Puma is looking to change the game with their latest tech innovation. Known as NETFIT Technology, this latest creation offers a unique customizable lacing system that will adapt to whatever you performance needs and style preference is, all in one shoe.
NETFIT Technology improves the fit and support by combining a high grade engineered net with form-fitting base materials. Using netted mesh allows you to have complete control over how you’d like to lace up your sneaker. You have anendless amount of options suitable for virtually everyone’s needs. Whether you’re looking for just the right fit for the track, gym or street, NETFIT technology gives you the chance to customize however you please while at the same time changing up the style of the shoe. Puma has developed five different lacing options to help provide guidance, but in reality the lacing possibilities endless. The five lacing systems include Standard lacing, for runners who need minimal support; Stability lacing, for runners who need additional medial support; Wide Foot lacing, for runners with wider feet that need extra room; Narrow Foot lacing, for runners with narrow feet; and Heel Support lacing, for runners who prefer a tighter fit around the heel.
Puma athletes such as the fastest man in the world, Usain Bolt, will be wearing shoes that feature NETFIT Technology to train for the World Championships in London 2017.\
?I do a lot of training ? sometimes a bit too much ? and it?s always different. Sometimes I?m doing power work, and then sometimes it?s speed and agility work, so it?s important to have a shoe that?s flexible enough to do the right exercise,? says Bolt. ?The best thing about the NETFIT Technology is that it is customizable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it. Sometimes you wish you could just design shoes purely tailored to your own feet and now you can. Plus, they look great, and that?s always the most important thing, right??
In addition, NETFIT Technology will also be available on a range of Puma Football products giving players endless scope to customize their game. Also, NETFIT will also launch on a few lifestyle silhouettes such as the Tsugi.
PUMA NETFIT Technology will officially be launched in May 2017 and will be available starting now with the Speed IGNITE NETFIT; from May 10th with 365 evoKNIT NETFIT; from June 1st in men?s and women?s IGNITE NETFIT and Tsugi NETFIT; and from July 1st the IGNITE Limitless NETFIT, Tsugi NETFIT, 365 NETFIT, evoSPEED Indoor NETFIT, and more.
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