Serena Williams is not only one of the best tennis players of all-time, but she’s one of the best athletes in sports history. With more accolades and accomplishments under her belt than most athletes, Nike decided to recently celebrate the living legend’s career.
Nike has created a new campaign for Serena titled “Unlimited Greatness.” The new spot chronicles Serena?s amazing career and what makes her one of the most revered athletes of all time. Here is the video.
The vidoe features key words that represent key moments in Serena’s life and career. Here is the breakdown of what each word signifies.
Compton – Serena Williams swung her first racket at the age of three in Compton, California, soon after her family moved from Michigan.
Sister, Outsider – Along with her sister, Williams proved that precocious talent always trumps preconceptions.
Pro – Williams turned pro in 1995, when she was 14.
#304 – Two years later, with a ranking of 304, she beat two top-ten opponents and became the lowest-ranked player in history to achieve this feat.
Winner – In 1999, she claimed her first slam and rose to number four.
Top 10 – The following two years, for the first time, she ranked in top 10.
Paris, London, New York – In 2002, Williams took Paris, London and New York ? plus the number one ranking.
Melbourne – A 2003 victory in Melbourne solidified her first ?Serena Slam.?
Injured – Injury briefly derailed William?s game but never her drive. She dropped to number 139 in 2006, struggled with confidence and critics labeled her obsolete.
Struggling – Williams responded by winning Melbourne in 2007, as an unseeded player, completing the year among the sport?s top ten.
#169 – After another bout of injury she declined to 169, but quickly battled back and resumed her ascent
done, comeback, focused – In 2013, she became the oldest player ever to earn the rank of number one.
#1 – Williams held the top spot through 2014 ? the second woman to retain it for a full year ? and took her sixth title in New York.
Legend – Today, she is revered as the greatest and her influence transcends the game of tennis.
In addition to the “Unlimited Greatness” video, a few Nike athletes, past and present, shared special messages with Serena rooting her on and describing what they love about her and how she transcends the game of tennis. Some of the athletes in the video include Roger Federer, Simone Biles, Gabby Douglas, Lisa Leslie, Rafa Nadal, Michael Johnson, and more. Watch the video below.
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