Sneaker News and Updates

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Recap: Puma Launches The Puma RS-0 In Berlin

 

Last week in Berlin, Puma introduced the all-new Running System (RS) range to global industry movers and shakers, press and cool local crowd.

Guests were taken along a unique experience, first through the RS archive showcasing the OG styles from the 80?s ? RS-Computer, RS-100 and RS-1, followed by the central installation where all-new RS iterations are displayed ? the RS-0, RS-350, RS-100 and the RS-Computer.

Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the different cultural pillars ? Music, Photography and Gaming.

It was first time ever that Puma unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms.

Starting Spring-Summer ?18, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more. Together they will create drops that explore themes such as gaming, music, photography and more.

Price and release dates are as follows:

Puma RS-0 ? Pre launch April 14 / wider release April 19 ? $130
Puma RS-100 ? ISD April 19 ? $85
Puma RS-350 ? ISD April 19 ? $100

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First Look: Sonic the Hedgehog x Puma RS-0

About a month ago we let you know that a SEGA x Puma collab centered around the Puma RS-0 was in the works. Today we get a first look at the shoe. Introducing the Sonic the Hedgehog x PUMA RS-0. This Sonic the Hedgehog themed version of the Puma RS-0 comes dressed in a hairy-textured Blue upper that we assume is supposed to resemble Sonic the Hedgehog. Other details include the Yellow and Red accents on the upper, rope laces, dual branding on the tongues, White soles that may or may not be glow-in-the-dark and a Pinkish-Red outsole.

Look for the Sonic the Hedgehog x Puma RS-0 to release this June. More info and images are sure to follow, so stay tuned.

image: sneakerboxClyde

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The Alife x PUMA Clyde Argyle Releases Tomorrow

PUMA is getting together with Alife to release a new collaborative version of the PUMA Clyde.

Adding to the PUMA Clyde silhouette?s roots in New York City, not only on the court but in the streets, Alife teams up with Puma to present the Alife Puma Clyde in Argyle. The upper consists of a printed black argyle pattern on a premium white suede, with black suede detailing on the heel and toe of the shoe. The side of the shoe features the iconic white Puma formstrip logo, with subtle Alife branding on the heel. The pair also includes two different lace options, argyle or solid black.
The Alife x Puma Clyde in Argyle will be available exclusively Thursday, April 5th in-store (Alife A.R.C. 158 Rivington St. New York, NY 10002) at noon and online at 10am on http://alifenewyork.com  for $100.

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Release Date: PUMA Suede Embellished Pack

The latest Puma release to celebrate the 5th Anniversary of the Puma Suede is the PUMA Suede Embellished Pack you see above.

The PUMA Suede Embellished Pack is all about adornments with delicate touches of embroidery, texture and shine. The Puma Suede comes in your choice of Black or White, both done in premium suede uppers and a Formstripe that’s embellished with a unique floral embroidery set in vivid Reds, Pinks and Blues. Adding to the aesthetics of the design of the Pums Suede 50 logo in Gold foil emboss noted on the tongue. White soles and rope laces are also in play.

The PUMA Suede Embellished Pack will also include matching PUMA Embellished apparel which can be seen above. Releasing on April 5th, find the entire collection at PUMA.com and select retailers.

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Release Reminder: PUMA Fenty by Rihanna Avid Collection

Set to release tomorrow, here’s a good look at the entire PUMA Fenty by Rihanna Avid Collection centered around the recently unveiled Fenty Avid Trainer.

The new sneaker/sandal hybrid will come in two different colorways consisting of Bay/Cherry Tomato and Vanilla Ice. The moccasin-inspired footwear has an upper that is constructed out of mesh with a large opening on the tongue area of the shoe. Additional details include a bungee cord lacing system, cross straps on the toe, and PUMA branding on the toe.

If you’re looking to pick up either pair, look for the PUMA Fenty by Rihanna Avid Collection to release at select retailers beginning tomorrow for the retail price of $130.

images: Feature

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Rihanna Is Releasing A New Trainer With PUMA, The Avid Trainer

Rihanna and PUMA are back again for a new project this time to release a new trainer. Dubbed the Fenty Puma by Rihanna Avid Trainer, this new silhouette will be making its debut in the Spring of 2018.

Seen above in two different colorways of Bay/Cherry Tomato and Vanilla Ice, this new trainer has more of a moccasin/sandal appearance as the upper is constructed out of mesh with a large opening on the tongue area of the shoe. Additional details include a bungee cord lacing system, cross straps on the toe, and PUMA branding on the toe.

The Fenty Puma by Rihanna Avid Trainer is expected to first debut overseas on March 30th followed by a stateside drop in May/June. Keep it locked to Kicks On Fire for updates.

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Release Date: Selena Gomez x Puma Phenom Lux

Above you will get a first look at the first ever Selena Gomez Puma shoe. The Selena Gomez x Puma Phenom Lux is technically a trainer but for sure does not lack in the “slaying” department. It will allow women not only to perform, but also take action.

The Selena Gomez x Puma Phenom Lux comes dressed in a White and Gold color scheme and comes with features such as heel pull tabs, straps on the midfoot and translucent underlay paneling.

 

?It?s been really fun to work so closely with PUMA on the design of this shoe. I?m also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally? said Selena.

Look for the Selena Gomez x Puma Phenom Lux to make its debut on April 6th at Puma and select retailers for the retail price of $110.

via Puma

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The Puma R System Will Be Getting A Reinvention This Year

Puma RS-0 (2018)

 

Original Puma RS Models (Mid ’80s)

 

Puma is known for looking back to their sports roots to inspire their current Sportstyle collections. Continuing that theme, Puma will take cues from the past and moves into the future by completely rebooting the RS design. Puma strips the the RS model down to the basics and builds it up with a modern look and feel. This ?0? starting point turns PUMA?s new RS-0 franchise into a platform: every RS-0 design celebrates the reinvention of a unique moment or movement in culture. Call it future meets retro.

The original RS (short for RUNNING SYSTEM) was an innovative, high quality cushioning technology established in the 80?s. The RS was PUMA?s answer to the demand for high-tech stability runners back in the day.

?We are nostalgic for the aesthetics of the past with the expectations of the future. This is how PUMA defines the new RS-0. It?s taking something from the past, evolving it, and reinventing ?it for today,? ? HEIKO DESENS, PUMA CREATIVE DIRECTOR FOR SPORTSTYLE

Today?s generation recognizes the past and where styles or innovation originate from while constantly moving at the speed of light, pushing culture forward.  This subsequent Neo-Nostalgia design trend seeks out something meaningful from the past and makes it new and relevant for today. It offers an inspiring mix of rediscovery and original thinking.

The OG R-SYSTEM

Originally released in 1986, the PUMA RS-100 is a running sneaker that was considered extremely advanced for its time. This fashionable and comfortable model has a textile and leather upper, padded collar, PUMA R-SYSTEM technology for cushioning, and a rubber outsole. 

Shortly after RS-100, the RS Computer Shoe was released. It was the first-ever analytical shoe that gave runners the power of computing to aid in performance. A custom-designed computer chip built into the right heel automatically records the time, distance and calories expended then communicates the results once plugged using a 16-pin cord to any Apple IIE, Commodore 64 of 128 or IBM PC Computer. It was the intelligent way to run and was way ahead of its time.

Following the success of the two R-SYSTEM models, the RS-350 was released in 1987. The RS-350 is an example of streamlined ?80s running design, offering support in the midsole as well as rubber details on the heel, definitely an elevated version amongst the R-SYSTEM family.

 

R-SYSTEM REBOOT – Puma RS-0

The new Puma RS-0 has undergone a future-retro makeover with a totally new model that lives in the future and yet resembles its past. This RS-0 introduction model indicates what “next” means for PUMA and its Green colorway is a futuristic take on PUMA?s iconic Archive Green.

Starting Spring-Summer ?18, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more. Together they will create drops that explore themes such as gaming, music, photography and more.

Price and release dates are as follows:

Puma RS-0 ? Pre launch April 14 / wider release April 19 – $130
Puma RS-100 ? ISD April 19 – $85
Puma RS-350 ? ISD April 19 – $100

 Stay tuned as more info begins to surface.

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A Sonic the Hedgehog x Puma RS-0 Collab Drops In June

Yup! You read that right. A SEGA x Puma collab is on the way. This new partnership will include a collaboration that is sure to bring out the best of both worlds as SEGA’s iconic Sonic the Hedgehog joins forces with Puma’s all-new RS-0 sneaker.

This partnership comes at a time when both brands are experiencing a resurgence. This Spring, PUMA is launching the new RS-0 shoe, which is a reboot of their classic 80?s Running System (RS) line.

For SEGA it underlines their continued efforts to align key franchises within the SEGA portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.

No images of the shoe have leaked just yet, but above you will get a pixelated (it’s only right, right?) teaser of the shoe that looks like it’s utilizing a Sonic-inspired color scheme. There’s also a video that’s sure to get you even more excited for this release.

Look for the Sonic the Hedgehog x Puma RS-0 to release this June. More info is sure to follow, so stay tuned.

via: Puma

 

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Puma Announces Partnership With World-Renowned Pop Music Icons BTS

Puma just announced that they are partnering up with BTS. For those of you who don’t know, BTS is a world-renowned Seoul-based K-pop group comprised of V, SUGA, JungKook, RM, Jin, j-hope and Jimin. They’ve been making huge waves in the music scene and are loved by millions of fans from their home base to the far corners of the globe.

BTS has partnered with PUMA in South Korea since 2015 on brand campaigns and product collaborations. This year, BTS and Puma will  release their collaborative product worldwide, which includes a remix of the classic Puma Turin and stylish sportswear basics. The PUMAxBTS collection will be first available in Korea this Spring, with other regions following up later this summer. Additionally, BTS will be seen in PUMA campaigns this year for the brand?s Sportstyle range, which includes classic PUMA icons such as the PUMA Suede and T-7 Track Suits.

BTS won the ?Top Social Artist? last year at the Billboard Music Awards, one of the top three music awards in the United States. They were also officially invited to the American Music Awards (AMA) to perform on stage, being the first K-pop group to do so, increasing the reputation of K-pop music and culture. In addition, they released the remix album ‘MIC Drop’ last November, making it to 28th place on the ‘Hot 100’, the Billboard singles chart, in the United States, which is the top record for a K-pop group.

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These Two Colorways Of The Puma Prevail OG Are Now Up For Grabs

Are you familiar with the Puma Prevail? No? I don’t blame since the shoe originally released back in 1994 and has been out of commission for quite some time. That said, Puma has been releasing colorways of the model here and there for about a year now, but these two new releases come rocking OG colorways of the model.

The Puma Prevail OG comes dressed in OG colorways done in your choice of White/Grape or White/Ocean Blue. The Puma Prevail pairs together a mesh, leather, and neoprene upper while placing it on top of a Trinomic cushioned sole. The “dad shoe” wave is at an all time high, and these manage to fit right in. Out now, find both pairs at select retailers such as Street Connexion.

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Big Seans Debut Collection With Puma Revamps Classic Puma Models


Luxury Meets Classic, Detroit Style. That’s one way to describe the upcoming collection between Puma and Big Sean. Big Sean takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He?s embodied this throughout his evolution from local Detroit rapper to international star? he?s worked hard to get here, and he never forgets his beginnings.

Sean?s talents go beyond music and performance; his personal sense of style for one has undergone transformations over the years and has now reached icon status. As a PUMA creative collaborator and ambassador, he gives his stamp to his debut collection that reflects his classic meets street luxe style.

Releasing prior to the full range is a capsule pack that Sean designed to commemorate the Suede?s 50th anniversary. That OG PUMA ?D? branding reminiscent of its founder Rudolf Dassler?s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ?D? branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstripe, a knitted sock construction and a customized lacing system originally inspired by hiking laces. Sean?s characteristic Green, White and Blue colorway finishes off the clean iteration and appear on the heel loops, sole and foot bed.

Sean breathes new life to the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants is street meets luxe with a mix of soft satin, velour, double-knit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.

The collection expands to a carefully curated range that celebrates Sean?s style journey featuring classic and streetwear staples in sport-inspired luxury. Drop one features another colorway of the Suede in Ash and a crisp rendition of the Clyde, sans the Formstripe, in Natural Vachetta. Both renewed classics bear Sean?s signature on the outer lateral side. The PUMA x Big Sean Leadcat stands out with premium detailing and his signature logo at the heel.  It?s the coziest that you can get with a molded foot bed for soft comfort and padded, premium suede strap.

Onto the apparel, Sean took careful considerations on classic pieces and reinterpreting them in an elevated level with luxury fabrics, focusing intricate constructions. His take on the classic coach jacket comes in tonal fabric clashing- soft satin and nylon in Whisper White. The dedicated tape that runs through the whole collection and Detroit inspired embroidery give the PUMA x Big Sean Jacket a bespoke finish. The PUMA x Big Sean Hoodie in Whisper White comes in tonal fabric clashing, half in soft velours and half in premium double-knit. The striped taped that runs as the read thread throughout the collection is applied in a sophisticated placement inside the hood. The hoodie gets it ìs elevated finish with a tonal embroidery sign off on the chest. The Classic Tee in the same milky colorway comes with sophisticated details that make it the luxury core piece of the collection. The collection?s trademark tape applied as a loop on the back neck and the tonal oversized graphic on the back. Rounding up the clean and fresh range is the PUMA x Big Sean T7 Track Top and Pants in slightly darker interpretation in Ash.

The PUMA x Big Sean Suede 50 Anniversary Pack drops in select sneaker retailers like DTLR, Footaction and PUMA.com on March 22. Drop one of the collection will make its way into the same select retailers on March 31.

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Puma Links Up With Contemporary Artist CJ Hendry To Commemorate Launch Of Puma Golden Suede

As most of you know by now, the PUMA Golden Suede makes its debut on March 3rd. This latest release celebrating the 50th anniversary celebration of the PUMA Suede is given extra attention as Puma has partnered with contemporary Australian artist CJ Hendry, to draw a larger than life Puma Golden Suede to commemorate this week?s launch

Known for her hyper-realistic, large-scale drawings of modern luxury items, CJ Hendry absolutely kills it, see for yourself above.

To honor the Suede?s golden year, PUMA is partnering with brands and icons in music, fashion, street and pop culture to introduce 50 unique drops of the classic silhouette. This March, to highlight the special 50th Anniversary of its existence, the PUMA Suede will be turned gold.

Look for the PUMA Golden Suede to make its way to retailers like PUMA.com, PUMA Lab Powered by Foot Locker and Villa on March 3rd for a price of $100 in adult and children?s sizes.

 

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This Is What Puma x Sophia Webster Have Planned For The Summer Season

 

Puma and Sophia Webster (British accessories designer) will be linking up once more to release a new Puma x Sophia Webster Spring/Summer 2918 collection. The second season collection is all about princess like. The Princess PUMA theme collection features hand-drawn prints, metallics and a little sparkle.

The collection is set to release as part of two key drops with the first launching in March and the second following in May. Part one of the collection sees Sophia?s chic and bold signature aesthetic applied to PUMA?s well-loved court classics, the Suede and Basket, as well as Platforms and Leadcats slip-ons featuring an abundance of glitter, colour and metallics. Completing the footwear offering are the all-new standout Muse Echo with pastel ombre knit and new design updates on the PUMA X Sophia Webster?s signature cage detailing. The wide selection of footwear is complemented with an equally extensive collection of stand-out apparel pieces from jackets, tees and tutus to tights, tanks, track tops and pants. Ruched fabric layers, cinch waists and layered mesh contribute to the sophisticated look and feel of the collection.

The second drop features a bolder colour palette in time for Summer with a fruity theme running throughout. Dragon fruit and kiwi inspired graphic prints are applied to breathable, performance apparel whilst footwear features watermelon prints and coloured rubber midsoles. A deliciously sweet look combined with functional, ultra-comfortable materials and styles.

The first drop of the PUMA x Sophia Webster SS?18 collection releases on March 17, 2018 in PUMA stores, PUMA.com and select lifestyle retailers, with the second drop following on May 12, 2018.

                                                             

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Selena Gomez Helps Launch The Puma Ignite Flash For Women

Puma is excited to bring to your their brand new Puma Ignite Flash for women, featuring Selena Gomez, as compliment of the ?En Pointe? Spring-Summer collection.

The Puma Ignite Flash is a training shoe that comes equipped with an evoKNIT upper that provides with form-fitting comfort for long trainings. Below you will find a sole with IGNITE foam providing a lightweight, comfortable, and cushioned feel under the foot. The molded rubber heel clip designed to secure the heel completes the major features of the shoe.

Selena spearheads the ?En Pointe? collection, which PUMA built for confident women, it compliments all aspects of the hustler lifestyle. As the ultimate fashion icon, Selena is the ideal representation of the line ? her flexible style takes her from the gym to the red carpet and to all corners of the globe.

Look for the Puma Ignite Flash to make its debut on mach 15th @ PUMA.com.

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