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Situated within the Barker Hangar at the Santa Monica Airport, The Mercury Center will be used to develop and exhibit several projects aimed at delivering firsts in the fields of technique and skill, design, style, technology, and entertainment.
Motion graphics artists have been appointed to create an unprecedented approach for playing and documenting the game, while special customizers featuring Chain Gang LA and The Shoe Surgeon will collaborate with attendees to make one-of-a-kind, personalized apparel and footwear, in addition to producing bespoke pieces.
Furthermore, a team of illustrators and designers will create custom pieces of apparel for the attendees with pens, patches, and screen-printing. Also, in conjunction with Guillermo Andrade of Four Two Four on Fairfax, custom jewelry pieces to celebrate this summer?s biggest moments and the players will be presented as well.
Additionally, Coupler MFG, will reimagine traditional soccer equipment and fabricate them onsite, while the Odd Division will utilize adidas? miCoach Smart Ball technology to develop a virtual reality experience.
Finally, Joe Kay, founder of Soulection, will create soundscapes and DJ sets in real-time.
The Mercury Center is open for select guests through June 3, with appearances from soccer stars, artists, musicians, and Los Angeles-based personalities.
A special viewing party for the United States vs. Colombia Copa America match will be held tomorrow night.
via: adi
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