AIR JORDAN XXV - Released 2010
Inspired by MJ’s ability to see through his opponents, Tinker Hatfield and Mark Smith introduced transparent TPU windows to the sides of the Air Jordan 2010. On the base of each midsole includes MJ’s famous quote: “I’ve failed over and over and over again in my life. And that is why I succeed.”
While the Air Jordan 2010 pays tribute to MJ’s game and the past, it also nods to the future with its innovation. It introduced the first independent forefoot for supportive, natural movement and borrowed a cue from running shoes by using a Zoom Air unit in the outsole for maximum responsiveness.