Projected 2016 NBA lottery pick Jaylen Brown will be signing a footwear and apparel endorsement deal with adidas, as reported by The Vertical.
Brown spent one year at California and will be entering the 2016 NBA Draft without having hired an agent. Brown’s shoe deal with adidas is worth north of $1 million per year which would put him among the top handful of players in his class from a footwear endorsement perspective.
For adidas, the signing represents a shift in strategy as it looks to reposition itself in the basketball market. The brand is entering the final season of being the official outfitter of the NBA, and it is looking to spend its future sponsorship and marketing dollars on signing players. Adidas has been extremely aggressive in this year’s draft, angling to sign as many as seven of the projected top 10 picks. The NBA draft is June 23.
via: The Vertical
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