PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners, and community organizations that continue to inspire and shape the future for generations to come. Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice, and acceptance for all.
To kick off the month, PUMA is announcing its multi-year partnership with the Black Fives Foundation in support of Black History education reform. The Black Fives Foundation is a 501(c)(3) nonprofit whose mission since 2002 is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams, and contributors though initiatives that make a difference.
PUMA will also support the Foundation?s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era. Set to launch later this year, The Black Fives Foundation?s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African American in basketball through nearly 1,000 artifacts in the Foundation?s archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards, and more.
This partnership with Black Fives will also include special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation?s trademarked slogan ?Make History Now.? A preview of the first forthcoming collection can be found above (more info to come this month).
Stay tuned as more info on this partnership begins to surface.
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