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Known for his unique style and take on mysticism and memento mori, the adidas Skateboarding x Bonethrower collaboration channels Bonethrower?s immersive background in psychedelic art, skateboarding, and DIY culture for this limited edition footwear and apparel collection. Working in partnership with the Better Cotton Initiative, a selection from the collection was ethically sourced to help improve cotton production worldwide.
“The inspiration behind this collaboration was to try and best combine the world of adidas skateboarding with the one I created with YOD,” Bonethrower says about the idea to mesh his fictional world with real world skateboarding. “The wizards and warriors of YOD are from a world where everyday is a battle for survival and it’s a struggle to get to the end of the day to grab a cold one at the bar with your friends.”
Utilizing Bonethrower?s unmistakable aesthetic of bright, bold colors and graphic lines, the limited edition adidas Skateboarding x Bonethrower collection leads with a customized adidas Matchcourt shoe, track jacket, snapback hat, t-shirt and longsleeve tee. Bonethrower?s fine-lined iconography reads like modern hieroglyphics, marking new territory, while creating a synergy between Latin folk art and Los Angeles? modern visual swell. Through depth and simplicity, a new street language is created, with adidas? silhouettes providing the heritage to tell new stories.
Take a look at everything above and know that the limited edition adidas Skateboarding x Bonethrower collection will be available at specialty adidas retailers in the U.S. and the adidas Skateboarding website beginning August 5.
In support of the collaboration, adidas released a new video. As the ink dries and night falls, watch Jack Fardell, Daewon Song, Nora Vasconcellos, and Pete Eldridge cross over to the land of YOD, while Bonethrower’s world pushes its way through the cracks of reality.
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