YUMS Sneakers Made Famous By Soulja Boy Are Back

Maintaining the iconic look of the 2000s classic brand, the “Sweet Series” was designed by celebrated graffiti artist and Chief Creative Officer, Tex Moton. The “Cupcake,” “Sugar,” “Rainbow Sherbet” and “Mixed Berry Tart” colorways express tonal and multi-color designs that come in unisex sizing and accompanied by matching headwear. The sneakers are crafted of rich leather and suede with playful design obscured by a transparent rubber outsole segment.