Puma has announced that Netherlands and FC Barcelona superstar Memphis Depay is the brand’s newest global
ambassador for the brand in a long-term partnership.
The new partnership will see Puma collaborate with Memphis across his many passions. Not only is Memphis a star on the pitch, but he is also a creative at heart off the pitch. PUMA plans to work with Memphis on both football and lifestyle projects that tap into his love of music, fashion, art and community outreach.
?To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life and continue the work of my foundation, which aligns naturally with PUMA?s existing REFORM platform,? said Memphis Depay.
The partnership will combine influences from sport and culture to create unique products, starting with the launch of Memphis? very own PUMA collection later in 2022. PUMA will develop co-produced fashion product with Memphis through his luxury sub-label BADTTW (?Blind and Deaf to the World?).
?We believe Memphis is a generational talent. He is widely recognized as one of football?s top stars in and outside of the game,? said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. ?Fast on and fast off the pitch, Memphis perfectly reflects PUMA?s Faster Football movement. Taking risks and defying convention to shape football culture on and off the pitch, breaking down barriers and driving positive change not only in football but in the community through his various initiatives with a fearless attitude.?
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