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For SS17 SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. Two cultures which, at first glance, seem glaringly different but share a host of commonalities. Linked through a love of music, football and fashion, the two subcultures are paid tribute to in reinvented staples of modern menswear. Military inspired jackets, full tracksuits, knitted polos, iconic 3 stripe trainers and leisure shoes all play a part in nodding towards two distinct cultures, and highlighting their similarities rather than their differences.
Included in the footwear collection are silhouettes like the Atlanta SPZL, Jogger SPZL, and Garwen SPZL.
The adidas SPEZIAL SS17 collection is available online and select retailers globally from March 2017.
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