Another day, another milestone for adidas as they have successfully released and sold out most of their stock of the new Iniki Runner (try Kixify if you didn’t cop). The vintage-inspired lifestyle sneaker with Boost technology is the latest in a growing number of classically styled adidas silhouettes that are getting a new lease on life thanks to the super popular and super comfortable cushioning system.
But hybrids like the Iniki Runner isn’t some new revelation that brands are just now starting to jump on. There have been numerous other examples of iconic kicks getting a refresh by implementing the latest technology on them, whether it’s now knitted instead of leather or the brand new cushioning applied to an untouched upper.
While some might argue that the practice is a little lazy as brands should be focused on pushing everything forward with an eye to the future, the retro business – whether it’s remixed or remastered – is a very lucrative one especially if it hits huge. Nike Sportswear and Jordan Brand have used this strategy to varying degrees of success and failure through the years, Reebok Classics have placed their legendary Pump on anything that moves and adidas Originals love to go back and tinker (no pun intended) with their legacy models to see what will work in the modern era. And Boost works with everything.
Ok, that’s not totally true of course. As much as people seem to be loving the adidas Iniki Runner right now and have gotten hyped for upcoming Stan Smith Boost, the reception for the adidas Superstar Boost has been tepid at best. Like all trends, the momentum that Boost has captured and sustained for two years now seems to be growing right now but we all know that it will eventually level out at some point. The question is when it does, does Boost become as synonymous with adidas as Air does with Nike. There’s an argument that it’s already there, but let’s give Boost a few more years to prove itself before we start making the comparison.
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