adidas continues to revolutionize the sneaker landscape as today they have introduced FORGEFIBER, an innovative stitching technology that efficiently provides precise fit and support in performance footwear.
FORGEFIBER, a process using TPU-coated yarn, maximizes the ability to provide targeted zones of stretch and lockout when stitched and heat compressed resulting in 30 percent more resistance using less thread. The design process was inspired by body movement and the exploration of how organic cell structures grow. The density and angles of the stitching can be changed to create higher levels of support, multidirectional benefits like lockout and conformity, and fine-tuning based on the sport and the size of the athlete.
?Every sport is about movement and every athlete is unique,? said Jon Munns, senior design director on the adidas Future team. ?They all have different needs and when we are designing products for them, we are trying to create the very best for them to support their movement.?
FORGEFIBER technology will be making its debut later this month with the AlphaBOUNCE in the Core Black colorway. This AlphaBOUNCE features the new FORGEFIBER upper that adapts to your foot as it moves from push-off to touchdown. Down below we see a flexible Bounce midsole that addresses the cushion comfort.
The adidas AlphaBOUNCE FORGEFIBER in Core Black will release on June 6th for a retail price of $140.
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