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Last night, PUMA set up shop at NYC’s Altman Building in Flatiron to present to the world their all-new NETFIT innovation (you can read more about it here). The event was hosted by Miami’s YesJulz, a social media socialite and Puma brand ambassador, and featured the world’s fastest man Usain Bolt, who helped launch the new product. After the presentation, event invitees were given a chance to try the new NetFit shoes for themselves in the Lace Lab.

The PUMA NETFIT Collection will release throughout Summer 2017 with the Puma 365 evoKNIT NETFIT launching June 1st, the Puma Ignite Netfit in exclusive women?s colorways launching July 1st alongside the likes of the Puma Tsugi NETFIT, the Puma Ignite Limitless NETFIT, and the PUMA evoSPEED Indoor NETFIT. The Puma Ignite Netfit is available now on Puma.

See below for a recap video of the night’s events.

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Puma is looking to change the game with their latest tech innovation. Known as NETFIT Technology, this latest creation offers a unique customizable lacing system that will adapt to whatever you performance needs and style preference is, all in one shoe.

NETFIT Technology improves the fit and support by combining a high grade engineered net with form-fitting base materials. Using netted mesh allows you to have complete control over how you’d like to lace up your sneaker. You have anendless amount of options suitable for virtually everyone’s needs. Whether you’re looking for just the right fit for the track, gym or street, NETFIT technology gives you the chance to customize however you please while at the same time changing up the style of the shoe. Puma has developed five different lacing options to help provide guidance, but in reality the lacing possibilities endless. The five lacing systems include Standard lacing, for runners who need minimal support; Stability lacing, for runners who need additional medial support; Wide Foot lacing, for runners with wider feet that need extra room; Narrow Foot lacing, for runners with narrow feet; and Heel Support lacing, for runners who prefer a tighter fit around the heel.

Puma athletes such as the fastest man in the world, Usain Bolt, will be wearing shoes that feature NETFIT Technology to train for the World Championships in London 2017.\

?I do a lot of training ? sometimes a bit too much ? and it?s always different. Sometimes I?m doing power work, and then sometimes it?s speed and agility work, so it?s important to have a shoe that?s flexible enough to do the right exercise,? says Bolt. ?The best thing about the NETFIT Technology is that it is customizable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it. Sometimes you wish you could just design shoes purely tailored to your own feet and now you can. Plus, they look great, and that?s always the most important thing, right??

In addition, NETFIT Technology will also be available on a range of Puma Football products giving players endless scope to customize their game. Also, NETFIT will also launch on a few lifestyle silhouettes such as the Tsugi.

PUMA NETFIT Technology will officially be launched in May 2017 and will be available starting now with the Speed IGNITE NETFIT; from May 10^th with 365 evoKNIT NETFIT; from June 1^st in men?s and women?s IGNITE NETFIT and Tsugi NETFIT; and from July 1^st the IGNITE Limitless NETFIT, Tsugi NETFIT, 365 NETFIT, evoSPEED Indoor NETFIT, and more.

The post Puma Reinvents Lacing With Their New NETFIT Technology appeared first on KicksOnFire.com.

adidas has been owning the laceless sneaker look, Nike has introduced self-lacing sneakers that were once a fictional creation in an 80s movie, and now PUMA looks to revamp the way you tie your shoes with their NETFIT system, a dynamic new customizable lacing construction that allows endless ways to tie your shoes for performance or lifestyle purposes. Puma looks to revolutionize the way you tighten your laces from the track, to the gym, to the street with a number of upcoming models with help from the world’s fastest human Usain Bolt and one of the world’s most prolific musicians in The Weeknd.

Adam Petrick, Global Marketing Director of PUMA stated: ?Our goal at PUMA is to constantly push the design of sports products forward in unique and innovative ways. NETFIT certainly does that ? it?s a performance innovation that allows for athletes at every level and across a range of sports to create their own, perfectly customized fit. But maybe even more exciting are the opportunities for creativity ? anyone can use laces of different colors, widths, lengths and styles to create a personal expression for each individual taste. With NETFIT, we?re bringing fashion and style to the world of Sports in a way that is uniquely PUMA.?

The PUMA NETFIT Collection will release throughout Summer 2017 with the Puma 365 evoKNIT NETFIT launching June 1st, the Puma Ignite Netfit in exclusive women’s colorways launching July 1st alongside the likes of the Puma Tsugi NETFIT, the Puma Ignite Limitless NETFIT, and the PUMA evoSPEED Indoor NETFIT. The Puma Ignite Netfit is available now on Puma, with other models to follow.

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Commonwealth and Puma have teamed up to collaborate on a very special version of the Puma Ignite evoKNIT. Releasing later on this month, here’s a first look at the Commonwealth x Puma Ignite evoKNIT.

The Commonwealth x Puma Ignite evoKNIT starts off with a clean simple base but it’s the bold detailing that really sets this pair apart. The shoe consists of a White knit upper that also includes the sock-like collar. The simplicity of the shoe is quickly broken up by the woven support strap that comes in Red, Blue and Black. Even more color can be found by way of the Orange pull strap on the heel. The White IGNITE foam midsole comes with faint speckling, the TPU heel counter and eyestay comes in White, the laces come in two-toned fashion, while additional Commonwealth branding can be found on the sock-like collar. Get a good look at the shoe above and just know that the Commonwealth x Puma Ignite evoKNIT is slated to drop on May 13th at select retailers as well as at Commonwealth’s web store. Are you looking forward to this release?

images: Puma

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Following up their impressive ASICS GEL-Lyte V collab from March, Washington DC-based sneaker shop Commonwealth is now ready to drop their second project of the year, this time with Puma. The two team up for a special edition of the Ignite evoKNIT featuring some fresh summer vibes. The fully knit upper of the modern lifestyle sneaker goes with a crisp white shade that’s juxtaposed with colorful patterns on the straps, bright orange heel tabs, and alternate neon lime laces that give the Ignite a throwback ’90s feel. Other details include Commonwealth logos on the ankle, silver speckles on the midsole, and gum rubber outsoles.

The Commonwealth x Puma Ignite evoKNIT drops May 13th exclusively at Commonwealth stores in the US for $150.00.

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The Puma Blaze of Glory receives another impeccable look this spring with this latest version in a mix of black, olive, and red. Always a great color combination, the three hues combine to form one tough-looking rendition of the Blaze of Glory, constructed in leather with mesh and suede detailing above the soft Trinomic-cushioned midsole. Arriving now overseas, these should hit finer Puma retailers in the USA soon.

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Stampd and Puma get together once more to release some more of their collaborative footwear projects. This time around their work in centered around the Puma Trinomic Woven.

The Stampd x Puma Trinomic Woven comes with a premium knit upper done in Black. The knit upper comes with features such as the taped tongue branding, the tonal rope laces and heel pulls. The Black upper is contrasted by the White Trinomic midsole and the semi-translucent outsole. Out now, find these at select retailers for $140.

images: KITH

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Earlier this week The Weeknd teased at an upcoming collaboration with Puma in which he would be getting his own signature shoe. A few days later the international r&b singer took to his Instagram account once again to give us a first look at what is believed to be the said collaboration.

The Weeknd posted the picture above of him performing on tour while wearing what we believe to be his signature shoes with Puma. The shoe seems to be more of a boot with a nubuck/suede upper and a thick gum sole unit. Perhaps inspired by the Yeezy Boost 750? No official announcement from Puma or The Weeknd yet, but stay tuned to Kicks On Fire for updates.

via: theweeknd

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Earlier this week Puma was proud to introduce their brand new 365 Streetwear Football footwear launch. This was a big event that was highlighted by Mario Balotelli crowning the winner of the 8 team street tournament.

Also on hand were the newest members of the Puma street roster, Lisa Freestyle and hip-hop artist and football fanatic MHD.

Each team was captained by a major influencer in the street football scene taken from the worlds of freestyling, comedy, hip-hop, and YouTube.

The brand new Puma footwear has a hybrid feel to them that makes them just as appropriate for the street as they are for performance on the court. Get a good look at the shoe and event courtesy of the Puma images above and be sure look out for the new PUMA 365 footwear in select retailers.

The post Check Out The Puma 365 Street Football Shoe Launch appeared first on KicksOnFire.com.

Puma’s EvoKnit line expands this spring with a new future-forward knit-constructed silhouette for women, the Fierce. The stylish design features a sock-like EvoKnit upper with elastic cross straps at the midfoot for dynamic, foot-hugging fit. The upper sits atop a speedy looking forward moving foam sole to complete the sleek design. Ladies can find the Fierce EvoKnit arriving now in black/white and pink/navy colorways at select Puma retailers around the globe.

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Now that The Weeknd is a part of #TeamPuma, you knew it was only a matter of time before he got his very own collab with the brand. It looks like the collab is happening sooner than we thought as The Weeknd himself recently shared a teaser image of what’s to come.

What you see above is a “first look” at the The Weeknd x Puma sneaker collaboration. The only thing that the image shows is the embossed dual branding on what appears to be a rubber surface, perhaps the outsole? No image of the actual sneaker has been provided just yet, but The Weeknd says, ?In a few months I?ll be able to share what we?ve been working on. Until then stay tuned.?

Who’s excited for this upcoming The Weeknd x Puma sneaker collaboration. Stay tuned as we’re pretty sure new info on this drop will be dropping in the next couple of weeks.

via: theweeknd

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The Puma Tsugi Shensei arrives in this brand new Triple White colorway just in time for the Spring season. Having just made its debut as a collaborative release with KITH, Puma is now releasing their brand new model on its own.

The Puma Tsugi Shensei is a performance lifestyle crossover model inspired by the sensibilities of Japanese design. It comes with a very unique lacing system that makes it seem like the tongue is placed on top of the laces. The laces can be seen creeping out from the lateral and medial side, while the sock-like upper and IGNITE Foam sole assure that this model will be a modern looking sneaker with plenty of comfort to it. Coming in all-White from top to bottom, the mesh, leather and neoprene constructed model can now be found at select retailers for $100. Thoughts on the newest coming out of Puma?

images:  Foot District

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After dropping in limited quantities at Kith, Puma officially introduces their new performance-meets-lifestyle crossover silhouette named the Tsugi Shensei to the world. Modeled here by brand ambassador The Weeknd, the Tsugi Shensei features a silhouette inspired by the sensibilities of Japanese design, featuring a unique lacing system with the laces sitting on the lateral and medial side of the foot for a custom fit and progressive look. The futuristic upper sits atop a soft IGNITE Foam sole found in the brand’s performance running models.

The Tsugi Shensei is actually the debut model to drop in an all-new Tsugi line from Puma (Shensei translates to “Reborn”), and hits worldwide Puma retailers and Puma.com on April 21st in the black and white colorway seen here.

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Daily Paper links up with Puma to release two collaborative efforts. Above you will find two colorways of the Daily Paper x Puma Court Platform.

Opting for a premium yet minimal aesthetic, the collab consists of the models rocking premium suede uppers accompanied by features such as the embossed Puma side stripe, tonal metal lace eyelets, a thick White rubber midsole accented by Light Green and Orange speckles as well as the Orange block hits on the lateral side of the midsole. Adding a collab feel to the shoe is Daily Paper?s shield logo noted on the dual-branded tongue and on its own on the heel. Coming in Light Green or Light Grey pick up either colorway of the Daily Paper x Puma Court Platform today for the retail price of $110.

images: BAIT

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Puma helps introduce a lesser-known menswear label to the world with some unique new sneakers by Amsterdam’s Daily Paper. The fashion house creates their own bold interpretation of a classic court shoe, featuring a somewhat minimalist premium suede upper with embossed Puma side stripes and prominent metal lace eyelets. In two tonal colorways of light green and light grey up top, the real action starts on the thick white rubber midsole with light green and orange speckles and bold orange rectangular blocks near the lateral toe. Daily Paper’s shield logo is added to each dual-branded tongue as well as the heel.

The Daily Paper x Puma Court Platform is available at finer Puma stockists now including BAIT.

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