Director of Fashion Sportswear at PUMA, it sounded more ceremonial than official. Not because the idea of an artist of her stature taking on a new position in a different world was crazy – it’s been done before to varying degrees of success – but because I didn’t think that Rihanna had the time or the patience or the dedication to pull it off. At its most derivative and maybe even derogatory, a celebrity with no prior experience in the creative side of fashion might just be handed a few samples and their task is to just pick out what they like and call it a day. But as the weeks in the months went along and I spoke with other people in the industry, whether they were retailers, media types, or people at different brands, the common thread was that Rihanna was in it; she is fully invested in making her Fenty collaboration with PUMA the biggest thing in the world.
PUMA
Anything Fenty turned to gold for PUMA in 2016. It could have been furry Slides, Trainers that were designed for both ladies and men in mind, or the aforementioned Creepers, as long as Rihanna’s name was involved, it was gone. I mean, who else could convince grown men to rock red velvet sneakers? I’m not sure ‘Ye, LeBron James or any other male celebrity or athlete in the world could set that trend, but that crossover was possible thanks to RiRi.
The accolades kept coming from all sides. According to multiple outlets and from the brand itself, PUMA sales were up this year and a lot of that was credited to Rihanna. Late this year, she walked away with the coveted Footwear News Sneaker Of The Year for her for the Fenty Creeper. Pop-up shops for her apparel and footwear collections had her fans in a frenzy that was not unlike the release of a hyped sneaker, but with more women and a classier atmosphere. Her ability to draw a crowd was obviously a main reason PUMA wanted to work with her, but the diversity of her fans, whether you want to go by background, race or gender, might be unmatched by anybody not named Beyonce.
That’s not say that Rihanna should get all the praise like Don Draper would normally do when he collected awards. There are the Peggy Olsons and Stan Rizzos of PUMA as well, if you want to call Kylie Jenner a building block for the amazing foundation the brand developed in 2016. I might be out of the age range of people who would consider Jenner an icon, but she clearly made an impact for the brand when her own Fierce sneakers dropped and had the kids itching for a pair.
2016 was also the swan song for one of the most popular athletes in the world, Jamaica’s Usain Bolt. While his real retirement will come at the 2017 World Championships, he competed in his final Olympics (allegedly) and brought glory and gold medals to his not only his country, but to their official sponsor PUMA as well. How many times have we seen Bolt break records while having the iconic logo on his gear? It’s hard to imagine him leaving at the relatively young age of 30, but his spot in the PUMA pantheon is secure.
As for the man who really made PUMA a household name in the world of basketball, Clyde Frazier is to the brand what Stan Smith is to adidas. The trends may come and go, but the timeless quality of the PUMA Clyde will endure even if Jenner or Rihanna were to move on to other endeavors in the future. To end the year with a Diamond Supply Co. collaboration means that PUMA is interested in blowing up the Clyde in a way that maybe we haven’t seen since the man himself was blowing our minds with his forward-trending attire.
You know PUMA has had a great year when the only thing we can really say about their recent signing of The Weeknd as a Brand Ambassador is that it feels like most traditional thing they’ve done this year. Well, that and I hope they start playing “I Feel It Coming” – maybe the most unsubtle subtle song ever made – in his commercials. But the resurgence of the brand in 2016 was a convergence of so many things going right for them coupled with a supernova that made it all work.
A Closer Look At The Sneakers76 x Puma Blaze Of Glory Legend Of The Dolphin
By SoleInsider
Previewed here yesterday, today we give you a closer look at the Sneakers76 x Puma Blaze Of Glory Legend Of The Dolphin that releases next week.
Celebrating the 10th anniversary of Sneakers76, this special colorway of the Blaze of Glory silhouette is inspired by the ancient Greek legend. Looking at the shoe we can see that is composed of a suede and neoprene upper in a combination of tan and blue. Perforations appear on the toe and side panels, while hits of brown can be seen on the eyelets and laces. Finishing touches include special branded insoles, gold branding on the heels that denote that this shoe is limited to only 500 pairs, and a special box where the shoes will come in.
Look for the Sneakers76 x Puma Blaze of Glory Legend of the Dolphin at Sneakers76 and select retailers worldwide on December 17th.
I’m a big fan of the Blaze of Glory and I must say that this is a really nice colorway. Sneakers76 did a great job making the colors mesh well together and the materials also look to be of great quality. I’d definitely love to own a pair.
Puma Brings Back The Prevail Silhouette For The Holidays
By SoleInsider
How many of you are familiar with the Puma Prevail? If you’re not, then I can’t blame you because the shoe originally released way back in 1994 and has been out of commission for quite some time.
Those of you that DO recognize the silhouette will be happy to know that Puma has dug into their archives and have brought back the Prevail for the 2016 holiday season. Seen above is the OG colorway which pairs together a mesh, leather, and neoprene upper done in a combination of white, purple, and black.
How many of you plan on picking up the Puma Prevail and bringing back some of those 90’s vibes? Look for the shoe to hit select Puma retailers this month.
This is the first time I’m looking at the Puma Prevail. I think if it came in a different colorway I would like it more. I’m not a fan of the white/purple combination.
The Sneakers76 x Puma Blaze of Glory Is About One Week Away
By SoleInsider
Taranto, Italy’s very own Sneakers76 is celebrating their 10th anniversary of existence. As a way to celebrate the ten years of success, they’ve teamed up with Puma to release this Sneakers76 x Puma Blaze of Glory collab you see above.
The theme behind the collab is the story of ?The Legend of the Dolphin? and the symbol as inspiration. To make the theme come to life, the shoe features a premium suede upper done in colors seen on the dolphin portrayed on the Taranto city emblem. Other features on the shoe that help give it a unique look are the lace guards done in suede Brown and the Gold branding on the heel which includes the numbers of pairs on the pull tab. In addition the color of the wave crests is the White midsole with ?water drop? effects and the Sea Blue color is placed on the outer sole. Dual branding is palced on the sockliner as they can be seen by way of the embossed leather.
The Sneakers76 x Puma Blaze of Glory releases on December 17 at Sneakers76 as well as at select sneaker retailers all around the world.
Don’t know much about the story behind the shoe, but I don’t need to in order to know that this is a beautiful looking shoe. From the gold foil detailing to the embossed leather patches on the tongue, everything is amazing!
This Swaggy mita sneakers x Puma Clyde Collab Drops Tomorrow
By SoleInsider
Clyde Frazier was/is the definition of swag before swag was ever considered an actual thing. He had a style of his own and he wasn’t afraid to display it inside and off the court. The mita sneakers x Puma Clyde collab is inspired by Clyde’s style and the end result is an impressive one.
Pictured above is the Puma Clyde done in decorated leather panels accompanied by the Black suede noted on the medial sides rocking Knicks-inspired Orange and Blue hits on the formstripes. Adding even more of a luxurious feel to the shoe are the $1,000 USD bills bearing Clyde?s face front and center along with the phrase ?I Steal For A Living? as a nod to Frazier?s tenacious defense. In addtion, the shoe also comes with the lateral stripes done in faux pave. More of the same $1,000 USD bills are placed on the custom footbedswhere you will also find mita?s signature chainlink fence design. This shoe drops on December 10th alongside a corresponding #todayskicks tag mat from MAGIC STICK. Thoughts?
Known as the Velvet Pack, this new collection from Ri Ri features three tonal colorways of the Puma Creeper. You have your choice of either Glacier Grey, Royal Purple (burgundy) or Black, with each coming covered in buttery velvet suede uppers. Puma branding gets placed on the heel tab, tongue, and side panels with a thick creeper midsole finishing things off.
Did any ladies pick up a pair today? Let us know in the comments below and make sure you cop before it’s too late.
The Diamond Supply Co. x Puma Suede Collection Releases This Weekend
By SoleInsider
After releasing a limited run on Black Friday, Diamond Supply Co. and Puma return this weekend with the release of their entire Puma Suede Collection.
Featuring three tonal colorways of Black, Diamond Blue, and Cream, each pair of Puma Suedes features a smooth suede upper with croc embossed detailing on the Puma branding stripe.
The Diamond Supply Co. x Puma Suede Collection will release on December 10th at Diamond Los Angeles, San Francisco, and New York, as well as online at diamondsupplyco.com at 9AM PST. A wider release will then take place at select Puma retailers on December 17th. Retail price for each pair will be $100.
Featuring three Fenty Creepers — each are defined by a luxurious velvet composition. Rendered in monochromatic finishes consisting of burgundy, black and cement — additional details consist of matching waxed laces, metallic gold puma branding and insoles. Furthermore, the shoes will be packaged in a matching velvet dust bag.
Retailing for $150 each, you can purchase your favorite pair at select Puma stockists starting Thursday, December 8th.
I like the simplicity of the profile and this lavish iteration is a solid offering. It’s stylish and appealing in general, which is a great option for the ladies this season.
Introducing the Puma Basket Heart, the newest and freshest coming out of the brand. The Puma Basket Heart is a court classic done with a feminine twist. Inspired by the classic Puma Basket, the Puma Basket Heart manages to maintain some of the sport heritage the classic model has to offer while also creating a look of its own.
The new women’s model comes with some pretty unique features such as coming with two lacing options: create the perfect bow with a satin ribbon or beef it up with chunky laces. Above you will see the White leather pair, but the new silhouette will also come in your choice of Black patent leather, and pastel offerings done in satin, suede and denim. The shoe will come in adult, toddler and infant sizes and actually released a few days ago (December 1), get a good look at the shoe above and pick up your very own pair today.
via: Puma
Author’s Take
Very fun looking shoe for the ladies. I’ll say this though, the lace options are “interesting”, but I’m sure the ladies can pull it off. Me, not so much.
Introduced this past summer 2016, the new Puma Ignite evoKNIT consists as the brand’s latest lifestyle footwear offering.
Now reinterpreted in a low-top form, the silhouette is defined by the brand’s signature knitted composition across its entire upper. Offering a lightweight feel and flexibility, while providing a comfortably supportive fit — the sneaker’s aesthetic is essentially street-ready and evokes modernized appeal.
In addition, the model is supplemented atop an IGNITE FOAM midsole unit which offers both cushioning and flexibility for superior comfort.
Blending style and performance effortlessly, you can purchase this lineup of three pairs at select Puma retailers overseas now.
It was about time the brand utilized a knitted technique on the silhouette. The outcome is superb. This style is really sleek and should garner the attention it deserves.
A Closer Look At The Diamond Supply Co. x Puma Clyde Aruba Blue
By SoleInsider
Diamond Supply Co. returned this weekend with another release after giving us the collaborative Puma Suede last weekend.
Covered in an Aruba Blue throughout the majority of the upper, this Puma Clyde is then accented with hits of Black and White. This shoe features a pig suede upper accented with a leather liner for a high-end feel. The croc embossed suede formstripes and heel tab provide added style while the perforations on side panel ensure added breathability. Other details include dual branded gold foil branding on side panel, the dual branded tongue tab, and a rubber midsole.
You can pick up your pair now at select Puma retailers for $110.
The Diamond Supply x Puma Clyde Aruba Blue Is Now Up For Grabs
By SoleInsider
The Diamond Supply x Puma Clyde Aruba Blue you see above is a part of the Diamond Supply x Puma Collection we showed you a couple weeks ago. The Clyde in this colorway was one of the more coveted models from the collection, today we get a closer look at the shoe.
The collaborative Clyde is done in a smooth suede upper rocking the shade of Blue closely associated with Diamond Supply. Hits of Black on the heel and Puma stripe as well as the White sole provide nice overall contrast on the shoe. Silver Puma branding on the panels and dual branding on the tongue provide the shoe with a nice collaborative feel. Available now, pick up a pair from select retailers for $110.
Up next for the Puma Suede is this Batman edition that is sure to make comic book enthusiasts feel some type of way. Rocking a clean Black and Gold look, let’s get a better look at the shoe.
The Puma Suede starts off with an all-Black suede upper covered in a tonal Batman logo print placed all across. Adding contrast to the shoe is the Gold foil branding noted on the panel, insoles and tongue. Batman branding is placed on the tongue as well as on the heel by way of the tonal large cut-out Batman symbol. Tonal laces and a Black sole complete the look of the shoe. Available internationally, we hope to see these stateside in the near future.
via: Puma
Author’s Take
I’m not a super hero or comic book fan but these are definitely nicely done. The all-over print and the large logo on the hell are a nice touch.
