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Out Now: Puma Tsugi Blaze EvoKnit Black Dark Shadow
By SoleInsider
Above you will find the Puma Tsugi Blaze EvoKnit in a Black and Dark Shadow color scheme. Think of it as a modernized version of the classic Puma Blaze of Glory. Its progressive design consists of a knitted mesh upper paired up with the sock-like collar. It also comes with a futuristic shield vamp, a side panel speed lacing system, an elasticated Puma branded heel wrap all while being placed on top of a sole equipped with IGNITE FOAM and a razor-edged rubber outsole. Pretty dope, right? Pick up a pair today from select Puma stockists for the retail price of $100.
Puma Hosted Camp Puma In Los Angeles Last Night To Launch The New Womens Velvet Rope Collection
By SoleInsider
Last night, Puma hosted CAMP PUMA to help launch their newest women’s collection, Velvet Rope, at Goya Studios in Los Angeles.
VIP guests were able to enjoy workout classic that was then followed up by cocktails, bites and fresh beats provided by SimiHaze.
The Velvet Rope collection began with the idea of Velvet Rope, dividing the line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates the commands. Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting.
Take a look at the images of the event and collection above and just know that everything is now available on PUMA.com, Puma Stores and retailers worldwide.
Puma Celebrates Usain Bolts Journey And Finals Race With Special Pair Of Bolt Legacy Spikes
By SoleInsider
Last night in London, Puma held a press conference that celebrated Usain Bolt and his legendary status and long track & field career.
Puma made sure to remind Usain of key moments in his life that contributed to his legacy, and Usain?s parents surprised him by joining him onstage to present him with a special pair of Bolt Legacy Spikes that commemorate his journey as he prepares for his final race.
Wellesley and Jennifer Bolt gifted their son his first pair of spikes back when he began running on the track, so it was only fitting that they were there to hand him the final pair of his professional career as well. These are the Bolt Legacy Spikes made exclusively for London and they have design details from key moments in his journey. The right shoe is labeled ?Forever? and has the alpha symbol to represent the beginning of his career. The shoe is in the purple and green from William Knibb High School where he started on the track. The left shoe is labeled ?Fastest? and has the omega symbol to represent the finish of his career. The left shoe is gold to represent his successes and the sock liner highlights his major achievements since 2002. The tongue of the spikes have Usain?s signature and a mark of his classic pose embossed, the Jamaican flag is also incorporated to show the love he has for his home country.
?Usain Bolt has been a transformative figure for track & field and brought a type of energy that the sport has never seen before,? said Bjoern Gulden, CEO of PUMA. ?The way he has stayed true to his core messages, family, and fans the whole time has been what?s really resonated with people all around the globe. We are proud to have been working with Usain for so many years now and our partnership will continue long after his race this weekend.?
Usain Bolt will wear his Legacy Spikes on the track in London and limited pairs are available at select retailers.
KoF Live: Reliving My Childhood With The Puma Tsugi Shinsei 90s Pack & A Clean Pair Of The Puma Tsugi Netfit
By SoleInsider
Mail time! Puma recently blessed our mailbox with not one, but two different iterations of the Puma Tsugi: One pair from the Puma Tsugi Shinsei 90?s Pack and one pair of the Puma Tsugi Netfit. Let’s take a closer look at both.
Pup not included
Starting off with the presentation of the Puma Tsugi Shinsei 90?s Pack (hats off, Puma). Puma went all out with this one, man! Being that this Puma Tsugi Shinsei comes dressed in colorfiul 90?s vibes, the shoe came with a bunch of items many of us used back in the 90s (assuming you were an adolescence back in the day). Inside a clear see through backpack you will find a Black and Grey Puma windbreaker, a koozie with a classic design straight from the 90s, a Squeezeit juice, a disposable flash camera, some puddy, a koosh ball, a water gun, a gameboy-style phone case, fruit gushers, fruit by the foot, retro-style sunglasses and some hubbba bubba buble tape. Talk about childhood nostalgia, huh?
FYI: The retail version of the Puma Tsugi Shinsei 90?s Pack will not come with all the ’90s goodies you see above.
The Puma Tsugi Shinsei comes equipped with IGNITE Foam in the foot-bed for flexibility and cushioning. The unique lacing concept gives you the liberty to personalize the fit. It also comes with a sock construction with padded tongue and textile vamp. The elastic heel wrap features Puma branding while the razor-edged rubber outsole completes the look. I got the Green and Black colorway, which is dope since that’s the one I had my eye on from the get-go.
The Puma Tsugi Netfit came in your traditional Green Puma box, but there’s nothing traditional about the new design utilized on the model. Back in May, Puma introduced their new lacing system that goes by the name of NETFIT. NETFIT offers a unique customizable lacing system that will adapt to whatever you performance needs and style preference is, all in one shoe. The Puma Tsugi is one of the first models to try on the NETFIT lacing system. Using netted mesh as overlays on the side panels allows you to have complete control over how you?d like to lace up your sneaker. Although I haven’t had the chance to play around with my own creative designs, I already have a few ideas in mind. I’m pretty excited to see what I can come up with.
Both the Puma Tsugi Shinsei 90?s Pack ($110) and the Puma Tsugi Netfit ($95) are now available directly from Puma.com as well as select Puma retailers now.
A big thank you to Puma for blessing up with both pairs, it’s very much appreciated.
Take A Look At The Puma Clyde 4:44 That Was Made Exclusively For Jay-Z
By SoleInsider
Earlier this month we let you know that Puma would be partnering with Jay-Z for the 4:44 tour. When that news broke, many of us were wondering if sneakers would able be a part of the partnership. Less than two week since the partnership announcement, a collab-type sneaker has already surfaced.
Above you will see the shoe that’s currently dubbed the Puma Clyde 4:44. The teaser look shows the back end of the shoe that comes with a branded heel that reads 4:44, the name of Jay-Z’s latest album. Even the color scheme of the shoe mimics the cd?s cover, it even comes with a barcode on the lateral side of the heel. Below you will find a White sole to complete the look.
Said to be a sample pair, no news has been reported yet that these will ever release to the public. You never now though, anything is possible. Stay tuned.
Kids In LA Get To Design Sneakers At A Puma Private Workshop
By SoleInsider
Puma hosted the first-ever The PUMA KiDS Lab this past Monday. This event allowed kids the chance to design their own sneakers. The event was held at Hollywood mommy and celebrity hotspot Au Fudge. The room was filled with around 30 kids ages five to fifteen years old, all creating their own versions of the classic Puma Basket and the Basket Heart.
Also in attendance was Puma designer Neli Ernst along with two renowned street artists, Jasper Wong and Yoskay Yamamoto. All three had the chance to mentor the kids in the event which was organized in collaboration with Amy Wong of Big Bad Wolf.
After being introduced to the world of sneaker design, the kids got inspired with mood boards and the proceeded to created their very own sneaker designs. The PUMA KiDS Lab was filled with a very diverse group of kids from the SoCal area, including Hollywood actors, Lonnie Chavis of This Is Us, Ian Chen of Fresh Off the Boat and Aubrey Anderson-Emmons of Modern Family and mini-style icon, Zooey In the City.
PUMA will be shortlisting a handful of the kid?s designs to be produced as exclusive one-off sneakers. There’s also a rumor floating around Puma’s HQ that one of those sneaker may even be chosen to be sold at retail stores, making it one of the most limited kids sneaker drops ever.
Check out the images of the event above taken by photographer, Ja Tecson and stay tuned as more info on this even begins to surface.
The Weeknd Gives Us A Good Look At The Puma Ignite evoKNIT Wave
By SoleInsider
The new Puma Ignite evoKNIT gets a fashionable update. Modeled by The Weeknd above, here’s a first look at the readily available Puma Ignite evoKNIT Wave.
The Puma Ignite evoKNIT Wave looks to bring footwear to another level of flexibility, comfort and pure boldness. It comes with a Grey and Black engineered knitted upper paired up with an overlay knit that provides you with medial and lateral support. What you end up getting is a sneaker with some really good form-fitting comfort that acts and feels like a second skin and also allows full freedom of movement.
Paying homage to the original Ignite evoKNIT, the new model also features a high sock collar and a full-length IGNITE foam midsole that gives a significant edge to the style, while maintaining its technical roots intact. Priced at $135, look for the Puma Ignite evoKNIT Wave exclusively at PUMA Lab Powered by Foot Locker.
We finally have a release date for the The Weeknd x Puma Parallel to share with you. The Weeknd x Puma Parallel will be the artist’s first signature shoe with the brand. Said to a hybrid model inspired by the military boot and high-top sneaker, the first colorway to release has The Weeknd x Puma Parallel done in a Cream/White color scheme with XO branding on the tongues and outsole. Zippers on the heels provide the shoe with some added aesthetics. We’re pretty sure detailed images of the shoe are on the way but just know that the The Weeknd x Puma Parallel will be releasing on August 24th. Who’s excited for the release.
Above you will find three different colors of the women’s Puma Basket Platform Strap. This new rendition of the Puma Basket comes equipped with a super large strap used for the primary lacing system. The easy on easy off comes dressed in leather upper done in your choice of Black, White or Apple Cinnamon. Additional features on the model include the Puma branding on the strap, tongue and heel, leather lining, White platform soles and the tonal sidestripes. Out now, find pick up either of the three pairs directly from Puma for the retail price of $110. Ladies, you scooping up a pair?
The BAIT x Marvel x PUMA Clyde Sock Black Panther Will Be Limited To Only 200 Pairs
By SoleInsider
BAIT has linked up with Marvel and PUMA to release something special during this weekend’s San Diego Comic Con. What you see above is the BAIT x Marvel x PUMA Clyde Sock Black Panther and it won’t be easy to cop.
This three-way collaboration utilizes the PUMA Clyde Sock as the silhouette of choice as it comes done in an all black upper that is designed with highly texturized suede featuring mesh and diamond debossing. The multi-patterned knit upper along with the silvers accents on the eyelets and heel, further coincide with Black Panther’s vibranium suit. Additional details include different lace options coming in an all black athletic rope, a bi-color black, and reflective 3M rope lace, and exclusive branding between Marvel, BAIT, and Black Panther on the insoles with serial numbers counting up to a very limited 200 pairs.
The BAIT x Marvel x PUMA Clyde Sock Black Panther will release exclusively at the BAIT San Diego store on July 22nd for a retail price of $150.
A Recap Of PUMAs Step Out Football Kit Launch Event
By SoleInsider
PUMA took the time to launch their all-new football kits last week and they did so in style with their Step Out events.
On Wednesday July 12th, PUMA hosted Step Out in LA in partnership with Niky?s and New York in partnership with Upper 90. PUMA Football launched 23 globally licensed club Third and Away kits under the same story of ?Step Out? across 7 time zones. Each kit is dark and fearsome in color, technically-advanced, premium in materials, and features unique detailing inspired by the individual club?s stadium or town, so home pride is with them wherever they go. As you can see in the images above, PUMA put on quite the event as they displayed a variety of the new jerseys at the venues that had a party-like atmosphere for people to enjoy.
The LA event also featured a special appearance by LisaFreeStyle, a well-known Paris football freestyler who rocked the house with her amazing tricks. Take a look a a recap of both the LA and NY events via the images above.
Not only did Jay-Z recently announce his 4:44 tour, he also announced that he will be partnering with Puma for the three months that he’s on tour and perhaps other projects in the future.
Above you will see that tour ad that also happens to feature Puma’s logo placed next to the Tidal and Spring logo.
A rep for Puma told Billboard?We can confirm that Puma is working with Jay-Z on his upcoming tour and other collaborative projects. More details will be shared at the appropriate time.?
This is pretty big news for Puma, right? They’ve been on a tear as of late, imagine if they’re able to work with Jay-Z in other projects aside from the tour? Stay tuned as more info begins to surface.
Puma Lights Up The Game With Worlds Biggest Kit Launch
By SoleInsider
Only July 12th for the first time ever Puma Football launched a total of 23 globally licensed club Third and Away kits under the same story of ?Step Out? across 7 different time zones.
The design and concept behind every kit was to create something that gives the players and fans confidence in style as they prepare for battle and step out into their rival?s territory. Each of the kits designed come in dark colors while also being technically-advanced and constructed out of premium materials. The kits feature unique detailing said to be inspired by the individual club?s stadium or town, so no matter where you’re at rooting for your team, home pride will always be with you.
The reveal began in Sydney as the Arsenal FC team stepped out in front of Fort Denison whilst the sun set on the spectacular backdrop of the Sydney Opera House and Harbour Bridge. Across the globe Puma clubs from Borussia Dortmund to Chivas, Cerezo Osaka to FC Krasnodar, Mamelodi Sundowns to Girondins de Bordeaux, and everywhere in between, launched their kits as the sun went down on their respective countries.
In addition, the Puma Step Out campaign also released a film to demonstrate the crazy feeling the football fanatic can get when they put on their favorite jersey.
Up next for the Puma Tsugi Shinsei model is this new two-pair pack dubbed the Puma Tsugi Shinsei 90’s Pack. Both colorways of the new model comes dressed in 90’s vibes while also keeping elements and next level aesthetic of the progressive streetwear sneaker.
The Puma Tsugi Shinsei comes equipped with IGNITE Foam in the foot-bed for flexibility and cushioning, its unique lacing concept that gives you the liberty of a personalized fit and a sock construction with padded tongue and textile vamp. The first pair comes with a Peach and White knitted upper with a Grey textile vamp. A large PUMA logo is displayed on the elastic heel wrap. The shoe also comes with a Teal razor-edged rubber outsole and paired teal laces. The second pair comes with a Green and Black knitted upper alongside a Black textile vamp. The elastic heel wrap features Teal Puma branding while the Pink razor-edged rubber outsole and Black laces complete the look. The Puma Tsugi Shinsei 90’s Pack will be sold exclusively at PUMA Lab Powered by Foot Locker on July 15th for the retail price of $110. Who’s coppin?
The Detroit Don, Big Sean Laces Up The All-New PUMA Clyde Signature
By SoleInsider
Creative collaborator and global ambassador for PUMA, Big Sean has had the iconic PUMA Clyde in his rotation quite often as of late. Today he gives us a look at the all-new Clyde Signature.
This new iteration of the timeless silhouette from PUMA comes done in an all-black leather upper with Walt ?Clyde? Frazier?s supersized signature by the ankle as well as on the tongue in red to provide a nice pop. Finishing things off is an all-black gum sole and black lacing.
Look for the PUMA Clyde Signature to release at your local Champs, City Gear and on PUMA.com on July 20thfor $80.
